Lena Rivera

Current Address: 400 W Grace St. Richmond, VA 23220 rivealc2@vcu.edu | (276) 806-0996 | Portfolio: https://lenarivera93.wordpress.com

EXPERIENCE: SoftChalk LLC. | Marketing Intern | Richmond, VA Jan 2015 – Present

• Produce infographs and contribute to marketing pieces via graphic design • Create blog posts & articles for the SoftChalk Talk Blog & website through WordPress • Explore trends in the online education community to use for writing pieces

VA Mentoring Partnership | Marketing Communications Intern | Richmond, VA Aug 2014 – Jan 2015

• Optimized current social media strategy & create posts on organization’s social media • Redesigned marketing pieces to help rebrand the organization according to the new logo • Research new public relations opportunities to further brand the organization

Diamonds in the Rough | Marketing Graphics Intern | Richmond, VA Sep 2014 – Dec 2014 • Designed marketing materials meant to capture the attention of students • Supported the graphic designer in designing the logo to brand the organization • Edited and improved the visibility & appeal text and design of current marketing materials

Apex Systems Inc. | Sourcing Specialist Intern | Glen Allen, VA Jun 2014 – Aug 2014

• Built relationships with contract employees to develop business opportunities • Created marketing pieces & contractor perks to attract potential contractor employees • Persuaded and informed job seekers of our service

VCU Public Affairs | Public Affairs Intern | Richmond, VA Jan 2014 – May 2014

• Wrote articles and press releases on news at VCU published on VCU News • Researched other research centers on how they utilize social media outlets • Interviewed VCU faculty and students for published profile features

Upward Bound Patrick Henry Community College | Lecturer & Education Assistant | Martinsville, VA May 2012 – Aug 2012

• Motivated high school students to further their education & taught writing skills • Helped plan and develop a summer program called the Summer Discover Institute • Coordinated and managed events for the students

EXTRACURRICULAR ACTIVITIES

• Public Relations Student Society of America (PRSSA) Aug 2014 – Apr 2015 o Captain of VCU PRSSA 2015 Bateman Competition Team:

§ Delegated teammates to create & implement a campaign for a non-profit § Conducted secondary & primary research through surveys, interviews, etc. § Wrote reports about the effectiveness and results of our campaign

• Ballroom Dance Society EDUCATION: Virginia Commonwealth University, Richmond, VA Expected: May, 2015 Bachelor of Science in Mass Communications | GPA: 3.3 Concentration: Public Relations Minor: Business COMPUTER SKILLS: Adobe: !InDesign !Premiere Pro !Photoshop !Illustrator Microsoft Office: !Word !PowerPoint !Excel