How Lenovo Built A Global Analytics Hub

2015 Lenovo Internal. All rights reserved.

Ruoyu Bao

July 2015 @winiden

2 2015 Lenovo Internal. All rights reserved.

Global Analytics Hub timeline

2

June, 2013 Launch of GAH announced

Sept, 2013 First member on board

Oct, 2013 Listening post operation started

March, 2014 Social Command Center opening

Q4 2014 GAH in full capacity (total: 9)

3

Roles of Global Analytics Hub

2013 LENOVO INTERNAL. ALL RIGHTS

RESERVED.

Global Analytics Hub

Connect relevant data

Ask right business questions

Utilize analytics to derive insights with business impact

Sales

Marketing

Product

Services

…

Lenovo data universe

Social media

Product reviews

Forums / media

…

Sales data

Finance data

Marketing data

Supply chain data

Services data

…

Exte

rnal

Inte

rnal

Business opportunities

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Team positioning

Employ advanced analytics to deliver

decision support capabilities

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Toothbrush

• Convenient and easy to use

• Broadly adopted

• People use it everyday

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MVP (Minimal Viable Product)

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Not All Talents are the Same

7

Business Liaison

Data Scientist

Architecture/ Data

Manager

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Tools are important but…

•Tools are key for analytics function

•Hard to find a 1-size-fits-all tool

•Frequent upgrade is a must

8

9 2015 Lenovo Internal. All rights reserved.

Start of a long journey Goal: The company is routinely reaping benefits from

its enterprise-wide analytics capability and focuses on

continuous analytics review