Less Hurdles. More Happy.CULTIVATING INNOVATIVE PRODUCT DESIGN

Digital Web and Design Innovation Summit | 9.19.2013

Lea Ann Hutter | User Experience Design Manager, LinkedInlinkedin.com/in/lahutter @lahutter

3 principles that drive innovation in design, brand and culture at a successful company.

Less Hurdles. More Happy.

Hi!

Startups & Studios.

Teacher & Leader.

Let’s change the world together!

What drives me

Less hurdles.

Less hurdles.More happy.

What drives me

Simplify.Aspire.Transform.

What drives LinkedIn

Simplify: Design.

“Innovation is a series of small wins along a truly disruptive trajectory.” - Deep Nishar, SVP Product and User Experience, LinkedIn

Pre-Simplify 2009Start page Update feed

Simplify 2011Reduce 9 sections to 4, new design, changed start page to feed for higher engagement

Today 2013Customizable nav, cleaner design, more delightful interactions, even higher engagement

Desktop: Pre-Simplify 2009The vision: transform the profile into a reflection of your professional identity

Simplify Desktop: Guided Editing 2012Improved UX makes editing easy, increased profile completion

Simplify Desktop: New Top Card 2012Move main call to action button next to larger photo, increased all button actions

Simplify Desktop: Portfolio 2012New Feature: Add rich content and associate with Summary, Education or any position

Simplify Desktop: Skills 2012New Feature: Add endorsable skills to represent your professional qualifications

DaVinci: Internal tool for Design Patterns, Code, and Voice & Tone Guidelines

DaVinci: example of Design Patterns

DaVinci: example of Design Patterns

Members first.Leapfrog iteration.Details matter.

Simplify: Design.

Aspire: Brand.

“Vision is the dream. A company’s true north. It’s what you constantly need to be aspiring to.” - Jeff Weiner, CEO, LinkedIn

Our Vision 2011The vision: not just find a new job, but help you be great at your current job

First LinkedIn Today News in Feed 2011Top 3 headlines lead the home page, links to standalone product

First LinkedIn Today Product 2011Headlines that your connections, peers and industry are talking about

Content Ecosystem Evolution 2012Brand new design for LinkedIn Today news on desktop and mobile

Influencers 2012Follow over 400 global thought leaders sharing professional wisdom

Follow over 400 global thought leaders sharing professional wisdom

Influencers 2012

Richard Branson+2M followers

Bill Gates+1M PVs in 48 hrs

The average Influencer post receives +20k views.

iPad for “Coffee and Couch” 2012Kickstart your day and catch up in the evening with your network and industry news

Extend Reach 2013Elegant aggregator of your favorite blogs, magazines and social network updates

Extend Reach 2013Elegant aggregator of your favorite blogs, magazines and social network updates

Clear intention.Expand perception.Opportunity for all.

Aspire: Brand.

Transform: Culture.

“We hire on culture. The culture becomes the brand.” - Steve Johnson, VP User Experience Design, LinkedIn

Eat.Hack. Sleep.

LinkedIn Labs Internal Hackday winners and experimental projects

LinkedIn Labs Internal Hackday winners and experimental projects

Year in ReviewNovember 2010 Hackday Winner

The most popular email in LinkedIn history. A visual representation of everyone in your network whochanged jobs in a given year.http://yearinreview.linkedinlabs.com

Year in Review Email: Hackday design 2011

Year in Review Email: new design 2013

Hackday goes global, women, veterans, interns

Takes Hackday to the next level with more time and support to bring your product vision to life

Incubator: Executive Judges

Incubator: Executive Mentors

Incubator Products Hopscotch, an open sourced site touring platform

Incubator Products Go/book, an easier way to book conference rooms

Engage & inspire.Attract & retain talent.Accelerate innovation.

Transform: Culture.

Create effortless experiences for your company, your users,and the world.

Less Hurdles. More Happy.

Thanks!

Digital Web and Design Innovation Summit | 9.19.2013

Lea Ann Hutter | User Experience Design Manager, LinkedInlinkedin.com/in/lahutter @lahutter