Lemonade Alley 10 Session Mentor Training
Transcript of Lemonade Alley 10 Session Mentor Training
Mentor TrainingMentor TrainingSteve Sue, [email protected] | Kimee Balmilero, [email protected]
LemonadeAlley.com | BizGym.org
Lemonade Alley is a contest where teams of K-12
students create recipes, build lemonade stands and sell
lemonade to support the charity of their choice. It’s a
head-to-head contest as well as an entrepreneurial,
financial literacy and philanthropic giving program.
YouTube Video » G-Drive Video »
Lemonade Alley
WORKSHOPSRecipe, booth & sales
mentoring
BIZ CHALLENGEB-plan, taste, booth, pitch & sales judged
KID PHILANTHROPYTeams raise money for
their charity
Components
6 YEARS
120 TEAMS TOTAL
2,000*ATTENDEES / EVENT
*Not including 2015 SF Bay Area event: 400,000+
Results
KIDS SUPPORTING CHARITIES
$57,000 36 RAISED BY KIDS CHARITIES
Boys & Girls Club - RandomKid - Wounded Warrior - Hawaii Humane Society - Make a Wish Foundation - Homelessness Foundation - Institute for Human Services - Hawaii Youth for Christ - Ronald McDonald House - Aloha United Way - Iolani Key Club - Kapiolani Womens & Childrens Hospital - Hawaiian Community Assets -
American Youth Soccer Organization - National Multiple Sclerosis Society - Hawaii Children’s Cancer Foundation - March of Dimes - New Hope Oahu - Hawaii Meals on Wheels - SEEQS Charter School - Ewa
Beach CBDO - New Hope Christian Fellowship Nepal Mission - Music For All - Alternative Structures, Inc. dba Kahumana Farms - St. Louis School - Alzheimer's Association - Easter Seals Hawaii - Waikiki Health Next Step Shelter - Fremont/Newark YMCA - Union City Kids Zone - Boldly Me - Autism Speaks - Union City Boy Scouts
Troop 273 - BizGym Foundation
Results
UPWARD TREND
$3,2432011 2012 2013 2014 2015
$7,579$11,321
Honolulu Lemonade Alley, 2011-15
$19,010
nominal
Results
Local Event Prizes
Lemonade Garnishes Scrip Voting Marbles Prizes SIMPLIFIED CONTEST MODEL:
1 Team All Expenses Paid to LAlley HNLTOP PRIZE PER SCHOOL:
Session 1WHAT IS LEMONADE ALLEY?
● Introduce Yourself
● Explain Lemonade Alley
● Show YouTube Video
● Grand Prize: Free Trip to
HNL Lemonade Alley Event
● Your Regional Event Details
● Charity & 40% Donation
Session 1BUILD TEAMS
● Divide into teams of 5 kids
● Optional adult executive
● Explain 5 positions & skills
● Teams select/vote positions
● Adjust teams if necessary
● Make name tags
● Keep name tags for teams
Session 1SELECT A CHARITY
● Pre-select a charity
● Option for kids to select
● Students write to charity
● Collect & send letters
Session 2BIG IDEA DAY
● Optional creative expert
● Presidents to lead teams
● Create a team name
● Create a slogan
Session 2BIG IDEA DAY
● Optional retail expert
● Provide cardboard & pens
● Marketer leads sign design
● Keep signs for teams
Session 3INVENT A PRODUCT DAY
● Optional chef
● Maker to lead Safety Test
● Passed Test to be on booth
● Form in back of workbook
Session 3INVENT A PRODUCT DAY
● Optional chef
● Provide cups, lemonade &
garnishes
● Maker to lead team
● Create recipe card for
competition day
● Clean copy in back of
workbook
Session 3INVENT A PRODUCT DAY
● Optional chef
● Provide cups, lemonade &
garnishes
● Maker to lead team cup
design
● Clean form in back of
workbook
Session 4CREATE AN UP-SELL PRODUCT
● Optional crafts expert
● Provide craft materials
● President to lead team
● Create Up-Sell Product Card
