Let the visuals do the talking: social media storytelling
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Data protection 2013
Friday 8 February
#dmadata
Supported by
Let the visuals do the talking: social media storytellingWednesday 18 September 2013, Getty Images Gallery#dmasocial
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8.30am Registration and breakfast
9.00am Welcome from the ChairTim Pritchard, Head of Social Media, Manning Gottlieb OMD
9.10am Social photography and visual storytellingGuy Merrill, Art Director, Getty Images
9.35am 10 non-fashion or footwear brand Instagram accounts to follow for inspiration
Jamie McQuary, Marketing Manager – digital and social media, Starbucks UK
9.45am The irresistible rise of the selfie!Richard Norton, Senior Copywriter, Indicia
10.10am Creativity that Scales
Yutaro Kojima, Creative Strategist, facebook
10.35am Panel Discussion
11.15am Close
Agenda
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Welcome from the ChairTim Pritchard, Head of Social Media, Manning Gottlieb OMD
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User: getty-guest
Password:
gettyguestnet
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Hashtag:
#DMASocial
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#LFW
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@MPSinthesky
Source: Twitter @MPSinthesky
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Source: Samsung/Cheil Worldwide http://www.samsung.com/uk/wearedavidbailey/
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Source: http://forgave.tumblr.com/
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Social photography and visual storytellingGuy Merrill, Art Director, Getty Images
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SOCIAL
GUY MERRILL
Art Director
London
VISUAL
STORYTELLING
PHOTOGRAPHY &
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Susan Sontag
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Personal Photography
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In domestic culture, photography conventionally
has a place as a time machine, a device for remembering.
David Bate, The memory of photography
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Personal Photography
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‘You press the button, we do the rest.’
Kodak, 1888
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The Rise of the Amateur
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Panasonic LUMIX Camera TV Commercial, 2010/2011
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Photo Sharing
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Mobile Photography
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‘The iPhone is the snaphot camera of today.’
Annie Leibovitz, Photographer
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Social Photography
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‘Instagram Today: 150 Million People’, blog.instagram.com
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‘We're building Instagram to allow you to experience moments
in your friends' lives through pictures as they happen.
We imagine a world more connected through photos.’
Instagram, 2012
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‘… the act of taking a photograph is no longer about the image
at all, it’s about participation.’
Richard Banks, Microsoft Research
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Collaboration
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www.whatmakeslovetrue.com
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captureeuphoria.benjerry.com
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captureeuphoria.benjerry.com
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Comodo Instagram Menu
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AUTHENTICITY
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2007 2012
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2007 2012
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2007 2012
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2007 2012
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2004 2012
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Flickr // Getty Images
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Getty Images Want
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CULTURAL
RELEVANCE
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wearethe99percent.tumblr.com
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#Obama2012
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www.dayonestories.com
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http://www.youtube.com/watch?v=kYofm5d5Xdw
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wearethe15percent.com
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www.expedia.com/p/info-other/findyours.htm
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curve.gettyimages.com
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Thank you
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10 non-fashion or footwear brand Instagram accounts to follow for inspirationJamie McQuary, Marketing Manager – digital and social media, Starbucks UK
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+105,000 Followers
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+61,000 Followers
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+254,000 Followers
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+18,000 Followers
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+157,000 Followers
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+189,000 Followers
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+71,000 Followers
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+85,000 Followers
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~107,000 Followers
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+211,000 Followers
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The irresistible rise of the selfie!Richard Norton, Senior Copywriter, Indicia
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© Indicia
#ISTHESELFIEHEALTHY
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© Indicia
#YOUCANDOIT
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© Indicia
#DMASELFIE
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© Indicia
#ITSOKTOPHUB
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© Indicia
#EARLYSELFIE
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© Indicia
#ORIGINALTHINKER
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© Indicia
#NUMEROUNO
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© Indicia
#IMABELIEBER
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© Indicia
#NUMBERCRUNCHING
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© Indicia
#THEWORD
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© Indicia
#WTF
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© Indicia
#BAECAUGHTMESLIPPIN
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© Indicia
#CLASSICMEME
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© Indicia
#EXTREMECATMEME
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© Indicia
#EMPOWERMENT
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© Indicia
#PROJECTION
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© Indicia
#AFFIRMATION
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© Indicia
#KLAXON
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© Indicia
#COMPETITIONME
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© Indicia
#BANDWAGON
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© Indicia
#ACKNOWLEDGEME
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© Indicia
#RESPECTME
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© Indicia
#UNDERSTANDME
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© Indicia
#CELEBRATEME
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#GOBEYOND
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© Indicia
#WINNERS
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© Indicia
#LOSERS
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© Indicia
#NATURALORDER
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© Indicia
#SORRYCLIVE
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#HERETOSTAY
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© Indicia
#EMBRACE
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© Indicia
#DMASELFIE
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#THANKYOU
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Creativity that ScalesYutaro Kojima, Creative Strategist, facebook
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Panel Discussion