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Let your WHO and WHY drive your WHAT and HOW
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Let your WHO & WHY drive your HOW & WHAT Carol Treat Morton/Renee Pinter Saturday, March 9, 2013 How your users can keep you focused on true value in an agile business world www.menloinnovations.com 1 Monday, March 11, 13
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Presented at Agile & Beyond in March 2013 Abstract: Whether you are working on a long-range high-budget project or a quick turn-around engagement, end-user adoption is a key business driver. Regardless of your resources, how can you insure that the users’ needs will be met? This hands-on workshop session is designed to help you master the tools to make those critical user-focused decisions. You’ll practice using personas and goals as tools to prioritize feature sets and drive critical design decisions that maximize value.
Transcript of Let your WHO and WHY drive your WHAT and HOW
Let your WHO & WHY drive your HOW & WHAT
Carol Treat Morton/Renee PinterSaturday, March 9, 2013
How your users can keep you focused on true value in an agile business world
www.menloinnovations.com
1Monday, March 11, 13
2www.menloinnovations.com
Carol [email protected]
Renee [email protected]
Thank you for sharing this experiment with us
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Who are we?
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So what’s the problem?There are a LOT of voices in a project room
Hey! What about me?
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They like...
Our competition...
The board said said...
No way...
We need...
My boss
wants...
I want...
Marketing demands...
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Who are you?
Observing & interviewing real usersprovides the raw materials of personas
•Pair up
•In ONE MINUTE, discover your partner’s primary session goal
•Switch
•Report out
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And now...meet your new client
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Who are they (the users)?Roles vs Personas
I’m an actor.Period.
We represent composites of real people. We’re workers,
parents, brothers, scientists, PTA presidents, athletes, students and much
much more.We have many goals, often conflicting ones...
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What’s Included?Anatomy of a Persona
Pick a name you can live with. Use an online name generator if stuck.
The photo you choose conveys
both gender and ethnicity.
Tips•Start simple•Work in pairs•Do at least 30•Use a role
checklist•Use pencil•Use back of 3x5
index card
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Who’s important?The power of the Persona Mapping Game
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Roles & GoalsHow can you prioritize building a solution?
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Role Role Role Role Role Role Role
I need to.. X I want to.. X I need to.. X I want to.. X X X X I need to.. X X X X I need to.. X I need to.. X
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Persona full employment
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• Prominently display persona map in project spaces
• Invite your persona map to every meeting
• Frame solution discussions around meeting the goal of a persona--refer to them by name!
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Have we piqued your curiosity?
Further Reading
Alan Cooper•The Inmates are Running the Asylum•The Origin of Personas
(http://www.cooper.com/journal/2003/08/the_origin_of_personas.html)
•The Persona Lifecycle by John Pruitt & Tamara Aldin
•Don’t Make Me Think by Steve Krug
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Thank you for sharing this experiment with us
Time for questions
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Carol [email protected]
Renee [email protected]
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