Leo Liang, The power of online videos when marketing to Chinese consumers
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19-Oct-2014 -
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Transcript of Leo Liang, The power of online videos when marketing to Chinese consumers
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Leo LiangSenior Business Development Director
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China-Specific Model
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Original/ Professional Generated Contents
User Generated Contents
Copy-Righted Contents(Purchased)
Hybrid Contents
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Experienced & Popular
Collaborated with World Brands
Living Room
Bedroom
Washroom
MTR
PartyCoffee Shop
Office
Airport
& before
Living Room
Bedroom
Washroom
MTR
PartyCoffee Shop
Office
Airport
& before
Living Room
Bedroom
Washroom
MTR
PartyCoffee Shop
Office
Airport
& before
Evolution of Video Viewing
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Mobile Users Are Booming
Data Source: Youku Mobile Intelligence
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Phones Will Catch Up Soon
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Over 50% Advertisers Choose “TV + Online Video”
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Event MarketingMulti-Screen interactive with insightful functionalities
Content MarketingIn-depth promotion with great integration of your theme campaign and our rich content resources
Hard AdsReaching your consumers with creative formats, targeting tools and broad platforms
Meeting Your Needs
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Experienced & Popular
Collaborated with World Brands
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You will look more
Attractive
With