Lesley Pinder - Missing People: Join the search and social media - Be Good Be Social Edinburgh Nov...
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Transcript of Lesley Pinder - Missing People: Join the search and social media - Be Good Be Social Edinburgh Nov...
![Page 1: Lesley Pinder - Missing People: Join the search and social media - Be Good Be Social Edinburgh Nov 2011](https://reader035.fdocuments.in/reader035/viewer/2022062511/54c0f7464a7959873b8b46ae/html5/thumbnails/1.jpg)
#begoodbesocial
Social Media & Supporter Engagement
Finding out what makes people passionate....and making the most
of it.
![Page 2: Lesley Pinder - Missing People: Join the search and social media - Be Good Be Social Edinburgh Nov 2011](https://reader035.fdocuments.in/reader035/viewer/2022062511/54c0f7464a7959873b8b46ae/html5/thumbnails/2.jpg)
#begoodbesocial
Hello
Lesley Pinder – Supporter Engagement Manager
@missingpeople
@skipinder
![Page 3: Lesley Pinder - Missing People: Join the search and social media - Be Good Be Social Edinburgh Nov 2011](https://reader035.fdocuments.in/reader035/viewer/2022062511/54c0f7464a7959873b8b46ae/html5/thumbnails/3.jpg)
#begoodbesocial
Tonight
• Missing People• Join the Search and social media• The Big Tweet for Missing Children• What next?
• All your social media problems solved in 25 minutes.*
• *ish.
![Page 4: Lesley Pinder - Missing People: Join the search and social media - Be Good Be Social Edinburgh Nov 2011](https://reader035.fdocuments.in/reader035/viewer/2022062511/54c0f7464a7959873b8b46ae/html5/thumbnails/4.jpg)
#begoodbesocial
Missing People
A lifeline when someone disappears
![Page 5: Lesley Pinder - Missing People: Join the search and social media - Be Good Be Social Edinburgh Nov 2011](https://reader035.fdocuments.in/reader035/viewer/2022062511/54c0f7464a7959873b8b46ae/html5/thumbnails/5.jpg)
#begoodbesocial
If your child went missing, wouldn't you want the whole world to stop and look for them? Missing
People is building a dedicated community of people across the UK ready to join the search
online, at work and in their neighbourhood. You could be one of them. Find out how at missingpeople.org.uk/jointhesearch
![Page 6: Lesley Pinder - Missing People: Join the search and social media - Be Good Be Social Edinburgh Nov 2011](https://reader035.fdocuments.in/reader035/viewer/2022062511/54c0f7464a7959873b8b46ae/html5/thumbnails/6.jpg)
#begoodbesocial
• 25th May, 2011 - International Missing Children’s Day
• Raise awareness and increase supporters
• Tweeted a different missing child appeal every 30 mins for 24 hours
• Scheduled tweets• Team of tweeters • 6 weeks of planning
![Page 7: Lesley Pinder - Missing People: Join the search and social media - Be Good Be Social Edinburgh Nov 2011](https://reader035.fdocuments.in/reader035/viewer/2022062511/54c0f7464a7959873b8b46ae/html5/thumbnails/7.jpg)
#begoodbesocial
• 5,500 new followers in one day
• 8,000 RTs and mentions
• 600% in website traffic
• Trended in UK
• Significant press coverage
![Page 8: Lesley Pinder - Missing People: Join the search and social media - Be Good Be Social Edinburgh Nov 2011](https://reader035.fdocuments.in/reader035/viewer/2022062511/54c0f7464a7959873b8b46ae/html5/thumbnails/8.jpg)
#begoodbesocial
• 8 of the missing children have been found
• Increased awareness in the cause
• Parents and families of missing people
![Page 9: Lesley Pinder - Missing People: Join the search and social media - Be Good Be Social Edinburgh Nov 2011](https://reader035.fdocuments.in/reader035/viewer/2022062511/54c0f7464a7959873b8b46ae/html5/thumbnails/9.jpg)
#begoodbesocial
![Page 10: Lesley Pinder - Missing People: Join the search and social media - Be Good Be Social Edinburgh Nov 2011](https://reader035.fdocuments.in/reader035/viewer/2022062511/54c0f7464a7959873b8b46ae/html5/thumbnails/10.jpg)
#begoodbesocial
![Page 11: Lesley Pinder - Missing People: Join the search and social media - Be Good Be Social Edinburgh Nov 2011](https://reader035.fdocuments.in/reader035/viewer/2022062511/54c0f7464a7959873b8b46ae/html5/thumbnails/11.jpg)
#begoodbesocial
• Simple
• Could really make a difference
• We believed in it
![Page 12: Lesley Pinder - Missing People: Join the search and social media - Be Good Be Social Edinburgh Nov 2011](https://reader035.fdocuments.in/reader035/viewer/2022062511/54c0f7464a7959873b8b46ae/html5/thumbnails/12.jpg)
#begoodbesocial
• Plan for success
• Be ready to react quickly
• Cross organisational support
![Page 13: Lesley Pinder - Missing People: Join the search and social media - Be Good Be Social Edinburgh Nov 2011](https://reader035.fdocuments.in/reader035/viewer/2022062511/54c0f7464a7959873b8b46ae/html5/thumbnails/13.jpg)
#begoodbesocial
The impact
• Confidence in Join the Search increased
• Organisational support and interest increased
• Building a rounded understanding of our supporters
• Join the Search launch 14th November
![Page 14: Lesley Pinder - Missing People: Join the search and social media - Be Good Be Social Edinburgh Nov 2011](https://reader035.fdocuments.in/reader035/viewer/2022062511/54c0f7464a7959873b8b46ae/html5/thumbnails/14.jpg)
#begoodbesocial
Questions?
![Page 15: Lesley Pinder - Missing People: Join the search and social media - Be Good Be Social Edinburgh Nov 2011](https://reader035.fdocuments.in/reader035/viewer/2022062511/54c0f7464a7959873b8b46ae/html5/thumbnails/15.jpg)
#begoodbesocial
Workshop!
All your social media woes solved in 25 minutes.*
*Ish.