Lessons learnt and Vision for the Management of …€¦ · · 2018-03-04The Chemical & Plastics...

LessonslearntandVisionfortheManagementofBioEconomyRegionsLeadingEdgeClusterBioEconomy

RainerBuschClusterManagerMarch16th,2017,Leipzig

HowtomanageBioeconomyRegions

Content

Source:GermanBioeconomyCouncil

2March3rd,2017

§  Theclusterandtheregion§  Theplayers§  TheorganisaGon§  Themanagementteam§  Summary


WhatisBioeconomy?

„Thebioeconomycomprisesalleconomicsectorsandallindustriesthatproduce,manageorotherwiseusebiologicalresourcesincludingbio-waste.”


Pictures:ImagebrochureBioeconomyCouncil,FraunhoferCBP,TUDresden,C3Technologies,LindeAG,ThyssenKruppIndustrialSoluGons,DBFZ

3March3rd,2017


WhatisBioeconomy?

„Thebioeconomycomprisesalleconomicsectorsandallindustriesthatproduce,manageorotherwiseusebiologicalresourcesincludingbio-waste.”


4March3rd,2017

The Chemical & Plastics Industry

The Plastics Processing Industry

Forestry

Agricultural Industry

Mechanical Engineering Industry

Energy Sector

The Wood Processing Industry


TheGermanBioEconomyClusterworkingonabiobasedeconomy

RawMaterials,innova<ve

Woodproducts

BaseChemicalsBio-basedplas<cs

Biopolymers,Biocomposites

Bioenergy, Cascadeu<liza<on

CentralGermany WhereWoodmeetsChemistry

in45Joint(145individual)R&DProjects

5March3rd,2017



6March3rd,2017

The Cluster & the Region


CentralGermany-centreforabiobasedeconomy

§  40%oftheGermanbeechforest §  Establishedchemicalregion §  Industrialparkareas §  LeadingresearchinsGtutes

Relevantindustries: §  Forestryandforestproducts §  ChemicalIndustry §  PlasGcs&plasGcsprocessing §  Energy §  AutomoGvecomponents §  TransportandlogisGcs

7March3rd,2017

Industry is welcome ! Bioeconomy is ????


OverviewoflocaGons

Industry Research organisations

Leuna

Böhlen

Schkopau

Bi_erfeld

Halle

Zeitz Dresden

Leipzig

8 March3rd,2017

Saxony-Anhalt

Saxony

Wood

Energy

Chemistry Plastics


OverviewPilot-andDemoplants

Industry Research organisations

Leuna

Böhlen

Schkopau

Bi_erfeld

FraunhoferCBP:pilotplant

organosolv-lignin

WoodclusterRoPleberodewithHolzimpulszentrum(HIZ)

DBFZ:biomassandbioenergypilotplants

Halle

Zeitz Dresden

Leipzig

Fraunhoferpilotplantcentreforpolymersynthesis

and-treatmentEWBiotech:

lacGc-/succinicacidpilotplant

AbfallwirtschaUHalle:demonstraGonplant

hydrothermalcarbonisaGon

GNS:pilotplantbiogasresidualmaterial

GreenSugar:biorefinerypilotplant

BerguisPlus

9 March3rd,2017

Saxony-Anhalt

Saxony

Strong focus on technology development !


Lesson learnt

•  Technology driven Projects on a low TRL have a too long way to go to market

•  The different industry sectors hardly talk to each other

10March3rd,2017



11March3rd,2017

The Players


Facts/numbersofBioEconomyCluster•  Foundedby23membersin2012andorganizedasa

regionalnetwork(BioEconomye.V.)§  Since2012LeadingEdgeClusteroftheGerman

FederalMinistryofResearchandEducaGon(BMBF)§  with45joint-and145subprojects(Budget:80MM

Euro)§  SupportedbytheMinistryofSciencesandEconomic

AffairsoftheFederalStateSaxony-Anhalt§  Coreregion:Saxony-AnhaltandSaxony(with

Thuringia,BrandenburgandLowerSaxony)

SME Large-ScaleEnterprises

Research-InsGtuGons

UniversiGes/EducaGon

Networks Total

63 16 18 7 5 109

12March3rd,2017


OverviewofclusterstakeholdersRe

search/Edu

ca<o

n Co

mpa

nies

13March3rd,2017


Lesson learnt

•  Too few company headquarters in the cluster region; decisions are taken far away from the cluster

•  Too many technology driven projects •  Too few brand owners will result in limited market pull •  Select the project partners carefully •  Identify the project partners very early in the process •  Build trust •  Apply a project selection process •  Rather a few large projects than many small projects

without relevant impact

14March3rd,2017



15March3rd,2017

The Organisation


Planned Management Structure

16March3rd,2017

Strategie „Spitzencluster BioEconomy“

- VERTRAULICH - 38

Aus den Zielen und dem Mission Statement leiten sich die Aufgaben des Clustermanage-

ments ab, die in Abbildung 4 in der Übersicht dargestellt sind. Aufgaben Clustermanagement

Außendarstellung & Netzwerkbildung

Business Development Projektportfolio/Berichtswesen

!  (Internationale) Ansiedlungen

!  (Aus-)Gründungen anstoßen

!  Internationale Vermarktung

!  ...

