OpeningAct.FM

Podcast

#fvcp

3/11/15 @MikeHale

Why Start

a Podcast?

Build a

Focused

Audience

Build

Authority

Photo by Wikimania2009

Connect With

Your

AudiencePhoto by Tobias

Connect with

Peers and

Mentors

Step 1: Launch Podcast

Step 2: ???

Step 3: PROFIT!!!

Photo by Nick Ares

How Much?

15 second Pre-Roll: $18 CPM

60 second Mid-Roll: $25 CPM (CPM = Cost per 1000 listens)

http://www.entrepreneuronfire.com/podcast-sponsorships/

"Several top podcasters told me that

their CPM was between $20 and $45"

http://nymag.com/daily/intelligencer/2014/10/whats-behind-the-great-podcast-renaissance.html

Smart Passive Income - Feb 2015

Sponsors: $7,149

Total Profit: $60,532

http://www.smartpassiveincome.com/my-monthly-income-report-february-2015

Entreprenuer On Fire - Jan 2015

Sponsors: $71,680

Total Profit: $173,262

http://www.entrepreneuronfire.com/income/

The Great

Podcast

Boom

Don't Call it a

Comeback

In 2013 iTunes

Podcast

subscriptions

surpassed

1,000,000,000Photo by Rory Holmes

Podcast "Share of Ear"

http://www.edisonresearch.com/edison-research-conducts-first-ever-share-of-ear-measurement-for-all-forms-of-online-and-offline-

audio/

The Connected

Car

Photo by Steve Jurvetson

GSMA Connected Car Forecast

Vehicles sold worldwide in 2015:

✦ 20% to include built-in connectivity solutions

✦ 50% to be connected (embedded, tethered or

smartphone integration)

✦ Every new car to be connected in multiple ways by

2025

http://www.gsma.com/connectedliving/wp-content/uploads/2013/06/cl_ma_forecast_06_13.pdf

Podcast

Networks

Photo by Steve Beger

Rainmaker.fm

http://rainmaker.fm/

The Opening

Act Podcast

OpeningAct.FM

Content Marketing

Growth Hacking

Conversion Rate Optimization

Analytics

Social Media

Community Management

Influencer Marketing

Paid Advertising/PPC

SEO

Affiliate Marketing

Content Marketing and Growth Hacking podcast

and newsletter to help startups and soloprenuers

build their audience and grow their business.

Audio-Technica ATR2100-USB ($60)

Nady MPF-6 Pop Filter ($13)

On Stage DS7200B Desk Mic Stand

($13)

Total Investment

$86

Audacity (Freeware)

GarageBand (Mac)

Adobe Audition (PC/Mac $19.99/month)

Photo by Mike Russell

Recording Interviews

PC:

MP3 Skype Recorder

Pamela

Mac:

Audio Hijack

Call Recorder

Google+ Hangouts

Publishing

Your Podcast

iTunes

Stitcher

SoundCloud

Amazon Web Services S3

Libsyn

Podcast

Mistakes

Not Processing Audio

✦Noise Reduction

✦De-Essing

✦Normalize Audio

(After adding all intro music, ads, etc.)

Subscription Options

✦Only including iTunes

✦No RSS Option

✦Not Validating Feeds

Not everyone uses iTunes to manage

their podcast subscriptions!

Not using id3 tags

Track: Use the episode number

Title: Use the title of the episode

Album: Use the name of the podcast

Artist: Use your name or your brand’s name

Genre: Set this to “Podcast”

Not Optimizing Description/Show Notes

Audio is not indexed!

Add keywords and phrases to

description and show notes.

Background Notifications

Close other applications!

Dings & Beeps in your podcast are distracting.

Save processing power.

Turn off cell phone & land lines.

Close doors.

Your dog WILL bark!

Mike HalePlatform & API Developer Copyblogger Media

http://openingact.fm

http://www.mikehale.me

@MikeHale

Who Am I?