© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT

1

© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT

2

© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT

3

INTRODUCTION WELCOME TO THE GFM SEMINAR!

This seminar is about Building a World-class Group Fitness (GF) operation.

At the end of the seminar, you will be primed to see a whole new level of opportunity just waiting for you in

your GF operation.

So, what is ultimate goal of world-class GF management (GFM)?

This GFM seminar gives you a taste of both the road map and proven tools to pack classes across a growing

timetable, while creating ever stronger social energy in your facility. GFM is all about building greater

community, which will mean your facility retains members longer and will be able to attract new members more

readily because GF is “on fire”.

If you prefer a more financial perspective, the main outcome of optimal GF management is to transform GF

from a cost centre into a profit centre. It doesn’t matter if you are a not-for profit, privately owned or publicly

listed enterprise, because the more successful GF is in your organisation, the more options you have to invest

back into growth and community.

Workbook Sheet One

Step up to the next level of GFM training

This seminar shows you what steps are required to build a world-class GF operation. When you are ready to

go into the detail of how to achieve this, phone our club coach team at FitPro who will be able to help you AND

your facility to lock in the full potential of group fitness.

At the next level of GFM training, you will learn and apply a unique leadership framework and new cut-through

management tools, and then fool-proof your action plan to drive growth while increasing retention.

After the second stage of GFM training, you will be ready to transform your fitness business in any market.

Turn it up!

© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT

4

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

__________________________________________________________________________

£

© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT

5

8 Keys of Group Fitness Management

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT

6

Workbook Sheet Two

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

Create a scorecard. My ONE top action item is

Date to take action Notes

© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT

7

Workbook Sheet Three

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

Maximise your timetable. My ONE top action item is

Date to take action Notes

© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT

8

Workbook Sheet Four

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

Recruit world-class instructors and keep them. My ONE top action item is

Date to take action Notes

© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT

9

Workbook Sheet Five

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

Organise world-class instructor training.

My ONE top action item is Date to take action Notes

© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT

10

Workbook Sheet Six

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

Develop the best studio you can afford.

My ONE top action item is Date to take action Notes

© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT

11

Workbook Sheet Seven

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

Create a GF marketing plan. My ONE top action item is

Date to take action Notes

© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT

12

Workbook Sheet Eight

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

Plan for success. My ONE top action item is

Date to take action Notes

© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT

13

Workbook Sheet Nine

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

Appoint or be a world-class GF manager.

My ONE top action item is Date to take action Notes

© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT

14

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT

15