Lena MAX Environmental

About Lena MAX Environmental:

Our mission is to illustrate how and why sustainability is beautiful, and to get that

message to as many people in the world as possible.

Lena MAX Environmental photography specializes in LEED documentary and archi-

tectural photography as well as scientific photo-documentation. Photographer is a

LEED Green Associate, with experience on the Monterey Conference Center LEED

certification project, as well as over 330 hours of classroom training in Green Con-

struction Methods and Materials, Green Plumbing USA, Principles of PV/Solar, Grey

water /Rainwater Catchment, Storm water and Erosion Control, and Building Perfor-

mance Analysis. Completed ASHRAE Level I building analysis reports on three pro-

jects: The PA Building at Hartnell College,, West Marine Support Center, and Glen

Deven Ranch in Big Sur.

This means that when you communicate your needs with regard to your project, they

will be understood and appreciated, as well as integrated with your scheduling, and

the scope of your project.

Photographer has broad real estate experience with both Realtors and the Mortgage

Industry, with knowledge of Green lending practices. We are aware of timelines and

the needs of commercial and residential Realtors, as well as other types of environ-

ment-oriented businesses.

Lena max environmental photography and digital publishing

[email protected] 831-261-0167 ©All rights reserved 2011

Environmental Photography

Architectural Photography

Photojournalism

Environmental Portraiture

Scientific Documentary Photography

Digital Publishing

Photographer/principal is a LEED Green Associate

Lena MAX Environmental Photography and Digital Publishing serves the environmen-

tal and sustainable building communities and works with businesses and/or ad agen-

cies to provide cost-effective image collateral. Some services offered include:

http://lenamaxenvironmental.weebly.com/

Digital publishing

One of the services we so firmly believe in is digital publishing. It’s fun, mobile,

suitable for tablets and iPads, and interactive! A digital publication can be em-

bedded in your website or email, sent as an attachment or link, and can be viral

if utilized in your social marketing campaign.

Most of all, there is no need to print, saving trees and eliminating the use of ink

and the solvents that go with them.



Architectural Photography

Sustainable buildings can and should be beautiful as well as functional. One of the

great challenges facing sustainable building is idea held by the general public that

building green is expensive. A compelling image can cause a person to stop and look

more closely, and that is what Lena MAX Environmental is all about.

We make it easy to access beautiful imagery that tells the story of your achievements

in sustainability.


Environmental Portraiture

This is a portrait taken in your environment, doing what you do. A business image

that reflects who you really are resonates with your customers.



Photojournalism

Capitalize on the priceless value of a good press release. Our industry is relatively

new, and projects should be documented to achieve the before and after effect, and

to let the public know what’s happening in their community.

What better publicity can you give your company than a press release about the

good work you do complete with images for print?


Scientific Documentary Photography

Photography which documents in a scientific manner a given set of criteria.

Encompasses environmental elements like the study of plants, animals and marine

and riparian life, and how our human interaction (i.e., development) affects the ecol-

ogy of a given area. Riparian restoration, soil and water science documentation.

Many elements of LEED require documentation of erosion control practices, and

storm water flow (current and proposed). We work with you to help document your

project.



Archival Prints Available

Many business request photographic prints for their office walls. We offer these on

recycled paper or bamboo, and on environmentally friendly canvas as well as alumi-

num and other substrates. We use a professional lab and quality photographic pro-

cess for this, as well as traditional Gicleé. Soy ink has many advantages in green

publishing, but its archival quality is currently no match for the photographic process

or the archival inks used in Gicleé.

Lena MAX Environmental strives to publish digitally, and we print very little in the

way of marketing materials. Currently, we are attempting to market utilizing only

social media and digital publications. No business cards? Can it be done? We’ll

see! Meanwhile, we are working on alternatives.

Contact us about your projects

Because each project is different, we bid according to the specific work involved,

and the specific use intended for the imagery.

We are looking forward hearing about your projects!


Lena MAX Environmental

Documents

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