Let Me Introduce Myself:
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Transcript of Let Me Introduce Myself:
NOBODY DOES IT BETTER
Nobody!
Better People. Better Service. Better Results.
Let Me Introduce Myself:
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Realtor Associate732 957 0300 office732 555 9360 mobileInsert your info here •2008 Circle of Excellence Award Winner•2009 Circle of Excellence Award Winner•2010 Sales to Date•2010 Active Listings
Your Name Here
Work Experiences
Commercial/Multi-Family 80%
Condominiums 90%
First Time Buyer/Starter Homes 70%
Foreclosures 60%
Market your home to be sold in the least amount of time for the highest possible price.
Marketing Objective
Better People. Better Service. Better Results.
Better Homes Pricing Strategy
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Market-oriented pricingSetting a price based upon analysis and research compiled from the target market. This means that marketers will set prices depending on the results from the research. List home at appraised value
High-low pricing“Method of pricing for an organization where the goods or services offered by the organization are regularly priced higher than competitors, but through promotions, advertisements, and or coupons, lower prices are offered on key items.”List home above market value and have room to negotiate.
Price leadership An observation made of oligopolistic business behavior in which one company, usually the dominant competitor among several, leads the way in determining prices, the others soon following. The context is a state of limited competition, in which a market is shared by a small number of producers or sellers.List home below market value to create immediate activity.
90%
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75%
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Market Value
+15%
Asking Price Percentage of Buyers
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Your Home is a Better Home
2011 NAR ProfileAccording to the 2011 NAR Profile of Home Buyers and Sellers, with yard signs still the third most commonly used information source in the home search process and 55% of buyers still relying on yard signs to help them find the house they ultimately purchase.
Maximum Exposure to Real Estate CommunityAt Better Homes Realty we will expertly market your home in many ways:First we will advertise it to the Real Estate Community. By exposing your listing to the thousand of agents in the area, all of whom are working with numerous qualified buyers, we maximize the probability of selling your home. We are putting those others agents to work for you as well as ourselves. Since no single Broker sells more than 10% of their own listings, this step is essential.
OUR WEBSITE
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Merchandising and Staging
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FIRST IMPRESSION HOMES.com
The key is always you
WE PROVIDE ADVICE WHEN YOUR BUSINESS NEEDS IT
A buyer's first impression must be a memorable one. Curb appeal has taken on a whole new meaning in today's real estate marketing. Today's interested buyer not only can view your home from the curb but with today's technology the next owner can get a clear and accurate showing of your home with floor plans, aerial views, virtual tours and scores of photographs from the luxury of their own home or office.
Internet Marketing
National Association of Realtor’s statistics show that 94% of all buyers use the Internet to shop for a home. And this is where Better Homes really has the leading marketing
edge.
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Your Homes Featured Here
2200Exclusive Internet Domains
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The key is always you
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Better People. Better Service. Better Results.
Each Home Receives a Unique Single Property Website
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Unique URL 123yourst.betterhomesus.com
Unlimited Photographs, videos
Great looking slideshows and 360 virtual tours
Well-written description of the features and benefits of your home
Maps, maps, maps… aerial maps, topographic maps, 3 D flyovers, street maps
Local neighborhood information, census data, schools, taxes, business directories
Real-time market statistics, price charts
Mobile Home Search
Phone Setting
Global Access
Calendar Smart Touch
Statistics
Source: Google & Compete Home Shopper Mobile Survey, 2012
New Home Research Happens on the Go89% of new home shoppers use a mobile search engine at the onset and throughouttheir researchMobile applications are used by 68% of new home shoppers at the onset and throughouttheir research
Better People. Better Service. Better Results.
Property Marketing
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PROFESSIONAL QUALITY
Most people who have shopped for a home lately understand the impact of quality pictures in marketing materials
—especially when looking at listings online. Ninety-eight percent of home
buyers who searched for a home online said that photos were among the most useful features of real-estate websites,
VIRTUAL TOURS
Why would you want to include a virtual tour in your home
marketing efforts? Better asked, why wouldn't you? Nowadays, buyers don't even look at online listings if they don't
include a virtual tour. Did you know that?
STAND OUT PHOTOGRAPHY
Yes, it really works. When you think about shopping online, you’ll quickly
realize that the first thing you check is the picture of the product you wish to
buy.
Better People. Better Service. Better Results.
Property Marketing
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FLOOR PLANS
Creating an electronic floor plan of the home you are trying to sell is a
powerful aid in achieving that end.
DIGITAL MAP PRODUCTS
Google Earth all enable buyers to see what’s around a home they’re
considering, whether it’s convenient shops and services or an eyesore.
LIVE CHAT
With Better Homes Realty our visitors have access to live chat with a real estate professional.
As you are no doubt aware, we live in an “Information Age” and at Better Homes Realty, it is our belief that the more information you
provide to consumers, the more they appreciate and trust you.Since no-one knows your home and neighborhood better than you, we will ask your assistance in preparing Cooperative Showing Suggestions
to help buyer agents.
COOPERATIVE SHOWING SUGGESTIONS
Better People. Better Service. Better Results.
