Lessons learned w2

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Marketing for social value SOCIALMIN D LESSONS LEARNED WEEK 2 Elise Balliauw, 159114612 George Shava, 152113331 Madalena Clara, 152114021 Tomás Pinto, 152114001

Transcript of Lessons learned w2

Page 1: Lessons learned w2

Marketing for social value

SOCIALMIND

LESSONS LEARNED WEEK 2

Elise Balliauw, 159114612George Shava, 152113331Madalena Clara, 152114021Tomás Pinto, 152114001

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PROCESSES DONE

Set up Business Model Canvas 1

Set up Group Bloghttp://

socialmind.weebly.com/

Set up project on Lean monitor

Business name originationSOCIALMIND

Prepared elevator pitch Team bonding & delegation of tasks

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CROWDSOURCINGThe team explored the crowdsourcing concept and assessed the possibility of integrating it within its business model. A platform could be created in which a large number of volunteer “Donors” would provide advertising & marketing advice to social enterprises.

Quick access to qualified human capital Minimize costs Opportunity to turn attain a larger market

BENCHMARKING

Threadless is a creative community that supports and buys artists’ art pieces

“Everything we do gives you more opportunities to make great art”https://www.threadless.com/

LARGE MARKET?

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DISCUSSION

´´You may rethink if general marketing is what social enterprises really need. You should help them reach their critical stakeholders such as

potential investors”Professor Tommaso Ramus

SOCIALMIND had a discussion with professor Ramus, instructor of SISE at Católica Lisbon. Na additional suggestion was to add Fundação Calouste Gulbenkian as a key partner on our business model because it is a foundation that works as an incubator for social enterprises

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BUSINESS MODEL CANVAS 1.0


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