Email: GED@ufi.org | Website: www.ufi.org/GED | Twitter: @GED_2016 | Facebook | YouTube: www.UFI.TV

Pag

e1

LET’S SHOUT ABOUT EXHIBITIONS How to make the World hear about Global

Exhibitions Day Video is a powerful medium to get across key messages and with over 6 billion hours of video on YouTube being watched every month, YouTube is at the centre. 90% of information transmitted to the brain is visual. YouTube is a library of video content, from information to entertainment. There is a local version of YouTube in over 70 countries and you can navigate YouTube in a total of 76 languages (covering 95% of the internet population), making YouTube a useful global sharing tool. CONTENTS: YouTube: The Basics 1 No Videos? No Problem: alternatives to creating video content 1 Top Tips for creating content for YouTube 3 Top Tips for filming with a phone 4 Top mobile phone filming apps 5 Countries with restricted access 6

Make sure you are connected with UFI’s YouTube presence by:

- Subscribing to the UFI YouTube channel – www.UFI.TV.

You don’t need to be creating videos to support Global Exhibitions Day on YouTube, instead you can: Share the Global Exhibitions Day Playlist

Email: GED@ufi.org | Website: www.ufi.org/GED | Twitter: @GED_2016 | Facebook | YouTube: www.UFI.TV

Pag

e2

On www.UFI.TV UFI has created the GED Playlist. YouTube has an easy to use share button which lets you share the playlist on other social media channels, such as Facebook, LinkedIn or Twitter. HINT: You can also embed the playlist using the link provided by YouTube

Leave a comment Start a discussion about points within the videos you have watched on the Global Exhibitions Day playlist.

Like the videos that you’ve watched There are plenty of videos to watch and learn from in the Global Exhibitions Day playlist and if there are any which you enjoyed ‘like’ them by clicking on the thumbs up button.

Email: GED@ufi.org | Website: www.ufi.org/GED | Twitter: @GED_2016 | Facebook | YouTube: www.UFI.TV

Pag

e3

Film is a unique way to engage an audience and we all now possess the power to make slick looking videos using a smart phone. Here are our top tips for creating content: Plan What do you want to achieve with your video? What are your key messages? Are you interviewing someone? Are you featuring your workplace? Do you need audio? These are some big questions you have to ask yourself when planning a video. If you don’t know what you want to say, you won’t be able to make a compelling video. HINT: Remember, this isn’t Hollywood – this is Global Exhibitions Day. A video interviewing your CEO or showcasing an exhibition you work on could be more effective than a Blockbuster. Who is your audience? A big part of planning your film content is thinking about who it is for. There are a great number of audiences for Global Exhibitions Day, such as venues, exhibitors, suppliers, government, associations or organisers, and your video should be tailored to those audiences. When and where Depending on what you are filming, think about when and where this would be most effective. For example, if you are filming a person, a quiet area with no distractions will mean that the viewer will focus only on what the person is saying. Filming a person during the day will also mean you can use natural lighting to your advantage, saving time and money bringing in additional lighting. If you are filming a ‘scene’, for example, an exhibition, think about what part will best tell your story. If you are a logistics company, film the build, if you are an exhibitor, film you on your stand. The subject If you are being filmed for the video think about your responses. They should be short ‘soundbites’ rather than long sentences. Make sure you have thought about what you want to say and stay on message. Do some research Spend some time looking at other people’s content for ideas, tips, what to do and what to not do. There are plenty of tutorial videos on YouTube about creating a YouTube video, so make sure to watch a few of those Share your video Once you’ve created your video, make sure you’ve shared it amongst your other social media and more importantly on your own company website. Make sure you’ve told UFI If you’ve made a video directly linking to Global Exhibitions Day, make sure you tell UFI so it can be added to the Global Exhibitions Day playlist on www.UFI.TV.

Email: GED@ufi.org | Website: www.ufi.org/GED | Twitter: @GED_2016 | Facebook | YouTube: www.UFI.TV

Pag

e4

We all now possess the power to make slick looking videos using a smart phone. To make sure that you use this power to its highest potential make sure you: Lights…. Lighting is hugely important when filming and will make the difference between a film that looks poorly created to one that looks slick and professional. Chose a set that is quiet and simple - you don’t want your viewers to be distracted from what you are saying. Use natural lighting in a room and bring in free-standing lights, such as lamps or desktop lights, to even up any shadows. Always make sure the person on camera is facing the light. Camera… Your phone is the camera, which means you need to have very steady hands. You can use two hands or a selfie stick. But to ensure absolutely no movement, you can invest in a low cost tripod specifically designed for phones. Sound… If you can’t hear your subject clearly, then the video is going to look unprofessional and viewers won’t want to watch the whole video. Make sure your subject speaks slowly, clearly and towards the camera and ensure that the set you’ve chosen has no background noises and close all windows and doors. Alternatively, there are microphones available to purchase that are designed for filming with a phone. Final checks…. Make sure you:

- Enable flight mode to stop any disruptions - Clean the camera lens - Frame your shot by making sure you and your background are level - Check your audio, you want to make sure there are no background noises that can disturb

your audio. Ensure there is no music or TV playing in the background. If there is, this could lead to copyright issues

- Do a test run Action! Always shoot in landscape, not vertical. Vertical videos on phones lead to two black stripes down the sides of a screen, which will not look professional. For more hints and tips… Search for how to film a professional iPhone or Android video on YouTube. There are thousands of videos out there with great hints and tips about how to make the most of filming using a mobile phone.

Email: GED@ufi.org | Website: www.ufi.org/GED | Twitter: @GED_2016 | Facebook | YouTube: www.UFI.TV

Pag

e5

Video Teleprompter This app lets you read your script at the same time as recording your video using the front-facing camera. Video Teleprompter automatically scrolls your script, meaning that when you read your script you’re looking closer to the camera rather than off-camera. The only downside is there is a watermark in the corner on the free version.

VivaVideo VivaVideo is a free video editor and movie maker. You can create your video using a variety of editing tools, trim and merge video clips, enhance your video with various texts, FX, stickers, music, filters, transitions, live subtitles, slow and fast motion and reverse effects. The free version lets you create a low-res version up to a certain size, the premium app lets you create a higher quality video.

Fade in Mobile Free If you are planning to be a bit more creative with your video, you’ll need to plan the video out. Fade in Mobile is a screenplay editor. It takes care of proper script formatting, including standard script styles and provides tools for quickly selecting character and location names for efficiently navigating your script.

Email: GED@ufi.org | Website: www.ufi.org/GED | Twitter: @GED_2016 | Facebook | YouTube: www.UFI.TV

Pag

e6

Periscope Periscope is a new social media filming platform that allows users to film in real-time and watch other users’ videos in real-time. You can link your Twitter account(s) to Periscope and the app then pulls out which of your followers and those you’re following also has a periscope account. www.periscope.tv

COUNTRIES WITH RESTRICTED ACCESS A number of countries have periodically blocked YouTube, usually due to incidents within the country. Currently, the following have restricted or no access to YouTube:

- China: Alternative platforms are Youku and Tudou - Germany: restrictions to music videos and videos with background music - Iran: Alternative platform is Mehr - North Korea - Syria - Sudan - Turkey