Leonidas Pattrikios - First Data in Greece Dynamic Printing
-
Upload
event4itgroup -
Category
Business
-
view
1.487 -
download
0
description
Transcript of Leonidas Pattrikios - First Data in Greece Dynamic Printing
Copyright 2008, First Data Corporation. All Rights Reserved.
First Data in Greece Dynamic PrintingLeonidas Patrikios
Vice President Commercial
October 2010
Copyright 2008, First Data Corporation. All Rights Reserved.
Agenda
About First Data in Greece
About First Data
Output Services
1
2
3Case Study – Alpha Bank Bonus Programme4
Copyright 2008, First Data Corporation. All Rights Reserved.Copyright 2008, First Data Corporation. All Rights Reserved.
provides a single source for payment processing virtually anywhere and any way our customers want to pay. We deliver innovative, data-driven solutions that help merchants, financial institutions, businesses and government agencies across the globe reduce costs and drive revenue
First Data
Copyright 2008, First Data Corporation. All Rights Reserved.
A global company with local presence and unrivalled breadth of service
40 years of payments experience - 2009 revenues of $9.3 billion
Operations in 36 countries - more than 24,000 experts worldwide
An unrivalled range of services from point of sale to point of settlement
• Card issuing & consumer finance solutions• Merchant acquiring & processing services• ATM management & processing• Point of sale network management• Interbank switching, clearing and settlement• Prepaid & loyalty programs• Internet commerce & electronic payment solutions• Data analytics and fraud solutions• Mobile commerce
Copyright 2008, First Data Corporation. All Rights Reserved.
First Data in Greece is part of the EMEA region
Employs 1400 individuals in 5 buildings – Ag. Stefanos, Krioneri, centre of Athens & Schimatari
Services more than 150 clients in the region, 40 of which are banks
Processes approx. 6,5 million Credit & Debit Cards
Supports over 140.000 merchants
First Data, Greece – Fast Facts
Handles over 2.200 ATMs and 120.000 POS
Overall handles yearly over 105 million transactions (ATM & POS)
Personalizes over 2.4 million cards
Copyright 2008, First Data Corporation. All Rights Reserved.
First Data, Greece – Product Lines
Product Lines...
Card Issuing Services Credit Services Imaging & Document Management
Fraud Management Output Services Loan Issuing Services
Data Warehouse Contact Center ServicesMerchant (POS) & ATM Acquiring
Output Services
Copyright 2008, First Data Corporation. All Rights Reserved.
Integrated pre-press services
Offset printing facility capable of handling all customer printing needs on paper and/or plastic
Variable Laser Printing for statements, letters, cards & PINs
Personalised variable marketing messages
Automated enveloping with matching capabilities and sorting of envelopes
Output Services
State of the art Full Colour Laser Printing
High Capacity Card personalisation systems
Total Forms Management Services
Copyright 2008, First Data Corporation. All Rights Reserved.
Case study: Alpha Bank Bonus Programme
Issue Requirement Solution
All Bonus card Statements on B/W in pre-printed forms
• Static and poor presentation of the statement
• Numerous different forms to manage
• Minimum flexibility for changes
• High cost for maintenance and storage
• Statements need to communicate more information to cross-sell services
• Differentiate the messages towards its cards’ clients according to clients’ behavior / transactions
• Time to market for offers of the merchants-members of the loyalty scheme
• Reduce costs
The dynamic color printing solution by First Data Hellas
A reward programme from one of the biggest financial institutions in Greece. It offers a wide choice of specially selected partners, rewarding customers instantly through the latest “smart” card technology. Customers earn points everywhere they spend with their Bonus card!
Copyright 2008, First Data Corporation. All Rights Reserved.
First Data’s Dynamic Printing Solution enables…
Sophisticated and targeted communications
Advanced document formatting capabilities
Flexible messaging using custom template
Variable messaging and offers based on decisioning
First Data Advantage
Enhanced layout & design capabilities, such as data-driven charts & tables
Storage & Forms Management
Copyright 2008, First Data Corporation. All Rights Reserved.
Pre-printed statement…
Alpha Bank Statement SamplesDynamic statement…
Automatic corporate & product branding
Flexibility in printing
options for targeted
messages
Clear personalized contact information that improve customer retention
Copyright 2008, First Data Corporation. All Rights Reserved.
Alpha Bank Statement SamplesDynamic statement…
Copyright 2008, First Data Corporation. All Rights Reserved.
Integrated & clear messages
Targeted communication
No extra leaflets
Increase of synergies among merchants (- members = reduction of advertising spend per member)
Cost cutting
Alpha Bank - Benefits
Cross selling capabilities - Generate revenues
Enhance customer loyalty programmes
Reduce storage costs
" We needed to work with a partner who has strong proven experience in the industry, to enable sophisticated and targeted communication to our clients and at the same time to reduce operational costs and complexity.
First Data is that partner that provides dynamic printing and personalised messaging with unsurpassed quality, enhancing our brand image on all communications ranging from statements to regulatory information and collection letters.”
Grigoris Politis , Alpha BankCards & Consumer Banking Products Support Division
Copyright 2008, First Data Corporation. All Rights Reserved.
Organisations that choose our Dynamic Printing Solution include…
Alpha Bank
Bank of Cyprus
Marfin Egnatia Bank
Vodafone
A Proven Solution
Wind
FBB Bank
Eurobank
Copyright 2008, First Data Corporation. All Rights Reserved.
Pages printed (millions)
Evolution as shown in...figures!Colour laser printing trend
0
50
100
150
200
250
300
2008 2009 2010
197 197 200
2945
100
pages printed (millions)
Color
B/W
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1 2 3 4 5 6 7 8
3,3 million pages17%
11 million pages36%
months 2010
Color Laser Printing Trend
B/W laser
Color Laser
Copyright 2008, First Data Corporation. All Rights Reserved.
First Data enables data-driven commerce through innovations in infrastructure, intelligence and insight
We deliver...
Deep expertise across all payment types
A commitment to innovation and service excellence
Local delivery in support of customers around the world
First Data – a trusted partner
Copyright 2008, First Data Corporation. All Rights Reserved.