Lessons from the Cannes Lions PR Jury by MSLGROUP
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Transcript of Lessons from the Cannes Lions PR Jury by MSLGROUP
Yes we Cannes! Or we could: Lessons from the
Cannes Lions PR Jury
PR doesn’t only belong to PR agencies.
+The Grand Prix for the PR Lions was
awarded to Dumb Ways to Die
PR doesn’t only belong to PR agencies.
PR has new powers these days.
The new powers of PR.
The power of empowering people.
The power of empowering people.
The power of empowering people.
The power of empowering people.
The power of leveraging innovation.
The power of leveraging innovation.
The power of leveraging innovation.
The power of leveraging innovation.
The power of crowdsourcing content.
The power of crowdsourcing content.
The power of crowdsourcing content.
The power of crowdsourcing content.
The power of integrating disciplines.
The power of integrating disciplines.
The power of integrating disciplines.
The power of integrating disciplines.
The power of moving people.
The power of moving people.
The power of moving people.
The power of moving people.
The power of engaging millennials.
The power of engaging millennials.
The power of engaging millennials.
The power of engaging millennials.
The power of creating conversations that matter.
The power of creating conversations that matter.
The power of creating conversations that matter.
Celebrating Empowered PR (People Relations).
Or, as The Holmes Report puts it:
“The Rise of People Relations”
holmesreport.com/opinion-info/13562/Cannes-2013-The-
Rise-Of-People-Relations.aspx