Leslie A. Coleman _________________________________________________________

lannecoleman@aol.com 321-277-4546

Strategic Business Professional. Communicator. Marketer.

Solution-oriented and strategic business professional, communicator and marketer who developed and implemented national public awareness programs, positively impacting millions of individuals, donors, and corporate supporters. Applies strong intuitive, planning, creative, and critical thinking skills to larger complex situations, rendering actionable business solutions that gain results. Rich work experience in communications, public relations, and marketing disciplines in fast-paced for-profit and non-profit environments.

Professional Experience

Public Relations Director – Wounded Warrior Project – A large veterans service organizationo Directed national public relations and social media teams, garnering over 12 billion annual

media impressions and growing Facebook following to over 1.5 million fanso Guided organization’s public awareness efforts, including strategic messaging and crisis

communications managemento Developed and implemented public-facing strategic messages to garner Americas’ support o Developed and implemented communication training for hundreds of teammates and warriors o Acted as a senior-level liaison between donors, injured service members, and the organization

Communications Liaison to the President/CEO – West Orange Healthcare District – A taxation district that included a community hospital and governing board of trustees

o Functioned as liaison between patients, their families, district staff, and the CEO/Presidento Played key communications role in sale of district o Coordinated and managed all administrative functions on behalf of the Board of Trustees,

including correspondence, meetings, schedules, minutes, retreats, and special functions o Assisted the President/CEO with relevant functions of the Board of Trustees and the hospitalo Managed state licensure and registration on behalf of the Trustees and hospital

Director of Communications -- National Watermelon Promotion Board - A federal marketing order that promoted consumption of the North and Central American watermelon crop

o Publicized crop to a national audience, achieving millions of national print and broadcast impressions

o Developed creative, product-based educational program that was placed in over 10,000 schools nationwide

o Played pivotal role in increasing assessment rate, including research, development of USDA submission documents, and communications to gain industry support

o Developed educational programs for consumers, teachers, and health care professionals

o Served 36-member board of directors and developed industry-facing communication programo Developed crisis communications program and trained board members/industry ambassadors o Worked with scientific researchers to develop USDA-approved health messageso Managed creative talent including photographers, graphic artists, and television producers

Director of Marketing and Produce Commodity Promotions – Try Foods International – A produce promotions company

o Directed promotional and marketing efforts to agricultural commodity and brand clientso Developed new branded products and supporting promotional programs o Managed client, grower, and vendor relationshipso Managed creative and production functions for in-store promotional programso Successfully developed and implemented programs to increase sales of produce products

Advertising and Public Relations Agency Account Executive and Senior Account Executive Positions – Cramer-Krasselt; Fry Hammond Barr; Success by Design; and Robinson Yesawich and Pepperdine

o Successfully developed and managed multiple client accounts and relationshipso Assisted clients in developing and implementing plans to achieve communications goalso Planned and implemented special events and media liaison functionso Maximized agency profitability, while ensuring client projects stayed on time and on budget

Education Bachelor Degree in Communications – University of Central Florida Associates Degree in Professional Photography – Southeastern Center for Photographic Studies

Additional Training, Courses and Programs American Management Association: Project Management, Building Better Work Relationships,

Leadership Skills for Managers, Assertiveness Training for Managers, Managing Chaos Public Relations Society of America: Crisis Management, Media Relationships, and Social Media Ragan Communications: High-Impact Writing and Social Media