Lessons in Marketing Ethics!
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Joe Barnes @joebarnes [email protected] digital3000.net LESSONS IN ETHICS Social Media Advertising Public Relations News Coverage
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20-Sep-2014 -
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Lessons in ethics covering marketing, advertising, social and digital media, news coverage, public relations, and so much more. Feel free to use with attribution. Many examples used in this presentation.
Transcript of Lessons in Marketing Ethics!
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Joe Barnes@[email protected] in ETHICS
Social MediaAdvertisingPublic RelationsNews Coverage
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LiesIn TheDigital WorldnullLiesEthicsDigital Worldnull
Are We Creating A Culture of Lying and Poor Ethics?nullAre We Crossing the Line?nullThe Past 24 MonthsnullIs AdvertisingGoing Too Far?nullnull
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http://www.adweek.com/news/technology/mountain-dew-uses-twitter-ads-promote-apology-149116
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http://www.nydailynews.com/news/national/boston-marathon-bombing-inspires-video-game-article-1.1326619One Week After The Boston Marathon Bombing Video game released one week after three are killed and 264 more wounded in attacks
When Did Suicide Become A Tool To Sell Cars?nullnull
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http://copybot.wordpress.com/2013/04/25/an-open-letter-to-innocean-and-hyundai/null
http://copybot.wordpress.com/2013/04/25/an-open-letter-to-innocean-and-hyundai/null
http://copybot.wordpress.com/2013/04/25/an-open-letter-to-innocean-and-hyundai/null
http://copybot.wordpress.com/2013/04/25/an-open-letter-to-innocean-and-hyundai/I started to cry. I rememberedlooking out of the window to see the police and ambulance, and wondering what was happening.
nullhttp://copybot.wordpress.com/2013/04/25/an-open-letter-to-innocean-and-hyundai/ I remember mum sitting me down to explain that daddy had gone to sleep and would not be waking up---and no he wouldnt be able to take me to my friends birthday party next week.null
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http://onemillionmoms.com/issues/philips-norelco/null
http://onemillionmoms.com/issues/philips-norelco/
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https://www.facebook.com/PhilipsNorelco/app_224708087547080?filter=2null
http://www.searchenginejournal.com/worst-marketing-disasters-2013/80679/The Pepsi x Bape Font FailCollaboration between Pepsi and Japanese clothing company BAPEs sub-brand Aape resulted in it reading Pepsi x Rape.nullhttp://www.searchenginejournal.com/worst-marketing-disasters-2013/80679/
Coca-Cola Forced to Bottle ItCanadian campaign for Cokes Vitamin Water range of pairing randomly generated English and French words on to the bottle caps backfired when a customer received the pairing of You Retard.null
http://www.buzzfeed.com/ryanhatesthis/kenneth-cole-decided-to-tweet-something-completelynull
http://money.msn.com/investing/13-flat-out-offensive-product-blundersAdidas Shackles ShoesThese shackle sneakers sparked howls of outrage from black leaders who denounced them as "slave shoes." nullhttp://www.qualitylogoproducts.com/blog/12-offensive-advertisements/
PETA ad on a Florida billboardnull
http://cdn.qualitylogoproducts.com/blog/wp-content/uploads/2011/06/racist-dove-ad-e1306348605343.jpgnull
http://cdn.qualitylogoproducts.com/blog/wp-content/uploads/2011/06/hacienda.jpgBanned Tampax Adnullhttps://www.youtube.com/watch?v=sYuK9jE52ig
nullhttps://www.youtube.com/watch?v=AV_Y_bvYmws&list=PLsz_5sJRBDfDP8B2r9y1HsqZtzZkPbetgHow To Create New Commercials
nullhttps://www.youtube.com/watch?v=0STr4VEu8ug&list=PLsz_5sJRBDfDP8B2r9y1HsqZtzZkPbetgSketchers
Subways Footlongnullhttp://www.huffingtonpost.com/2013/01/19/subway-response-footlong-controversy-measurment_n_2511316.html
The History of StupiditynullnullOne airline translated a slogan touting its upholstery, "Fly in leather," it came out in Spanish as "Fly naked." null Colgate introduced a toothpaste in France called Cue, the name of a notorious porno magazine. nullNot to be outdone by Coke when Pepsi started a marketing campaign in Taiwan, the translation of the Pepsi slogan "Come Alive with the Pepsi Generation" came out as "Pepsi will bring your ancestors back from the dead."nullnull
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TwitterMichelle ObamaAssociated PressBurger KingThe GapBanana RepublicFOX News Twitter accountNBC Newsnull
Right After Aurora, CO Shootingsnull
http://mashable.com/2012/07/20/nra-tweet/Right After Aurora, CO Shootingsnull
http://mashable.com/2012/07/20/nra-tweet/null
http://mashable.com/2012/10/05/stubhub-tweet/null
http://mashable.com/2012/10/31/gap-tweet-hurricane-sandy/null
http://mashable.com/2012/10/31/gap-tweet-hurricane-sandy/null
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http://www.youtube.com/watch?v=6aJmYmasQhcnull
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(c) NPRnull
http://www.ag.ny.gov/press-release/ag-schneiderman-announces-agreement-19-companies-stop-writing-fake-online-reviews-andnull
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Catfish
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BREAKING NEWS...
Manhunt Bombing Suspects Boston Marathon
Social media -- sharing real-time photos, videos and info...
People shared information they heard on police scanners. nullBREAKING NEWS...
Manhunt Bombing Suspects Boston Marathon
Social media -- sharing real-time photos, videos and info...
People shared information they heard on police scanners. null
Trust Me, Im Lying
Ryan Holiday... The dangerous and exploitative practices of bloggers and social media users, which in turn, can spread like wildfire.
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http://mashable.com/2013/04/20/truth-on-social-media/"The more immediate the nature of their publishing medium (blogs) the more heavily a journalist will depend on sketchy online sources, like social media, for research.null
http://mashable.com/2013/04/20/truth-on-social-media/"The more immediate the nature of their publishing medium (blogs) the more heavily a journalist will depend on sketchy online sources, like social media, for research.null
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Where Do We Go From Here?null1null
TEACHInspire
EthicsnullSomeoneCould Dienullnull
Tyler Clementi2null
Social MediaPolicyEvery Business
Orientation
Socialmedia.orgnull3null
StrengthenSocial MediaPasswordsHACKING!Your Reputationnull4null
Do NOT respond emails asking for user names passwords for social media accounts. How AP hacked?null5null
Change social media passwords immediately if someone is terminatednull6null
Do NOT Post FakeReviews
AGAINST THE LAW!FTC Rule Fine$null7null
DiscloseWho You AreWhen YouPostFTC RulenullI work for _____, and this is my personal opinion.
(Andy Sernovitz, Author, Word of Mouth Marketing)
null8nullGive Voice to Your Values(Mary Gentile)...a competency that can be learned.null
Research Shows
When You Have Experienced Recognizing Ethical Situations...Making Choices...
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Cameras AreEverywhereBe Ethical24/7null10null
Dont Lie to Your Mom
(Andy Sernovitz, Author, Word of Mouth Marketing)nullnull
Joe Barnes@[email protected] in ETHICS
Social MediaAdvertisingPublic RelationsNews Coverage
