28NEWSWEEK 0 5 / 0 9 / 2014

LessonsFromTheWorldsBestPublicSchool

By GRANT BURNINGHAMWith reporting by Newsweek staff in ShanghaiPhotography by Daniel Traub

+How to win the class wars, Shanghai-style: long days, lots of homework, lots of rote memorization, dedicat-ed parents, revered teach-ers. And you might want to drop drama club.

BIGSHOTS

MALAYSIA

And Were Back Subang, MalaysiaOn April 26, Barack Obama became the first U.S. president to visit Malaysia in almost 50 years. Though he led with a statement of concern about missing Ma-laysia Airlines Flight 370, the countrys human rights record was what made the headlines. In a joint press conference with Prime Minister Najib Razak, Obama was questioned for not meeting with jailed opposition leader Anwar Ibrahim, even as he gingerly noted that Malaysia still has some work to do on these issues. Later Najib tweeted a selfie of himself with Obama.

CAROLYN KASTER

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Sales 2015

OVERVIEW

A global news organization operating across all major platforms.

No matter where you read or what you read on, Newsweek has a product for you. From a Twitter feed followed by millions to mobile apps across devices to a responsive website to a print magazine, get the news that reaches and influences decision makers anytime and anywhere. Newsweek.com is in sync with the 24/7 news cycle, giving readers a destination for breaking news, exclusives, and commentary on the issues of the day. Newsweek Magazine is a powerful combination of news, culture and ideas with a clear point of view: we get the first and final say on major stories of the day. Newsweek Magazine is edited for the voracious consumer of information, and designed to surprise, educate and delight. In the print component of a modern news ecosystem, Newsweek will deliver thought-provoking content to smart, successful readers. Both the digital and print platforms are the authoritative news outlets of choice for the sought-after thought-leader audience.

Dec. 2014 - Newsweek Magazine Won Relaunch of the Year by Media Industry Newsletter (MIN).

Newsweek Magazine 80 years of history

Newsweek has both a U.S.

and global edition including

EMEA

TOTAL GLOBAL CIRCULATION

CountriesU.S.EMEA

Global Circulation100,000100,000

200,000

EDITORIAL

Jim is a veteran editor whose ports of call have been The New York Times, Conde Nast Portfolio and Reuters, where he served as executive digital editor until January and was the brainchild of a glossy magazine that exported the newswires big-thinker brand to the Davos set. Hes well liked in New York media circles. Jim Pompeo, Capital New York

Editor in Chief Jim Impoco

GENERAL

Size: 8 1/8 x 10 1/2

Frequency: Weekly. 50 issues per year.

Newsstand counts: 75,000 with counts increasing to 100,000 to 150,000 copies within 12-18 months.

Subscriber counts: 25,000 subscriber copies with a goal of 100,000 subs by early 2015 and 250,000 by 2017.

Page counts: Minimum 64 full page folio size. Perfect bound.

Paper stock: 60# stock.

Cover Stock: 100# stock.

Newsweek Specifications A global news organization operating across all major platforms

MaleFemale

< 1818-2425-3435-4445-5455-6465+

No KidsHas Kids

$0-50k$50-100k$100-150k$150k+

No CollegeCollegeGrad School

CaucasianAfrican AmericanAsianHispanicOther

Index12774

798712211210010186

14158

Index77113140129

77100172

1076910074102

Source: Quantcast February 2014. Updated Feb 28, 2014

US averageUS average

SPECIFICATIONS

Submission Guidelines

Mechanical Specifications

Final Trim: 8 1/8 x 10

Live Area: 7 5/8 x 10 Line Screen

133 lines per in 54 lines per cm

Live Matter Safety: 1/4 from trim on all four sides, 1/8 total gutter

Safety=1/16 on each side Headlines across the

gutter should be set so that words, rather than letters, are split

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Unit Sizes AvailableSpace1 PageSpread2/3 Vertical1/2 Horizontal1/2 Horizontal Spread1/3 VerticaliPad: 1 Page

Bleed8 3/8 x 10 3/416 1/2 x 10 3/45 3/4 x 10 3/48 3/8 x 5 1/216 1/2 x 5 1/23 x 10 3/4None

NotesSafety: 1/4 from trim on all sides.

Trim8 1/8 x 10 1/216 1/4 x 10 1/25 1/2 x 10 1/28 1/8 x 5 1/416 1/4 x 5 1/42 3/4 x 10 1/2768px x 1024px

DELIVERY

Friday DeliveryThe weekend is a time for consuming more in-depth information and longer-form stories that demand your attention. The news cycle has become so compressed that it no longer made sense to close on Friday and arrive in peoples mailboxes on Monday or Tuesday. So subscribers get their issues every Friday. (subject to change)

2015 Newsweek U.S. Rates

2015 Newsweek Global Rates

Delivery and Rate CardSubscribers get their issues every Friday

Circulation: 100,0001 PageSpread (2x page rate)Cover 2 SpreadOpposite TOC3rd Cover4th Cover

Circulation: 200,0001 PageSpread (2x page rate)Cover 2 SpreadOpposite TOC3rd Cover4th Cover

Gross Rates $20,000 $40,000 $49,000 $21,000 $21,000 $28,000

Gross Rates $40,000 $80,000 $98,000 $42,000 $42,000 $56,000

Newsweeklies have always been good at curating the news long before there was an Internet. And among the newsweeklies, Newsweek has been seen as smarter, more creative, more innovative than its rivals. Add that DNA to todays hyper-metabolic news cycle and you have an unbeatable formula for success.

Newsweek is about deep dives on topical subjects. Its about pitching the story forward. Its about putting the news in context. Its about being first with the best take on the news.

Newsweeks digital version is a subscription site that is metered at 5 articles per month.

Newsweek Audience

Premium audience filled with young executives, thought leaders, and highly affluent consumers who are grad school educated.

Newsweek.comNewsweek doesnt just report the news. It helps set the news agenda.

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DIGITAL

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The Readers Have Spoken

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