Less is more for RECs
47
Less is More Cutting Through the Clutter in Today’s Crowded Communication Environment Anthony Juliano Indiana Statewide Association of RECs Marketing, Member Services & Communicators Spring Meeting April 15, 2010
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Transcript of Less is more for RECs
Less is More
Cutting Through the Clutter in Today’s Crowded Communication Environment
Anthony Juliano
Indiana Statewide Association of RECsMarketing, Member Services & Communicators Spring Meeting
April 15, 2010
Hi!
Are you overwhelmed?
How do you get them interested*?
*(or at least a little more interested)
Today’s communication
environment
Less is more
“The timeline is expedited, but not present.”
“I need it soon, but not today.”
“I need it by 5 p.m. next Friday.”
The basics–and why they’re not so basic
Sender has an idea
Sender encodes message
Message travels across a channel
Recipient decodes message
Recipient providesfeedback
What prevents good communication?
Imprecise language Different frames of reference Lack of skill Distractions
Clutter andfragmentation
You see > 3,000
ads every day
And then there are those other “channels”
THIS IS A TEST
If werea country, it would be larger than…
A. U.S.B. JapanC. MexicoD. All of the aboveE. I’m sorry, but could you repeat the question? I was just
updating my status.
If werea country, it would be larger than…
D. All of the above
Largest countries in the world
1. People's Republic of China - 1.3 billion2. India - 1.3 billionFacebook - >400 million reg. members3. United States - 307 millionRussia - 143 millionJapan - 128 millionMexico - 108 million
Web 2.0 is revolutionizing our expectations
What’s the most interesting topic in the world to you?
You.
The keys to effective
communication
Always begin with two things in
mind…
Who’s your audience?
What’s your purpose?
Use the right channel
Leaders praise in public,
criticize in private,
and they never fire employees via text message
Anticipate questions and limit
back-and-forth
Be both precise AND concise
Focus on the task at hand
Plan
The Lost Dog
Please help us find out dear dog Spike!
He ran away from home (413 Main Street)
last Monday at approximately 5 p.m. He
was last seen in our backyard by our
daughter Julie.
Spike is a three-year old golden retriever.
He wears a red collar with a fire-hydrant-
shaped name tag hanging from it. Spike
is very friendly and will respond if you
call him by name. He also may bark if you
approach him. Don’t worry, though—his
bark is much worse than his bite.
If you find Spike, please call (260) 555-
1212 and ask for Janet or Joe. We also
have an answering machine if you’d like
to leave a message. Because Spike
means so much to us, we’re offering a
$50 reward to whoever finds him. Thank
you for reading this!
LOST DOG - “SPIKE”
$50 REWARD – (260) 555-1212
Questions?