● Clean copy in back of
workbook
Session 5B-PLAN: DEFINE CUSTOMERS
● Optional business expert
● Provide magazines, scissors
& tape/glue
● President to lead customer
identification
Session 5B-PLAN: SET SALES GOALS
● Optional business expert
● Treasurer to lead goals
calculation
● Sales Goals to be displayed
at event
Session 5B-PLAN: PREPARE ACCOUNTING
● Optional business expert
● Treasurer to set up deposit
tickets
● Deposits made at Event
● Forms at end of workbook
Session 5STORYTREE® B-PLAN
● Optional business expert
● President to lead B-Plan
creation
● StoryTree displayed at Event
● StoryTree at end of
workbook
Session 6MAKE A MENU
● Optional marketing expert
● Marketer to lead Coupon
creation
● Coupons to promote the
Event
Session 6MAKE A MENU
● Optional marketing expert
● All team members to write
deal tweets
● Tweet via parent’s social
media
Session 6MAKE A MENU
● Optional marketing expert
● 81/2” x 11” paper, coloring
pens
● Optional plastic standup
frames
● Server to lead team in
creating Menu
● Collect & hold for Event
Session 7PERFECT YOUR PROCESS
● Optional retail or food
service expert
● 81/2” x 11” paper, coloring
pens
● Server to lead team in
creating signs
● Collect & hold for Event
Session 7PERFECT YOUR PROCESS
● Optional retail or food
service expert
● Server to lead team in
adding signs
Session 7PERFECT YOUR PROCESS
● Optional marketing expert
● All team members to write
product tweets
● Tweet via parent’s social
media
Session 8MAKE YOUR MARKETING
● Optional marketing expert
● Tabloid paper, color pens
● Marketer to lead making ad
poster
● Collect & post a week prior
to Event
Session 8MAKE YOUR MARKETING
● Optional marketing expert
● 8 ½” x 11” paper, pens
● Marketer to lead making
flyers
● Collect & distribute a week
before Event
Session 8MAKE YOUR MARKETING
● Optional marketing expert
● 8 ½” x 11” paper, envelopes,
pens
● All members to write
invitations
● Members to take home and
send
Session 8MAKE YOUR MARKETING
● Optional marketing expert
● All team members to write
charity tweets
● Tweet via parent’s social
media
Session 9CREATE SALES PITCH
● Optional drama or media
expert
● Options: 1-min Pitch or
Slogan/Chant
● President to lead script
writing
● Teams practice & perform
Session 9CREATE SALES PITCH
● Optional drama or media
expert
● President to lead talk points
writing
● Members practice and
perform
● phones/pads to record/play
interviews
Session 10TEST, TWEAK & TWEET
● Review checklist & stand
requirements
● Explain how Event will work
● Members perfect all parts of
business
Session 10TEST, TWEAK & TWEET
● All team members to write
Event invitation tweets
● Tweet via parent’s social
media
Session 10TEST, TWEAK & TWEET
● Review Event Day Schedule
● Set up details &
requirements
● Note how judging for prizes
works
● Note prizes offered
● Charity & % to be donated
● Pep Talk: Profit to SHARE!
Top Prize
Lemonade Garnishes Scrip Voting Marbles Prizes SIMPLIFIED CONTEST MODEL:
All Expenses Paid Trip to HNL!1 TEAM TO REPRESENT AT HNL LEMONADE ALLEY APRIL, 2017
HNL LALLEY 2017
Lemonade Garnishes Scrip Voting Marbles Prizes SIMPLIFIED CONTEST MODEL:
LEMONADE FOOD CRAFTS GAMESEXPANDED KID-BIZ CATEGORIES AT HNL LEMONADE ALLEY 2017
Steve Sue, [email protected] | Kimee Balmilero, [email protected] | BizGym.org
Huge Mahalo!Now, Let’s “Profit to SHARE!”
Huge Mahalo!Now, Let’s “Profit to SHARE!”