LENZING COLORSTRENDS AUTUMN WINTER 2013/14

A U T U M N - W I N T E R 2 0 1 3 - 1 4

To make with your hands; craft, handmade, artisan and all derivates … along with creativity going from designer-artisan to digital-craft; the user sensing the affection the maker put in making an object. Does mass customizing develop different identities by proposing 613 types of socks, wanting to match everybody … when is more too much?

To create smart engineered designs; incredibly inventive thinking-out-of-the-box is unfolded to find ways out of the huge challenges of the present … and of the future.

To be responsible as producer and supplier is an unavoidable claim from the user. The consumer demands that pleasure links to responsibility, that grandeur and beauty is not the opposite to liability. Everybody takes on ones shoulders to make the sensible choice innumerable times in everyday-life … the consumer-driven community is pacesetting.

This is how we conceive all this to be, on the fashion scene, through our themes: ELITIST, MAJESTIC, SYNTHETIC, EDIBLE and STORM.

H A N D S O N

PANTONE TPX

11-0507PANTONE TPX

18-1321PANTONE TPX

19-0000PANTONE TPX

14-1307PANTONE TPX

15-6304PANTONE TPX

13-0822

E L I T I S T

U p t o n e n e u t r a l s

Eternal renaissanceMasterful authorityEnhanced nature Powerful makersSupreme classMinute detailSpare chic

Textiles mimic nature’s intrinsic creations. Flexible and malleable fabrics permit caged silhouettes and curved shaping. Angular cutouts, slashed, distorted pleats embellish materials highlighted in repeats and paneled garments. New … and so far … unbeatable textile blends and finishing processes; classic precious fibers mingles in. Textured and graceful, subtle relief jacquard.

M A J E S T I C

PANTONE TPX

11-2309PANTONE TPX

18-1703PANTONE TPX

19-4125PANTONE TPX

19-2431PANTONE TPX

18-0935PANTONE TPX

19-3712PANTONE TPX

18-1537

O n e o f a k i n d

No labelSacred iconsWild beauty

Saturated shineDesigner-artisan

Made on demand Limited fiber edition

Hail the great return of textiles ... Rich brocade ... Warp printing The soft edges of ikat ... Fil-coupé ... Plaiting ... Damask ... JacquardsResonant elaborated materials ... Space-dyed yarns and metalsMixing classic skills and new medias ... Precious fibers, old and new

PANTONE TPX

12-0713PANTONE TPX

14-3204PANTONE TPX

14-4002PANTONE TPX

14-1228PANTONE TPX

18-3949PANTONE TPX

13-1504OPTICAL

WHITE

S Y N T H E T I C

F a b r i c a t i n g t h e f u t u r e

Modern surreal urban art ... Sophisticated edge ...Sickly newnessDigital craft ... Wishy-washy is shocked by sharp flammable danger

Engineered materialsSymbiosis of technology and biology

Spray, flashy colors and placed coatings Optically fogged, illusive stripes and color blocks

Quickly grown, non-polluting cellulose fibersPrinted mesh fabric ... Devoré and fashiony inlaid

Devoré and fashiony inlaid ... Built-in performance abilities

E D I B L E

PANTONE TPX

17-1347PANTONE TPX

18-3928PANTONE TPX

16-0742PANTONE TPX

16-1450PANTONE TPX

16-6008PANTONE TPX

14-0951

S p i c y d a t e

Focus on resources: use dew instead of water, use locally produced materials, turn waste into useable fiber. Color-grown cotton; ecological fibers from viscose to wool. Protein fibers … milk, soya, corn … are turned into textile materials. Barrier between areas are removed: bi-product from food production e.g. crab, or fish skin is turned into textiles; textile plants e.g. cotton used as fodder. Value is the uniqueness inside the fabric … assisted in expression by micro texture yarns, snub color differences, minute grains in surface.

eifgmlakgm erkg rgnvef ergmaf jeg hedder marie lkOESFH efje gafneifgmlakgm erkg rgnvef ergmaf jeg hedder marie lkOESFH efje gafneifgmlakgm erkg rgnvef ergmaf jeg hedder marie lkOESFH efje gafneifgmlakgm erkg rgnvef ergmaf jeg hedder marie lkOESFH efje gafn

Ape the nature’s innate cleverness for perfectionWet oily, cracked powdery ... Cherish the biodiversity

Odd mix ... Essence and perfume ... Intense depth of taste

S TO R M

PANTONE TPX

14-1905PANTONE TPX

16-5304PANTONE TPX

19-1220PANTONE TPX

18-0825PANTONE TPX

18-3916PANTONE TPX

19-3921

S w i r l

Atmospheric bleak ... Gloomy heavy mood ... Refined utilityDreary realism ... Moody blues ... Profound force

Military tailoring, utilitarian details. Waste wool is turned into felted fabrics … with relief patterns incorporated. Wool, organic grown, in new blends. Swirling textures: canvas, reps, chevron, herringbone, neps, forceful crepe yarns and structures … pleasing to the eye. Sturdy textiles: double fabrics, woolen quilts, big madras patterns … substantial weights.

R E SORT

A thrill of nostalgia Memories of travels and places

The human touch is second to noneCollected textile pieces echo world craft

PANTONE TPX

14-4502PANTONE TPX

11-0510PANTONE TPX

16-0924PANTONE TPX

15-1530PANTONE TPX

17-1505PANTONE TPX

17-4716PANTONE TPX

16-1440PANTONE TPX

16-1142

F i e l d d a y f u n

Homey, worn sensation in superior materials … outstanding cellulose woven textiles, excellent cotton fabrics … renewed with fibers and processes bearing performance capacities. Loved and mended textiles, fade-out prints on micro textures, patch of faded checks and ethnic stripes. Floating sand-washed handles and nestling cloth – woven fabric is back in value.

COLOR / WOMEN

11-0507 13-082211-2309 13-1504

14-1307 14-320414-122814-0951 14-1905

15-630414-4002 16-0742 16-1450 16-6008

18-132118-0935 18-153717-1347 18-0825

19-000018-1703 18-394918-392818-3916

19-412519-2431 19-371219-1220 19-3921

OPTICAL WHITE

COLOR / MEN

11-0507

13-0822 13-1504 14-130714-0951

14-1905 15-630414-4002 16-0742 16-1450

16-6008

18-1321

18-093517-1347 18-0825

19-0000

18-1703 18-394918-392818-3916

19-412519-371219-1220 19-3921

12-0713

16-5304

OPTICAL WHITE

COLOR / INTIMO WOMEN

11-0507 11-2309OPTICAL WHITE

14-1307 14-3204

14-1228

14-1905 14-4002 16-1450

18-1321 18-1537

19-0000

18-1703

18-3949

18-3928

19-412519-2431 19-3712

16-5304

11-0507 14-1307

15-6304

14-4002

16-1450 18-132118-093518-0825

19-000018-1703 18-3949

18-3928

18-391619-2431 19-3712

COLOR / INTIMO MEN

OPTICAL WHITE

COLOR / KIDS

14-320414-122814-0951 14-1905

14-4002 16-1450 17-1347 18-0825

19-000018-394918-3928

18-3916

19-2431 19-3921

16-5304

OPTICAL WHITE

13-0822 14-130714-0951 14-4002

16-1450 16-6008 18-093517-1347 18-0825

19-000018-394918-3916 19-1220 19-3921

OPTICAL WHITE

GIR

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B

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Publisher Lenzing AGContact Lenzing Aktiengesellschaft, A-4860 Lenzing, AustriaE-mail fibers@lenzing.comHomepage www.lenzing.com

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