Lesson 3.1 – Industry Segments

Copyright © 2014 by Sports Career Consulting, LLC

LESSON 3.1

Intro to Basic SEM Principles

Industry Segments

Industry Segments:

Grouping of similar types of products or services offered to consumers by businesses within the same industry

There are many segments of the sports and entertainment industries

Copyright © 2014 by Sports Career Consulting, LLC

LESSON 3.1

Intro to Basic SEM Principles

Industry Segments

Segments In Sports Business

Sports Tourism

Sporting Goods

Sports Apparel

Amateur Sports

Olympic Sports

High School Athletics

Collegiate Athletics

Professional Sports

Motor Sports

Recreation

Outdoor Sports

Health Clubs / Fitness

Sports Marketing Firms

Event Management

Governing Organizations

Facility Management

Action Sports

Copyright © 2014 by Sports Career Consulting, LLC

LESSON 3.1

Intro to Basic SEM Principles

Industry Segments

Segments In Entertainment Business

Filmed Entertainment

Television Networks

Television Distribution

Recorded Music

Video Games

Radio Services

Internet Advertising

Publishing Sector

Digital Media Services

Broadcasting-Satellite Services

Theatre & Performing Arts

Casinos & Gaming

Fine Arts

Theme Parks / Amusement Parks

Copyright © 2014 by Sports Career Consulting, LLC

LESSON 3.1

Intro to Basic SEM Principles

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Copyright © 2014 by Sports Career Consulting, LLC

Intro to SEM Business Principles

LESSON 3.1 REVIEW (ANSWERS)LESSON 3.1 REVIEW (ANSWERS)

1) Define and provide examples of sports and entertainment industry segments

Copyright © 2014 by Sports Career Consulting, LLC

Sports Tourism

Sporting Goods

Sports Apparel

Amateur Sports

Olympic Sports

High School Athletics

Collegiate Athletics

Professional Sports

Motor Sports

Recreation

Outdoor Sports

Health Clubs / Fitness

Sports Marketing Firms

Event Management

Governing Organizations

Facility Management

Action Sports

Intro to SEM Business Principles

LESSON 3.1 REVIEW (ANSWERS)LESSON 3.1 REVIEW (ANSWERS)

2) Define and provide examples of sports and entertainment industry segments

Copyright © 2014 by Sports Career Consulting, LLC

Filmed Entertainment

Television Networks

Television Distribution

Recorded Music

Video Games

Radio Services

Internet Advertising

Intro to SEM Business Principles

LESSON 3.1 REVIEW (ANSWERS)LESSON 3.1 REVIEW (ANSWERS)

2) Define and provide examples of sports and entertainment industry segments

Copyright © 2014 by Sports Career Consulting, LLC

Publishing Sector

Digital Media Services

Broadcasting-Satellite Services

Theatre and Performing Arts

Casinos and Gaming

Fine Arts

Theme Parks and Amusement Parks