Lessons From The Mermaid
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‘ LESSONS FROM THE MERMAID How to sell a $10 dollar cup o’ Joe * *or whatever crazy price your local café is asking … Copyright © 2010 Eduardo Celis Rojo Logos and images used for illustration purposes only. All trademarks, graphics, and other material remain the property of their respective owners. The author claims no relationship with Starbucks corporation.
description
How to sell a 10 $ Cup O' Joe. Or whatever crazy price your local café is taking for a latté.
Transcript of Lessons From The Mermaid
‘LESSONS FROM THE MERMAIDHow to sell a $10 dollar cup o’ Joe *
*or whatever crazy price your local café is asking …
Copyright © 2010 Eduardo Celis Rojo Logos and images used for illustration purposes only. All trademarks, graphics, and other material remain the property of their respective owners. The author claims no relationship with Starbucks corporation.
The author, Eduardo Celis Rojo, a digital media specialist by trade, and coffee lover by conviction, is an expat living in Denmark since before the times of the “Mermaid Revolution”. Back in 1998, he started the first “modern” coffee specialist business in Denmark with the idea to replicate the success of Starbucks on this side of the pond. After growing the business from an idea to a profitable venture, he sold his stake to partners, traveled a bit, wrote a book about coffee, and eventually returned to the world of stories and pixels; where he toils to this day.
“LESSONS FROM THE MERMAID. How to sell a 10$ Cup o’ Joe (or whatever crazy price your local café is asking …) ” Is part of a series of presentations designed to share some my conclusions on how passion, design principles, and customer knowledge (together with lots of hard work) can turn a cup of coffee golden… and a lot more.
About
Eduardo Celis RojoCopyright © 2010 Eduardo Celis Rojo Logos and images used for illustration purposes only. All trademarks, graphics, and other material remain the property of their respective owners. The author claims no relationship with Starbucks corporation.
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THE BASICS
THE COFFEE
THE PLACE
THE MESSAGE
Agenda
THE BASICSWhere, why, what?
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It starts with coffee
But, it is about much more
It’s about feelings
It’s about love
It’s about pampering
It’s about ego
THE COFFEEIt ain’t just beans
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dark roast
brewed fresh
custom made
with flair
THE PLACELocation, location, location!3
lay out
aroma
unique decor
lightning
where I live*
where I work
Where I am I!
THE MESSAGEBroadcast value, add perceived value...
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fair trade
happy workers
good neighbors
Fair, Caring, Neighbors
“It’s OK for you to spoil yourself, with me”
Therefore,
EDUARDO CELIS [email protected]
WWW.DOPETASTIC.COM
LESSONS FROM THE MERMAIDHow to sell a $ 10 cup o’ Joe*
A slide presentation by
*or whatever crazy price your local café is asking for…Copyright © 2010 Eduardo Celis Rojo Logos and images used for illustration purposes only. All trademarks, graphics, and other material remain the property of their respective owners. The author claims no relationship with Starbucks corporation.