Property MarketingNewspapers ▪ Brochures ▪ Magazines
Traditional Advertising
Flyers MagazinesNewspaper ads
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Postcards
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Brochures For Each Listing
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PROFESSIONAL PRESENTATIONTo sell your property effectively, buyers need to know all key information about a home. At Better Homes we provide all that information in a professionally presented brochure.This brochure is available at Open Houses, is offered to buyers when viewing your home and can be downloaded from your personal property website.
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Customer Finder Direct Mail and Email Alerts
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Targeted direct mail Targeted direct mail has become an incredibly effective way of distributing available property information to the marketplace. We regularly use direct mail to target buyers at different stages of the buying cycle.
EMAILEmails have become the quickest and most efficient method of alerting potential buyers of listings as they come on the market. Buyers register their search criteria with us and we email them as soon as a matching property is listed.
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We Have Buyers
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International Referral Network
The Better Homes Realty International
Referral Network links qualified real estate
professionals in relocation markets across the country.
Through our network, we have access to
buyers from all of our members.
Renter to Buyer Assistance Program
The Renter to Buyer Assistance Program is
a method to aid properties listed
through Better Homes Realty Realtors, and
offers seller assistance to qualified buyers. This program is primarily used for
first-time homebuyers who in most cases can
afford a monthly payment but are short on the down payment and/or closing costs. Down payment Gifts
are frequently negotiated to
consummate a sale, which might
otherwise not happen.
Corporate Relocation Service
Corporate Relocation Service is available to us as part of Better Homes Realty Home Services. We have
access to relocating families which, in
turn, are introduced to your home and our
marketplace.
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Insurance Services
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Title insurance is a form
of indemnity insurance predominantly found in
the United States which insures against financial
loss from defects in title to real
property and from the invalidity or
unenforceability of mortgage loans
Protect your family, home and belongings
with homeowners insurance (or home
insurance)—provided and serviced by select homeowners insurance
companies.*
Auto insurance comes with quality coverage,
convenience, and personalized service far beyond basic. Yes, it can
cover injuries and damages caused by an
accident, if you’re legally responsible.
The foundation of life insurance is the
recognition of the value of a human life and the
possibility of indemnification for the
loss of that value.
Health insurance is insurance a
gainst the risk of incurring medical expenses among
individuals.
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Mortgage Services
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ICM InterCounty Mortgage Network, Corp.ICM InterCounty Mortgage Network, Corp. provides special financing yard signs that provide text information directly to the buyer’s cell phone with property information.
$1 Million in transaction insuranceIn addition to mortgage services we offer: $1 Million in transaction insurance, home warranties, appraisals. Home inspector recommendations and title services.
We have over 500 affiliated Sales Executives speaking over 15 languages. In addition to the requirements of the state, all Better Homes Realty Sales
Executives attend an additional seventy-five hour training course. Here, all sales executives are trained in the techniques of the Home Marketing
System, which has sold more property than any other system in America.At Better Homes Realty, “training is a journey, not a destination.”
SALES FORCE AND TRAINING
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STEP BY STEP . . . WE ARE THERE
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1 2 3 4
List• Prepare Ads• Notify Office• Notify All Agents• Enter on MLS• Prep for Photos• Make Brochures• Load Lockbox• Feed Back Log• Lead Paint• Disclosure
Market• Open House• On-Line Listings• Monthly CMA• Place ALL Ads• Set
Appointments• Obtain Feedback• Prospect Buyers• Mail Flyers• Track Net
Activity• Follow Up!
Offer• Screen Buyers• Review All Offers• Sign Contracts• Work w/ Attorney• Home Inspection• C of O & Fire • Verify 2nd Deposit• Under Contract• Buyer’s Appraisal• Communication!
Close• Finalize Contracts• Verify Mortgage• Verify C of O • Transfer Utilities• Home Warranty• Prepare File• Schedule Closing• Final Walk-Thru• Attend Closing• Mark As Sold!!!
Better People. Better Service. Better Results.
BetterHomesForAll.COM
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Our Mission Statement• To offer resources that prevent and end
homelessness• To support the recovery and
independence of those who have a history of homelessness
• To raise awareness about the Homeless• To serve everyone with respect,
integrity, and grace• To continue to learn, grow, and excel in
our services• To be good stewards of the resources
entrusted to us by our supporters
THIRD PLACE Lawrence Vecchio Award: $1,000 for 180 Turning Lives Around, Inc.
The founder and president of Better Homes Realty and VRI Realty, Inc. in Hazlet, Vecchio has served his community by providing transitional housing to families who are homeless as a result of fleeing a domestic violence situation. He spent countless hours helping to collect employee donations to purchase a condominium. After the purchase of the home was completed, Vecchio also arranged for contributions to be used to purchase furnishings and pay for maintenance fees and utility costs. On a continuing basis, he arranges for clients of 180 Turning Lives of Around, Inc. to use, free of charge, the housing unit. Because of Vecchio's efforts, a number of families in need have been able to reestablish themselves after enduring emotional, physical, and financial devastation brought on by domestic violence. Vecchio is a member of the Monmouth County Association of REALTORS®
Turning Lives Around
Your Home
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THANK YOU !
The key is always you