SELECTED BRANDS FOR SELECTED BUYERSLENEW BLACK

1. nm; [le] ‘nu: ‘blaek : The virtual B2B platform tailored to cutting-edge brands and influential buyers. Le New Black allows international retailers (department-stores to boutiques) to place their orders online throughout the

duration of each season from anywhere at anytime, and the brands selected to enjoy permanent sales campaigns. 2. “_______ is the new black” is an expression used to indicate the sudden popularity of an idea

at the expense of the popularity of a second idea.

WHAT THEY SAY:

THE BUYERS.DEPARTMENTSTORE QUARTIER 206 «Le New Black’s concept is very nice. There are many brands that I like and hopefully I will discover more in the near future.»Celia Solf - Store Manager & Buyer - Berlin - Germany

NET-À-PORTER GROUP «I get regular updates on new collections added so I can do research without leaving my desk. I follow up at my leisure on what I am interested in, it is like visiting a tradeshow in 15 minutes!»Aimee Brown - Buyer - London - United Kingdom

BROWNS «I use Le New Black to look at styles for brands that we currently stock (...). After the appointment, I look on the website to make sure there aren’t any styles which I have missed and to see which new brands are on!»Lisa Jones - Buyer - London - United Kingdom

IMPRESSION «We were trying to find new and exciting trade shows to attend and we found the coolest of them all: Le New Black.»Fatima Al-Hudifi - Co-founder/Buyer - Doha - Qatar

THE PRESS.WOMEN’S WEAR DAILY«Le New Black, a pioneering online fashion trade show.»

FASHIONMAG.COM«A first in the world of fashion shows.»

FASHION’S COLLECTIVE«A concerted pure-online effort to align the interests of brands and buyers in the high-end fashion B2B.»

L’EXPRESS - L’ENTREPRISE«Le New Black is becoming a major player in fashion.»

FASHION DAILY NEWS«Le New Black has again proved the height of its abilities.»

SELECTED BRANDS FOR SELECTED BUYERSLENEW BLACK

OUR STRENGTHS, YOUR ADVANTAGES:

VIEW & BUY EASILY

With Le New Black, you take advantage of permanent, international and selective buying campaigns. You optimize your time and relationships with brands thanks to inno-vative buying tools. Le New Black is the ideal complement to your physical tradeshows and private showrooms.

The number of fashion weeks and commercial events (tradeshows, showrooms) is multip-lying in the traditional fashion capitals (Milan, Paris, London, New York), as well as in emer-ging capitals, causing an increase of costs to the industry players.

The international market has never been so at-tractive yet difficult to attain in its entirety. On-line B2B commerce stands out as a clear way to successfully reach the market. A new stage in the development of the fashion industry.

LESS PAPER

Throughout the season, do you receive heavy files from brands and agents to view and order collections (pdf lookbooks, excel line sheets)?

At showrooms do you take orders on printed line sheets, which you then have to copy onto a computer? Throughout the season do you fill-in emails with quantity confirmations in excel files?

On Le New Black, simply visit virtual showrooms. Order are placed online with perfect linesheets, received instantly by email and stocked in your back-office. Take control of buyings with an effortless way to confirm quantities. Plus, you can view, print or export orders to excel anytime. We can even synchronize Le New Black with your existing inventory or accounting system.

LE NEW BLACK TEAM AND POSITIONING

Le New Black selects all brands and buyers, to guarantee a high quality and coherent network to participants.

In order to ensure the exclusivity required by our brands, Le New Black is accessible only to stores that are already open for trade and who match our positioning.

From the moment a new collection is online, our PR and Communications Manager will announce it to our network of 10,000 interna-tional buyers and press, through our weekly newsletter, blog and social networks.

Our Account Manager helps to fully familia-rize you with the system, to ensure that you optimize the commercial tools available to you, and answers all your questions.

EXCLUSIVITY.INNOVATION. PERFORMANCE.

SELECTED BRANDS FOR SELECTED BUYERSLENEW BLACK

Personalized virtual B2B showroom : open for business 24 hours a day for a truly global buying campaign. Visible to an international buyer network of the top names in fashion, Le New Black is a powerful marketing tool.

INNOVATION.VIEW & BUY EASILY

SELECTED BRANDS FOR SELECTED BUYERSLENEW BLACK

SELECTED BRANDS FOR SELECTED BUYERSLENEW BLACK

View an unlimited number of collections, styles and colors, experience your complete offering. Check order deadline, delivery dates and availability whenever you need.

Elegant and neutral showroom featuring high-definition images and powerful product zoom.

INNOVATION.VIEW & BUY EASILY

SELECTED BRANDS FOR SELECTED BUYERSLENEW BLACK

Enjoy clear and complete line sheet views, perfectly designed and ready to print at any moment. Order online effortlessly from anywhere at anytime.

INNOVATION.VIEW & BUY EASILY

SELECTED BRANDS FOR SELECTED BUYERSLENEW BLACK

Receive personalized selections of the best products or re-order items so you can add, in-crease or confirm quantities online fast!

After appointments, easily confirm your quantities online, from the comfort of your hotel or office.

INNOVATION.VIEW & BUY EASILY

SELECTED BRANDS FOR SELECTED BUYERSLENEW BLACK

PERFORMANCE.LESS PAPER

The moment an order is placed or amended, you will receive an email notification. Click on the link to view the full details, complete with product images, size and color breakdown.

