Lesson 5 Film ExhibitionLets recap on 5 slides from the last Power Point.

Standard release

• Films are released in “release windows". This keeps different instances of a movie from

competing with each other.

• In the standard release, a film is first released in the cinema (theatrical window),

• After approximately 16 and a half weeks, it is released to DVD (video window).

• After an additional number of months it is released to Pay TV and On Demand services and

Simultaneous release

• A simultaneous release takes place when a film is made available on many media (cinema, DVD,

internet) at the same time or with very little

difference in timing.

• What are the pros and cons of a simultaneous release?

• Consumers have more choice

• Producers only need one marketing campaign

Straight-to-video release

• A straight to video (DVD/BluRay) release occurs when a movie is released

on home video formats without being

released in cinemas first.

• STV releases used to be seen as a sign of poor quality

• Have become a more profitable option in recent years. Especially for

independent moviemakers and companies.

• Research Task

• Find out all you can about the first ever “Tesco Films” Release.

Continued.

• Makers of smaller-budget movies are also putting to the test new release strategies.

• Films are premiered on VOD (Video On Demand –Pay Per View) systems and received a limited theatrical release one month later.

• Some major studios have considered making movies available to VOD services shortly after their theatrical release for a premium price.

Shrinking the theatrical

window

• Originally a six months duration

• Today been reduced to little more than four months.[

• Movie studios have reportedly been pushing to shrink the duration of the theatrical window.

• Cinema owners have fought fiercely against this.

• Why do you think studios are in favour but cinema chains are against shrinking the

theatrical window?

Film Exhibition

Exhibition – revisited.

• When we refer to “film exhibition” we are talking about how the pubic actually watches the film.

• The cinema release of a film marks the final stage of one part of a film’s journey from idea to audience. It also

• marks the beginning of a new journey from cinema to small screen. After its cinema release the film will then

• be available on pay TV, free to air TV, as well as television. Each of these “exhibitions” of the film offers

• the possibility of generating profits for both the film’s distributor and producers.

The Film Value Chain

• Cinema

• DVD/BluRay/Downloads

• Subscription Television

• Free to air television

Key Questions

• Of the “Film Value Chain” where do you think that films make the most money?

• Why do you think this is?

Cinema – the first and the

best way!• There are several different types cinema :

• Multiplex

• Imax

• Art-house

screens

Group Task

• Cinema Chains:

• Odeon

• VUE

• Everyman

• Curzon

• Empire

• Cineworld.

Changes in Exhibition

Using your research notes answer the following questions:• How does the range of “cinematic experiences” offered vary between the Odeon/VUE and

Curzon/Everyman chains?

• Do all cinemas within the same chain show the same films? If not why not?

• Do you think all these cinema chains attract the same types audience? Why

Homework – to investigate

• Which of the films currently showing in cinemas have made the most money?

• Look up this website.

• www.screenrush.co.uk