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Multi-screenPersonal Media ServiceLeo YK. JunDirector, New Media Strategypi@sk.com

@uberLAB

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Established in 1984 as Korea Mobile

Telecom munica tion s

14 st ra ight yea rs of #1 NCSI in wire less

commu nica tions, IPTV, broa db a nd Inte rne t a nd

inte rna tiona l ca ll

Pione ered ma ny Worlds Firsts & Korea s Firsts in

te leco mm unica tions & Inte rne t

SK telecom at a glance

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Key Business areas

Communications

http://www.cyworld.com.cn/main/http://images.google.com/imgres?imgurl=http://www.bctkorea.com/images/flash/organ/logos/sktelink.jpg&imgrefurl=http://www.bctkorea.com/bct/sel_company.asp?type=2&usg=__7NfKhDzzG5s-LcX_ftd7Ey0K_9g=&h=75&w=150&sz=6&hl=en&start=74&tbnid=zSa0cbBQ7IkkjM:&tbnh=48&tbnw=96&prev=/images?q=sk+telink&gbv=2&ndsp=20&hl=en&sa=N&start=60http://images.google.com/imgres?imgurl=http://www.popstarsplus.com/images/Cyworld_logo.jpg&imgrefurl=http://www.popstarsplus.com/promotions_cyworld.htm&usg=__UvIlbmQKVYZdaC8daFd1JH-fMOw=&h=408&w=858&sz=90&hl=en&start=48&tbnid=p3jtsPuBeUjJAM:&tbnh=69&tbnw=145&prev=/images?q=cyworld&gbv=2&ndsp=21&hl=en&sa=N&start=42

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Screens are everywhere

What about your content

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Pain Points Too much content

Restricted consumpt ion points (POCs)

Staggered consumption

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Thank You