Ausbildung/Fachkräfte Clusterprozesse, Management-Tools Projektmanagement

!  Stoffstrom-Monitoring

!  Biomasse Verfügbarkeit

!  Biomasse Verwendung

!  ...

!  Meilensteincontrolling

!  ...

Allgemeine Verwaltung

!  Antragsentwicklung für weitere Förderprogramme

!  Förderanträge 2. Welle !  Projektportfoliocontrolling/

-anpassung !  Berichtspflichten Spitzencluster !  Lenkungsausschüsse

!  Interne Kommunikation (Newsletter, Webservices für Mitglieder); Cluster-Events/-Treffen; Backoffice; ...

!  Koordination Ausbildungs-Aktivitäten

!  Fachkräfte/Stellenbörse

!  ...

!  Website, Clusterbroschüre

!  Kommunikation zwischen Unternehmen & Branchen-Clustern

!  Messen-, Kongressauftritte

!  ...

Abbildung 4: Aufgaben Clustermanagement

Die geplante Organisationsstruktur des Clustermanagements zeigt Abbildung 5: Organisation Clustermanagement

GF

Team

Cluster Management

Projekte

Clusterboard (Aufsichtsrat)

Fachaus-schüsse zu

spezifischen Themen/Projekten

Unterstützung / Beratung

Fachaus-schüsse zu

spezifischen Themen/Projekten

Clusterbeirat

Vertreter d. Bundesländer

Industrie/Branchen

Weitere hochrangige Experten

Wissenschaft

Unterstützung / Beratung

Wählt

Controlling, Abwick-lung gegenüber

Fördermittelgeber

Vertreter aller relevanten Wertschöpfungsstufen und

Branchen

Abbildung 5: Organisationsstruktur Clustermanagement

Mission Statement des Cluster-Managements:

Mittelfristige Umsetzung der BioÖkonomie in Mitteldeutschland durch Aufbau und Ma-nagement eines branchenübergreifenden, interdisziplinären Netzwerkes zur Entwicklung und Kommerzialisierung innovativer und bedarfsgerechter bioökonomisch hergestellter

Produkte sowie der dafür erforderlichen Technologien und Dienstleistungen

•  Responsibilities not clear •  Cluster Management = Executive Board


Current Management Structure

17March3rd,2017

Strategie „Spitzencluster BioEconomy“

- VERTRAULICH - 5

Abbildung 1: Organisationsstruktur des Clustermanagements

Abbildung 2: Aufgaben des Clustermanagements

Wesentliche Indikatoren zur Beschreibung des Spitzenclusters

Der Spitzencluster BioEconomy umfasst derzeit 40 Unternehmen und 19 Forschungs-

einrichtungen und besitzt ein mittelfristiges Potential von mehr als 80 Unternehmen und

Forschungseinrichtungen in der Region. Die für eine Bioökonomie wichtigen Branchen Land-

und Forstwirtschaft, Nahrungsmittel, Chemie und Kunststoffe sowie Papier weisen in der

Clusterregion (Sachse-Anhalt, Sachsen und Thüringen) insgesamt 15.600 Betriebe mit 205.000

Executive Board

Advisory Board

Thematic Areas

Executive Board

Business Development

•  It took us almost 3 years to become fully operational !

Scientific Events

•  Scientific events well received by the Public


Lessons learnt

•  Have your management team readily staffed when launching the cluster

•  Avoid changing horses in the middle of the race •  Avoid unclear organisational structures •  Do not hide the cluster players and results from the

public •  Cluster management organisation must avoid being

by-passed in the communication between funding agency and project partners

18March3rd,2017


ConclusiveSummary

19March3rd,2017

Ø  Running a Leading Edge Cluster is primarily an

economic exercise, not a R&D project Ø  Do not overemphasize technology vs economy Ø  Build a cluster where you are welcome Ø  Sell the cluster and its project work proactively, be

visible Ø  Educate the people in the region


VisionfortheFuture

20March3rd,2017

•  Central Germany is one of the leading wood-based bioecomoy regions in Europe with a dense network of pilot, demo and production plants aling the value chains


VisionfortheFuture

21March3rd,2017


•  Bioeconomy is well understood and accepted by the public in Central Germany


VisionfortheFuture

22March3rd,2017



•  Bio-based products are used in all kinds of applications in all industry sectors


VisionfortheFuture

23March3rd,2017



•  Bio-based products are used in all kinds of applications in all industry sectors

•  Bioeconomy creates and secures employment in Central Germany


6thinternaGonalbioeconomyconferenceonMay10th&11th,2017inHalle.

BioEconomye.V.Blücherstraße2606120Halle/SaaleGermanyPhone:+49345/13142730E-Mail:[email protected]

ContaktBCMBioEconomyClusterManagementGmbH:Dipl.-Bw.HorstMoslerClusterManagerhorst.mosler@bioeconomy.dePhone:+49345/13142730

->www.bioeconomy-conference.de

Thank you very much !

March3rd,2017 24

Lessons learnt and Vision for the Management of …€¦ · · 2018-03-04The Chemical & Plastics...

Documents

Transcript of Lessons learnt and Vision for the Management of …€¦ · · 2018-03-04The Chemical & Plastics...