Lessons Learned from a 24 Hour Live Telethon (For Nonprofits)
-
Upload
jen-newmeyer -
Category
Government & Nonprofit
-
view
295 -
download
4
Transcript of Lessons Learned from a 24 Hour Live Telethon (For Nonprofits)
INTRODUCTIONS
Jen Newmeyer
Digital Media Manager@CharityJen
Molly RiveraDigital
Communications@MsMollyRivera
Food Bank of Central & Eastern NC@FoodBankCENC
#RaleighNonprofitCommunicators
Food Bank Campaign ToolboxWebsite:
Landing Page Donation Form Registration Page Unique Domain
Social Media Twitter Facebook Instagram Flickr Vine YouTube Storify
#RaleighNonprofitCommunicators
Digital Ads: Google Ads Facebook Ads Twitter Ads
Traditional Media: Press Releases Radio Ads Print Ads
Digital Coverage: Email Series Blog Social Media Ambassadors
Other: Branding Flyers Banners Hashtags Swag 3rd Party Event Listings Press Conference
RECAP:1. Focus on the Goals2. Target Your Audience3. Build on Existing
Relationships4. Tell a Story5. Use Tools That Make Sense6. Analyze. Conclude. Execute.
Repeat.7. Trim the Fat