Lessons learned w9
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Transcript of Lessons learned w9
Christian N. / Tomás V. P. / Madalena C. / George F. S. / Elise B.
LESSONS LEARNEDWEEK 9
WHAT DID WE DO THIS WEEK
•Revision of previous hypothesis
•Key Resources
•Key Activities
•Key Partners
•Project “Sign up” campaign
•Update our blog
CHANNELS
# BM Block Hypothesis Test Metric Result Explanation
1 Channels Social media is the channel that best suits B&B business model Facebook 150 likes within 2w130 likes in 2
weeks
2 ChannelsB&B Landing Page allows us to generate awareness and buzz, working as a connector with the social media channel
Landing Page 200 visitors 113 visitorsSo far, our Landing Page has 113 visitors, with positive conversion rates (33.7% in
both versions A and B)
3 ChannelsSpeaking Engagement is a valuable channel to generate public awareness and legitimacy
Interview>50% of partners
demonstrated support to move forward
TRUEAccording to Gulbenkian, BVS and Microsoft, our project clearly fights a current issue that
conditions social enterprises' activities
LANDING PAGE
KEY RESOURCES
KEY RESOURCES – Our Team
KEY RESOURCES – Young Professionals
KEY RESOURCES – Mentors
EMPLOYEES OF MNEs
PROFESSORS
KEY RESOURCES
KEY ACTIVITIES
KEY PARTNERS
1 Business and Design universities will establish a cooperation with B&B
Students who undertake projects on the B&B platform can be evaluated for the internship requirement
We are willing to list B&B on our career services platform at no
cost
KEY PARTNERS
2 Social Fairs/Events will allow us to share our cause and build a valuable contact network
KEY PARTNERS
3 Foundations are willing to set a strategic aliance with B&B (financial sustainability)
Marketing tools are critical for NGOs
We have a broad funding criteria but
with emphasis in start-up
social business
4 MNEs are willing to set a strategic aliance with B&B (financial sustainability)
KEY PARTNERS
We offer many Office 365 subscriptions to
qualifying non-profit customers
OUR CSR Strategy is
focused solely on supporting
Entrepreneurship & Education
initiatives.
Christian N. / Tomás V. P. / Madalena C. / George F. S. / Elise B.
THANK YOU FOR LISTENING