LENDERS WorkshopLENDERS Workshop A Complete Guide to 2013 and BeyondA Complete Guide to 2013 and Beyond

Atlanta Mortgage Bankers AssociationAtlanta Mortgage Bankers AssociationPresentsPresents

John AdamsJohn Adams

1. Know Who You Are1. Know Who You Are

Last True EntrepreneursLast True EntrepreneursComplete CapitalistsComplete CapitalistsYOU Make The DreamYOU Make The DreamYou Get Paid You Get Paid LASTLAST

2. Stay Lean2. Stay Lean Be Slow to HireBe Slow to Hire Quick to FireQuick to Fire Be NIMBLEBe NIMBLE React Quickly to React Quickly to Markets & TrendsMarkets & Trends

3. Follow-Up3. Follow-Up Ask for the BusinessAsk for the Business Call on BirthdaysCall on Birthdays Present on Closing Present on Closing

AnniversaryAnniversary 80% say they will use you80% say they will use you Less than 20% actually doLess than 20% actually do

4. Be The Expert4. Be The Expert You Need A WebsiteYou Need A Website WordPressWordPress 89% look to Internet first89% look to Internet first Lending ExpertLending Expert Economy ExpertEconomy Expert Property Tax ExpertProperty Tax Expert

5. GO VIDEO5. GO VIDEO By the end of 2013, By the end of 2013, 80% of all internet 80% of all internet traffic will be videotraffic will be video

YOUTUBE is now #2 YOUTUBE is now #2 Search EngineSearch Engine

VIDEO advances SEOVIDEO advances SEO

6. Email Starts Fights6. Email Starts Fights Email fine for news or numbersEmail fine for news or numbers If it involves emotion, if it’s If it involves emotion, if it’s

personal, get face to face. personal, get face to face. At the very least, CALL.At the very least, CALL. 7% is the CONTENT7% is the CONTENT 33% is HOW YOU SAY IT33% is HOW YOU SAY IT

58% is VISUAL CUES58% is VISUAL CUES

7. Embrace Google Apps7. Embrace Google Apps Google Must Rule The WorldGoogle Must Rule The World Android 68% of new devicesAndroid 68% of new devices Open SourceOpen Source Cloud ComputingCloud Computing DRIVE = Docs, Spread, Pres, DRIVE = Docs, Spread, Pres,

Forms, Storage, Collaboration Forms, Storage, Collaboration CommunicationCommunication CreativeCreative

Google

Tools

For

REAL

ESTATE

Pros

Seminar

8. Take Care of YOU8. Take Care of YOU GOMBBS = Nutrient DensityGOMBBS = Nutrient Density GreensGreens OnionsOnions MushroomsMushrooms BeansBeans BerriesBerries SeedsSeeds

9. Stay FRESH9. Stay FRESH Read Inman NewsRead Inman News Read RIS MediaRead RIS Media Read the Wall Street JournalRead the Wall Street Journal Read the New York TimesRead the New York Times Take A VACATIONTake A VACATION MBA Convention & REALTORSMBA Convention & REALTORS

10. Prepare for INFLATION10. Prepare for INFLATION

Unsustainable TrajectoryUnsustainable Trajectory Crushing DebtCrushing Debt Unfathomable ObligationsUnfathomable Obligations US Currency Must InflateUS Currency Must Inflate HARD ASSETSHARD ASSETS will pay off will pay off

The FAIR TaxThe FAIR Tax Keep Your Entire PaycheckKeep Your Entire Paycheck Everyone Pays on New Goods & SvcsEveryone Pays on New Goods & Svcs Embedded Tax = Natl Sales TaxEmbedded Tax = Natl Sales Tax SS & Medicare StabilizedSS & Medicare Stabilized Makes US an Economic MagnetMakes US an Economic Magnet Untaxes the low income: prebateUntaxes the low income: prebate NO MORE IRS or IRS CODENO MORE IRS or IRS CODE Benefits Home OwnershipBenefits Home Ownership

Last Time I CheckedLast Time I Checked ImmigrationImmigration GrowthGrowth

Population: 315mmPopulation: 315mm

CALL TO ACTION!CALL TO ACTION!1.1. Plan NOW for Inflation Plan NOW for Inflation 2.2. Take Care of Your Take Care of Your

BusinessBusiness

3.3. Take Care of YOUTake Care of YOU

4.4. Embrace ChangeEmbrace Change

THANK YOU!THANK YOU!ATLANTA Mortgage Bankers ATLANTA Mortgage Bankers

AssociationAssociation

and theand the

2013 Officers!2013 Officers!

Best WishesBest Wishes

For Continued Success!For Continued Success!