Lenta.ru / Press kit / ENG 2015

General Russia World Former USSR Business Finance Security Agencies Science & Technology Sport Culture Internet & Media Weird

150 news items per day

55 000 news items per year

82 000 000 readers per year

1,5 billion pages read per year

Worlds Best Designed Website According to The American Society for News Design

Best Online Media According to The Union of Russian Journalists

Informational Site of The Year According to The International Union of Online Activists

2013

2013

1999 2007 2008 2012

! Our main product is news. 24 hours a day and 7 days a week we report on whats going on in Russia and the world

! We are one of the oldest and the most respected online media in Russia, founded in 1999

! We have a stable position in the Top-3 of Russian online media

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OVERVIEW

! Lenta.ru is the only Russian title within Top-5 Europes Most Visited Websites

OVERVIEW

Top-20 of Europes Most Visited Websites Category: News and Information


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OVERVIEW

! Lenta.ru is the most quoted Russian Online News Publication

Lenta.ru

Gazeta.ru

Lifenews.ru

Ves1.ru

Newsru.com

Fontanka.ru

Izves1a.ru

Rg.ru

Kommersant.ru

Vedomos1.ru

3156,41

2161,39

1598,36

1261,02

566,25

531,79

397,33

376,41

248,9

213,39

Quote Index

Newspapers Magazines TV Radio Internet Mass Media Rates

0 500 1000 1500 2000 2500 3000 3500


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Average Visit Duration

00:05:49

VISITS & COVERAGE

Source: TNS Web Index, Russia // Google Analytics, December 2014

Unique Visitors 11,4 million monthly

4,8 million weekly

3,21

Pages / Visit

Pageviews 67 million weekly

9,2 million daily

242 million monthly

> > >


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1,3 million daily

AUDIENCE STRUCTURE. REACH %

Manager

Specialist

Clerk

Laborer

Student

Housekeeper

18%

32%

14%

10%

16%

OCCUPATION

5%

M. 12-17

M. 18-24

M. 25-34

M. 35-44

M. 45-54

W. 12-17

4%

12%

18%

12%

10%

5%

GENDER / AGE

W. 18-24

W. 25-34

W. 35-44

W. 45-54

6%

10%

9%

8%


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Men

Women 40%

60%

GENDER

B

BC

C+

5%

50%

41%

INCOME

High School

Higher

32%

67%

EDUCATION

Reach % share of total unique visitors

Affinity Internet Index shows the affinity / difference between the selected group of the site visitors and

whole internet audience (more / less,100 = 0)

Source: TNS Web Index, Russia, August 2014

AUDIENCE STRUCTURE. AFFINITY INERNET

Men

Women 77

125

GENDER

High School

Higher

53

159

EDUCATION

B

BC

C+

INCOME


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Source: TNS Web Index, Russia, December 2014

M. 12-17

M. 18-24

M. 25-34

M. 35-44

M. 45-54

W. 12-17

GENDER / AGE

W. 18-24

W. 25-34

W. 35-44

W. 45-54

51

101

111

125

107

51

66

68

77

68

Manager

Specialist

Clerk

Laborer

Student

Housekeeper

OCCUPATION

185

167

109

68

73

84

Moscow

Saint Petersburg

Ekaterinburg

Novosibirsk

Other

HOME CITY

178

174

147

159

88

24

100

140

In the first screen there are the Top 7news of the hour and the block for the most significant news for the last 24 hours

FIRST SCREEN General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts

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In the second screen news are presented along with other formats: features, reports, photo and video galleries as well as special projects

SECOND SCREEN General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts

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Subject specific news blocks are located in the third screen

THIRD SCREEN General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts

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Lenta.ru is divided into 12 sections Subject specific tags are provided within each section

SECTIONS General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts

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36%

13% 10%

9%

8%

1%

4%

4%

1% 3%

4% 2% 5%

General Russia World Former USSR Finance Business Security Agencies Science & Technology Weapon Sport Culture Internet & Media Weird

