Lenor Fabric Softener - Procter & GambleLenor is already on shelf in stores that represent 90% of...
Transcript of Lenor Fabric Softener - Procter & GambleLenor is already on shelf in stores that represent 90% of...
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•Since Lenor is four times more concentrated
than dilute fabric softeners, one liter of Lenor can
soften the same quantity of washes as a four-liter
bottle of dilute product. The concentrated Lenor
bottle is much lighter than dilute, making it easier
for consumers to carry and use and requiring
less fuel to transport it to market.
•Innovative technology from Lenor provides
freshness throughout the day thanks to fragrance
microcapsules that “settle” on the fabric’s fibers
and gradually release a fresh, clean laundry
scent with every touch.
Israeli consumers can treat their clothing to exceptional softness and freshness with Lenor, from the world's No. 1 fabric softener manufacturer:
Lenor Fabric Softener has successfully expanded its market presence into Israel. Consumers there can choose from seven scent varieties of the 4x concentrated product. This launch marks a major new emphasis by Lenor toward a concentrated product form and leverages a market trend away from dilute product in fabric softeners.
About Lenor Technology:
•Each one-liter bottle of Lenor contains millions
of fragrance microcapsules, which are deposited
on the fabric during the last rinse of the wash
cycle. Once the fabric has dried, the fragrance
microcapsules are released with every touch.
•The microcapsules provide a long-lasting clean
laundry scent. The microcapsules spring into
action every time the fabric is touched, even if
the garment has been stored in the closet for a
long time.
Contact NicolettaRomano
Fabric&HomeCareExternalRelations
Central&EasternEurope,MiddleEast&Africa
+41-580045406
Availability:
Lenor is already on shelf in stores that represent 90%
of total fabric softener sales in Israel, with 100%
distribution at groceries and mass merchandisers and
80% distribution at mini-markets and high frequency
stores (HFS), such as bodegas and kiosks.