Less is More

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Less is More an innovative solution to manage your reputation and public relations. is More

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GREEN Communications offers advice and insight on how to up your marketing and communications from simple PR to word of mouth to social media. You can get more for less...

Transcript of Less is More

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Less is Morean innovative solution to manage your reputation and public relations.

is More

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Think

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…a high value, low cost and low risk solution

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that’s well within your budget and will exceed your expectations

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Choose from the following options or pick and mix for the package that suits your business best

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PR HelplineQuestion the best brains in the PR business.

Faced with a PR problem or issue?

Want the best quality advice just a phone call away?

PR Helpline is a new service from GREEN - by signing up

you can call us anytime and we will provide a response.

You are never alone with whatever problems or

challenges you face.

Cost just £100 per month.

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Martin Edmondson, Chief Executive of Graduates

Yorkshire: “GREEN has worked hard to deliver a

fantastic PR campaign generating huge interest in

Graduates Yorkshire. They had a very precise and

logical plan and delivered perfectly on that as can be

seen by the rise in traffic to our service.”

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Crisis PR InsuranceBad things happen - a product recall, an accident or

emergency involving your business and reputation.

Bad press sometimes just won’t go away.

What if you had a team of industry PR experts?

Let GREEN manage you out of a crisis.

Includes a half day crisis planning session, identifying

potential issues and establishing a Virtual Press Office to

call into action when necessary.

Cost just £500 a month

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Barbara Laing LINPAC Packaging said: "GREEN really

took the bull by the horns in meeting head on the

issues surrounding our product. We have never done

anything like this before but GREEN gave us

confidence the way they argued their strategy."

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PR HealthcheckHow hard working is your PR working for you?

Have you got the reputation you deserve?

Does your communications need a healthcheck?

GREEN will review your activities to identify where you

are doing well and where you could do better. We will

provide a full, detailed Healthcheck report with an action

plan and recommendations to boost your brand.

Cost just £1,500

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David Hartley, Managing Director of the

Creamery said: “GREEN has worked hard to

deliver a fantastic PR campaign generating

huge interest in the Creamery. We have been

particularly impressed by how many people

have supported us and how much goodwill

the campaign has generated for our brand.”

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Strategy ReviewWhere is your business headed?

Is your communications geared up to taking you there?

We can offer an effective review of your PR, Marketing

and Communications strategies.

Critically it can identify areas that you need to address.

Give your brand a workout with a five-day strategic

review from GREEN.

Cost just £750 to £1,500

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Jessica Bowker of Warburtons said: “The Loveliest Lollipop

has been a very powerful campaign which fits

exceptionally well with our brand values. The style and

quality of the promotional material has been outstanding

and the level of response from the schools and members of

the community is something that we are really proud of.”

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Social Media AuditHow social is your business?

Are you making effective use of social media?

Are you listening to what people are saying about you?

GREEN can provide a comprehensive review of your

business online taking in blogs, microblogs, Twitter,

Facebook, Linkedin and other social media tools.

A social media audit is a great way to benchmarck you

business set out of plan of action for engaging in the

conversation that is social media.

Cost just £2,500

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Simon Theakston, Managing Director of

Theakstons, said: “GREEN Communications

was instrumental in re-positioning our

business in the eyes of the beer drinkers and

the landlords and helped reinforce all the

values associated with our brands.”

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Thought LeadershipOur Thought Leadership programme helps identify

where you have a competitive advantage with your

intelligence insight.

We identify appropriate avenues for connecting with the

right people with the right message.

From blogs to White Papers we can identify the themes

that will single you out as your sector expert.

Full support to identify a deliver a thought leadership

programme.

Costs from £950

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Professor David Hillier said: “I just want to

say that I think GREEN Communications has

done a fantastic job… I’m all over the papers

this week and am now working directly with

the Daily Telegraph with a commentary on

Friday about the interest rate cut today.”

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Media TrainingCan you cope when a camera is pressed in your face?

A team of seasoned journalists and broadcasters can

prepare you to deal with media direct and with

confidence.

Our media training programme will walk you through the

issues of performing in a radio or TV interview.

Each session includes real-life scenario planning and

recorded interviews.

Media training costs start from £250

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ByBox Chief Executive Stuart Miller said:

“GREEN Communications promised us

real measurable results and they

delivered real measurable results not just

in coverage achieved but in the buzz they

built around our brand.”

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Word-of-mouth workshopWord of mouth is your most powerful marketing tool

If you’ve just won some new business it’s probably

because someone, somewhere recommended you.

Most people think word of mouth just happens – it

doesn’t.

We can help you manage your word of mouth.

We will identify relevant transaction stages and devise

your messages for your word-of-mouth ambassadors.

Pass it on – tell your network about GREEN.

Costs from £2,000 - £2,500

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Netto Foodstores Managing Director

Claus Waedeled: “GREEN have

consistently delivered excellent media

coverage for Netto and have raised the

companies profile far beyond our

expectations.”

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Brand workshopYour Brand is your most precious asset and key to your

business or organisations success but are you managing

it?

A brand is more than a logo – it is about a set of values

that emotionally connect with your customers or clients

In our brand workshop we can quickly capture what

makes your brand special

The brand workshop will deliver clear communications

strategy for your business or organisation

Cost from £2,000 to £2,500

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Miggs Bryan, Yorkshire Housing, said: “GREEN have

been outstanding. To have an agency that can come

up with something so unique yet appropriate for

today's society is amazing.”

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GREEN Communications

Wakefield Media Centre

19 King Street

Wakefield

WF1 2sQ

Tel: +44 (o)845 4503210

Fax: +44 (o)845 4503211

www.greencomms.com

www.greenblog.co.uk

www.twitter.com/GREENComms