Readers Preferences / General

Infographics and Multimedia Video and Photo Galleries

Hyper Features Investigations

Interviews Reports

EXCLUSIVE CONTENT General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts

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BY LENTA.RU

Saturation coverage: Whole motor world from Brazil to Japan

Unbounded topics: from social to motor exotic

Fair rating and test drives for all newest cars

Car comparison Photo and video shoots

Inhouse production

Prompt and fully information Online motor show premiers

Motor by Lenta.ru Online magazine about vehicles, roads and motorsport. Since June 2011


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House by Lenta.ru and Rambler. Latest news to real estate market events. Since 1999

240

400

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Lenta.ru social networks accounts have more than 1 300 000 followers Every week links posted at social networks bring about 1 million readers to our website. Every 8th visitor is coming to Lenta.ru from social networks.

SOCIAL NETWORKS General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts

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m.lenta.ru

Source: Google Analytics, December 2014

Views Visits Unique

Lenta.rus mobile version is optimized for fastest loading time possible even for EDGE connection type. Every 4th visitor is coming to Lenta.ru from mobile device.

MOBILE VERSIONS General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts

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43,3

15

4,4

Main Page Main / Sections

STANDARD ADVERTISING General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts

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News / Article

Third

Scr

een

Firs

t Scr

een

Seco

nd S

cree

n

Auto.lenta.ru

STANDARD ADVERTISING General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts

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EXCLUSIVE ADVERTISING. MEGABOARD BANNER General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts

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EXCLUSIVE ADVERTISING. PAGE BRANDING General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts

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Banner opens on click with transparent background

EXCLUSIVE ADVERTISING. FULL SCREEN General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts

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http://lenta.ru/features/googleglass/

HYPER FEATURE / GOOGLE GLASS / 2014


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http://age.lenta.ru/maks_2013/

MAKS AVIATION SHOW / 2013 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts

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http://age.lenta.ru/selo

CHILDRENS TIME / SELO / 2014 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts

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http://mobil1.motor.ru/

CREATE YIUR POWERFUL ENGINE! / MOBIL 1 / 2015 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts

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http://drive-bmw.motor.ru/

MOTOR.RU / BMW CONNECTED DRIVE / 2015 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts

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http://philips.lenta.ru/

HOLLAND INNOVATIONS TIMELINE / PHILIPS / 2014 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts

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http://xbox.lenta.ru/

12 JOBS FROM XBOX / MICROSOFT / 2014 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts

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http://parasochi.lenta.ru/

SOCHI 2014 PARALYMPICS General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts

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http://beeline.lenta.ru/

BEE IN / SMART TIMELINE / BEELINE 2013

http://age.lenta.ru/fomenko

MASTERSKAYA FOMENKO THEATER ON-AIR / / 2011 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts

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http://age.lenta.ru/stars

MARIINKA THEATER FESTIVAL / / 2013 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts

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http://vgames.lenta.ru/

BIG BANG / ALL COMPUTER GAMES FOR SONY / 2011 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts

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http://120.motor.ru/#/nulevie/

120 YEARS OF CARS / VOLVO / 2011 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts

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BANNER 300 300

FOOTER FOR NEWS / 620 90

SPEACIAL PROJECT BANNERS General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts

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IMHO VI Exclusive Advertising Seller Grand Setun Plaza Business Center 121596, 2 Gorbunova Street Moscow, Russia +7 495 234 4427 Anna Zhizhina Lenta.ru Commercial Director +7 903 284 2376 [email protected] Irina Lisina Client Director Lenta.ru +7 926 339 5161 [email protected]

Ekaterina Shirokikh Client Manager Lenta.ru +7 910 430 7665 [email protected] Sergey Nizhnev Client Manager Lenta.ru +7 926 276 35 81 [email protected]


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Lenta.ru / Press kit / ENG 2015

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Transcript of Lenta.ru / Press kit / ENG 2015