Lesson plan in Marketing: its Concepts and Functions
-
Upload
holy-angel-university -
Category
Education
-
view
1.523 -
download
2
Transcript of Lesson plan in Marketing: its Concepts and Functions
![Page 1: Lesson plan in Marketing: its Concepts and Functions](https://reader036.fdocuments.in/reader036/viewer/2022070520/58f0f6f21a28ab764a8b45d5/html5/thumbnails/1.jpg)
![Page 2: Lesson plan in Marketing: its Concepts and Functions](https://reader036.fdocuments.in/reader036/viewer/2022070520/58f0f6f21a28ab764a8b45d5/html5/thumbnails/2.jpg)
1. Define Marketing, Marketing Concept, and Marketing Strategy2. Enumerate the 12 functions of Marketing and group them according to clusters3. Compare and contrast Marketing Concept, Product Concept, and Selling Concept4. Differentiate Marketing Strategy from Marketing Concept5. Explain the W’s of 4 P’s in Marketing Environment6. Internalize the values that prepare you as a future generalist and specialist7. Evaluate the topics learned from the lesson that can be applicable in the real world of marketing
![Page 3: Lesson plan in Marketing: its Concepts and Functions](https://reader036.fdocuments.in/reader036/viewer/2022070520/58f0f6f21a28ab764a8b45d5/html5/thumbnails/3.jpg)
![Page 4: Lesson plan in Marketing: its Concepts and Functions](https://reader036.fdocuments.in/reader036/viewer/2022070520/58f0f6f21a28ab764a8b45d5/html5/thumbnails/4.jpg)
TRANSACTION
![Page 5: Lesson plan in Marketing: its Concepts and Functions](https://reader036.fdocuments.in/reader036/viewer/2022070520/58f0f6f21a28ab764a8b45d5/html5/thumbnails/5.jpg)
![Page 6: Lesson plan in Marketing: its Concepts and Functions](https://reader036.fdocuments.in/reader036/viewer/2022070520/58f0f6f21a28ab764a8b45d5/html5/thumbnails/6.jpg)
![Page 7: Lesson plan in Marketing: its Concepts and Functions](https://reader036.fdocuments.in/reader036/viewer/2022070520/58f0f6f21a28ab764a8b45d5/html5/thumbnails/7.jpg)
Medina (2008)- the transportation of goods and services from the point of production to the consumers
- It is the transfer of goods needs that uses various forms like personal selling and salesmanship; promotions and advertising. They boost sales and eventually facilitate in exchage process
![Page 8: Lesson plan in Marketing: its Concepts and Functions](https://reader036.fdocuments.in/reader036/viewer/2022070520/58f0f6f21a28ab764a8b45d5/html5/thumbnails/8.jpg)
![Page 9: Lesson plan in Marketing: its Concepts and Functions](https://reader036.fdocuments.in/reader036/viewer/2022070520/58f0f6f21a28ab764a8b45d5/html5/thumbnails/9.jpg)
![Page 10: Lesson plan in Marketing: its Concepts and Functions](https://reader036.fdocuments.in/reader036/viewer/2022070520/58f0f6f21a28ab764a8b45d5/html5/thumbnails/10.jpg)
![Page 11: Lesson plan in Marketing: its Concepts and Functions](https://reader036.fdocuments.in/reader036/viewer/2022070520/58f0f6f21a28ab764a8b45d5/html5/thumbnails/11.jpg)
![Page 12: Lesson plan in Marketing: its Concepts and Functions](https://reader036.fdocuments.in/reader036/viewer/2022070520/58f0f6f21a28ab764a8b45d5/html5/thumbnails/12.jpg)
Marketing Concept VersusMarketing Strategy
The Firm Target
Market
4 Ps
Receive relevant information
Use information
Contact and sell product
To attain a level of sales
Firm decide satisfying a portion of Target market wants-2 parties with unsatisfied needs
-desire/ability of parties to be satisfied-way to communicate-each has something to exchange
![Page 13: Lesson plan in Marketing: its Concepts and Functions](https://reader036.fdocuments.in/reader036/viewer/2022070520/58f0f6f21a28ab764a8b45d5/html5/thumbnails/13.jpg)
4 Ps-Product-Price-Promotion-Place
Affects Marketing EnvironmentSocial Forces, Economic Forces, Technological Forces, Competitive Forces (pure, monopolistic, oligopoly, monopoly), Regulatory Forces
![Page 14: Lesson plan in Marketing: its Concepts and Functions](https://reader036.fdocuments.in/reader036/viewer/2022070520/58f0f6f21a28ab764a8b45d5/html5/thumbnails/14.jpg)
![Page 15: Lesson plan in Marketing: its Concepts and Functions](https://reader036.fdocuments.in/reader036/viewer/2022070520/58f0f6f21a28ab764a8b45d5/html5/thumbnails/15.jpg)
![Page 16: Lesson plan in Marketing: its Concepts and Functions](https://reader036.fdocuments.in/reader036/viewer/2022070520/58f0f6f21a28ab764a8b45d5/html5/thumbnails/16.jpg)
![Page 17: Lesson plan in Marketing: its Concepts and Functions](https://reader036.fdocuments.in/reader036/viewer/2022070520/58f0f6f21a28ab764a8b45d5/html5/thumbnails/17.jpg)
1.Study the next topic2.Suggested additional assignment to be submitted next meeting: Prepare a List of 10 business firms operating nationwide which employs advertising as a means of promotionReferences: Medina, Roberto (2008) Principles of marketing Revised Edition. Manila, Philippines Rex Book Store. pp.2-11 Printed Materials, Syllabus
![Page 18: Lesson plan in Marketing: its Concepts and Functions](https://reader036.fdocuments.in/reader036/viewer/2022070520/58f0f6f21a28ab764a8b45d5/html5/thumbnails/18.jpg)