Let Us Talk About Business and Marketing Final Part
2
6 steps to effective marketing Part 6 of the 6 Part Series…”How to Dominate Your Target Market in any Economic Climate” Dan Cavalli To find out more about me and what I do go to: www.google.com and search “Dan Cavalli” and see my credentials as an expert author, small business expert, writer of hundreds of business articles, a builder of businesses and much more are there for your reading pleasure. In this page we talk about removing the risk of buying from the prospect or customer so they will be eager to give your service or product a go! What if you have all of what we are talking about going for you but customers still aren‟t calling you? The reason for that is your prospect is afraid! Afraid of making the wrong decision, making themselves look silly, not getting what they paid for and other reasons. So why not remove that risk and make it easy for them to come to you. In other words, take the risk on yourself. This is imperative. The Guarantee! I‟m sure you‟ve been in the situation where you‟ve been unsure of making a purchase. Is it good? Should I do it? Worse still, you‟ve bought it and wondered if you should have bought it? This is the same process a new customer goes through every time they are asked to buy. If you offer a guarantee, that feeling is lessened [not eliminated] in the mind of a customer. That‟s why guarantees can be viewed with skepticism. You‟ve heard the expression „oils ain‟t oils‟ well in my books, all „guarantees ain‟t guarantees‟. TIP: If you don’t have a good guarantee, get one. If you have a half-baked guarantee put some real protection into it for your customer. Remember the lifetime value of a customer so get them to buy your product and if it‟s good, you‟ll have them for life. Not a bad philosophy to have, right? A guarantee will turn most wary customers into purchasers. Your guarantee actually drives sales! TIP: The benefit of a strong guarantee far outweighs the risk of having to deliver on it! So how do you identify or more to the point, how does your customer identify a great, no risk guarantee? Let‟s look at some different guarantees. The „Big Con‟ guarantee looks something like this: ‘Money Back Guarantee’ Simply notify us 30 days prior to using your „dog food‟. It must be unopened and in the same condition it was at the time of purchase for a full refund. Fear is the only reason a business would use a conditional guarantee like this. They are fearful that they will have to process many returns due to faulty product or perhaps they have something
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www.startingabusinessnow.com If you have seen the first 5 articles about Let us talk about business and marketing, Congratulations! This is the final step and you have indeed gained so much info already about marketing strategies, tips and ideas. Its about time for you to apply what you have learned, its about time for you to earn. I wish you all the best and I recommend that you visit my blog to get more fresh marketing startegies.
Transcript of Let Us Talk About Business and Marketing Final Part
6 steps to effective marketing
Part 6 of the 6 Part Series…”How to Dominate Your Target Market in any Economic Climate” Dan Cavalli To find out more about me and what I do go to: www.google.com and search “Dan Cavalli” and see my credentials as an expert author, small business expert, writer of hundreds of business articles, a builder of businesses and much more are there for your reading pleasure.
In this page we talk about removing the risk of buying from the prospect or
customer so they will be eager to give your service or product a go! What if you have all of what
we are talking about going for you but customers still aren‟t calling you?
The reason for that is your prospect is afraid! Afraid of making the wrong decision, making
themselves look silly, not getting what they paid for and other reasons. So why not remove that
risk and make it easy for them to come to you. In other words, take the risk on yourself. This is
imperative. The Guarantee!
I‟m sure you‟ve been in the situation where you‟ve been unsure of making a purchase. Is it
good? Should I do it? Worse still, you‟ve bought it and wondered if you should have bought it?
This is the same process a new customer goes through every time they are asked to buy.
If you offer a guarantee, that feeling is lessened [not eliminated] in the mind of a customer.
That‟s why guarantees can be viewed with skepticism. You‟ve heard the expression „oils ain‟t
oils‟ well in my books, all „guarantees ain‟t guarantees‟.
TIP: If you don’t have a good guarantee, get one.
If you have a half-baked guarantee put some real protection into it for your customer. Remember
the lifetime value of a customer so get them to buy your product and if it‟s good, you‟ll have
them for life. Not a bad philosophy to have, right? A guarantee will turn most wary customers
into purchasers. Your guarantee actually drives sales!
TIP: The benefit of a strong guarantee far outweighs the risk of having to deliver on it!
So how do you identify or more to the point, how does your customer identify a great, no risk
guarantee? Let‟s look at some different guarantees. The „Big Con‟ guarantee looks something
like this:
‘Money Back Guarantee’
Simply notify us 30 days prior to using your „dog food‟. It must be unopened and in the same
condition it was at the time of purchase for a full refund.
Fear is the only reason a business would use a conditional guarantee like this. They are fearful
that they will have to process many returns due to faulty product or perhaps they have something
to hide. This type of guarantee becomes completely worthless to you and in the minds of your
potential customers. Your guarantee should be iron clad and risk free for the customer!
The ‘Totally Risk Free Guarantee’ looks something like this:
„Totally Risk Free Guarantee‟
Return it for any reason within 30 days and get your money back.
A genuine guarantee is nothing to be worried about because it makes your customers think twice
before going to your competition.
To Get my FREE CD that reveals
“How to Make any Business Bring in
More Dollars, More Leads and
Customers in any Economic Climate”
Guaranteed! Simply go to:
http://bit.ly/6secret
Full article of Dan Cavalli is available in 6 parts, to view the article visit
http://www.startingabusinessnow.com
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