SELECTED BRANDS FOR SELECTED BUYERSLENEW BLACK

Easily retrieve orders in your back office by searching by brand, status, reference or date. All order details are automatically stocked and can be viewed, printed or exported to excel at anytime.

PERFORMANCE.LESS PAPER

SELECTED BRANDS FOR SELECTED BUYERSLENEW BLACK

Le New Black selects all brands and buyers to guarantee a high quality and coherent network to participants.

In order to ensure the exclusivity required by our brands, Le New Black is accessible only to stores that are already open for trade and who match our positioning.

Le New Black’s PR Manager knows how to keep buyers interested. As soon as a collection is ready, it will be an-nounced in our newsletter with a reach of 10,000 buying and press contacts. News and events will also be promoted through the various social media outlets to increase brand awareness.

Account Managers meticulously follow buyers to introduce brands, develop connections and ensure a clean database.

EXCLUSIVITY.LE NEW BLACK TEAM AND POSITIONING

SELECTED BRANDS FOR SELECTED BUYERSLENEW BLACK

KEY FIGURES:

90 BRANDS AVAILABLE.Seeking to develop selective distribution with an innovative approach : rdm by Rue du Mail, Notify x Manish Arora, Atelier Gustavolins, Florian Deni-court, Gerbe, JC de Castelbajac, Lie by Lie Sang Bong, Robinson les Bains, Steffie Christiaens, Commune de Paris 1871, Etudes, Le Mont Saint-Michel, Melinda Gloss, Sixpack France, Surface to Air, Veja, Slow and Steady Wins the Race, De-moo Parkchoonmoo, Karl Donoghue, Reality Studio, Bracher Emden, etc.

850 ONLINE ORDERS PLACED.Turnover generated through Le New Black : 2,1 M€

64 PARTICIPATING COUNTRIES.

A CONTINUED GROWTH.Number of buyer visits from FW12 to SS13 : +36%Average time per visit per buyer : 20mn (equal to Facebook)Average number of pages viewed : 40 pages

OVER 1500 REGISTERED BUYERS.Department stores - Buying offices - luxury boutiques & multi labels.

EUROPE : 56%Renaissance, Jeurissen, Cachemire Coton Soie, Hunting & Collecting, Sien (BE), Departmentstore Quartier 206 (DE), Farenah Concept (BG), Looq (CH), Trois Pommes, Henrik Vibskov (DK), Elite, Ekseption, Chocolate (ES), Beamhill (FI), Merci, Michard Ardillier, As it is, MP Select, Franck & Fils, Colette, Pom, Kabuki, Les Galeries Lafayette, Lambert & Associates (FR), Avenue32.com, Matches, The Village Bicycle, Cocosa, Browns, The Outnet, Net-à-Porter, Joseph, The Shop at Bluebird (UK), Antonioli, 10 Corso Como, Blondie (IT), Ansh46 (NL), Shine, Freudian Kicks (NO), Podium, Tsvetnoy, UK Style (RU), Midnight Express, V2K Designers, Beymen (TR), Villa Gross (UA) etc.

AMERICAS : 19%Barneys, Brigade, Creatures of Comfort, Founders & Followers, If, La Garçonne, n°6 Store, Otte, Pour Porter, Gilt, Oak, Satine, Modewalk, Alex & Chloe, Eliza-beth Charles, Saks Fifth Avenue, Blue & Cream, Gargyle, Black Parott, Project n°8 (US), Holt Renfrew, Boboli, Jonathan & Olivia, Ssense (CA) etc.

ASIA & REST OF THE WORLD : 25% : Ashto Trading, S*uce (AE), My Chameleon, Jean Brown, MyCatwalk.com.au, Off The Runway (AU), Triple Major, Le Lutin, Javece (CN), Hip (EG), Harvey Nichols, I.T, D-Mop, Xiu, Joyce, Lane Crawford (HK), American Rag, Barneys, Isetan, Jun Adam et Ropé, H.P France, N id (Dune), Visit For, Restir (JP), 10 Corso Como, Galleria Department Store, Flow, Daily Projects, Tom Greyhound (KR), Ginette, Piaff (LB), Must Concept-Store (MA), Style House, Impression Boutique (QA), Club21 (SG), Tuan Tuan (TW) etc.

SELECTED BRANDS FOR SELECTED BUYERSLENEW BLACK

CONTACTS:VIDYA NARINECEO - Foundervidya@lenewblack.com

EMILIO V TOROWomen’s collections world sales manageremilio@lenewblack.com

REDA KEDDAJIMen’s collections world sales managerreda@lenewblack.com

ELIZABETH DE LA METTEAccount Manager - Brands & buyers.elizabeth@lenewblack.com

SYLVAIN CONTYAccount Manager - Brandssylvain@lenewblack.com

CLÉMENCE ROUZAUDPR & Communicationclemence@lenewblack.com

BERNARD COULOMBELCTO - Founderbernard@lenewblack.com

LE NEW BLACKHôtel Durey de Sauroy58, rue Charlot75003 ParisT 0033 1 84 16 10 70 Ph

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SELECTED BRANDS FOR SELECTED BUYERSLENEW BLACK