Leiki Focus Overvie · Example: User reads an article on the Iltasanomat Living –section pages...
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Leiki Focus Overview Creating the User Centric Web
Transcript of Leiki Focus Overvie · Example: User reads an article on the Iltasanomat Living –section pages...
Leiki Focus Overview Creating the User Centric Web
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From Search to Discovery. From Brands to Relevancy. www.leiki.com
It’s automatic discovery of the most relevant content without searching for it!
It’s personal It’s effortless and fun What’s unique about it? Unforeseen detail and accuracy Truly individual personalization Discover new content anywhere
without ever having visited the site the content is on
What is Leiki?
Screenshots are translated from Finnish to English. Relevant articles and products are automatically recommended on Kesko Group’s customer magazine Pirkka.fi.
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From Search to Discovery. From Brands to Relevancy. www.leiki.com
Contextual content
recommendations
Automatically discovers similar
content pieces
Behavioural content
recommendations
Creates a personal content selection
Theme portal
Large automatically created portal
Leiki Focus: Revenue streams
More revenue from increased traffic Improved customer loyalty as each page has more interesting content Drives traffic to high-CPM sites by linking similar products
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From Search to Discovery. From Brands to Relevancy. www.leiki.com
Contextual product recommendations Case: Iltasanomat & NetAnttila.com
Leiki Focus automatically links ads and products to relevant articles on media sites. Example: User reads an article on the Iltasanomat Living –section pages regarding design lamps. Leiki Focus automatically selects most relevant products for the banner ad. This way the users can directly buy the relevant products without ever having visited the web shop.
Anttila is a large Finnish retailer in durable goods, part of the Kesko Group.
Iltasanomat is the 2nd biggest digital newspaper in Finland, with 62 million page views / week.
Screenshots are translated from Finnish to English.
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From Search to Discovery. From Brands to Relevancy. www.leiki.com
Contextual content
recommendations
Automatically discovers similar
content pieces
Behavioural content
recommendations
Creates a personal content selection
Theme portal
Large automatically created portal
Leiki Focus: Revenue streams
More revenue from increased traffic Highly compelling and loyalty-building with improving personalization Benefit from the most accurate and detailed user interest profiles
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From Search to Discovery. From Brands to Relevancy. www.leiki.com
In the digital edition of Helsingin Sanomat, the largest newspaper in the Nordics, articles are recommended based on automatic personal interest analysis by Leiki Focus.
Personal interests are automatically analysed in real time from each click.
Frontpage personalization Case: Sanoma, Helsingin Sanomat
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From Search to Discovery. From Brands to Relevancy. www.leiki.com
Frontpage personalization Case: Large retailer Kesko
Kesko is leading multi-sector retailer in Northern Europe, operating in the food, building, car and machinery trades. Turnover 9 B€.
Kesko uses Leiki Focus extensively across sites for contextual and personal recommendations of both products and editorial content.
User reads an article on mushroom hunting on customer magazine Pirkka.fi. This updates the personal interest profile.
On the first visit to department store site Anttila.fi, the frontpage recommends products matching the user profile, such as a GPS navigator.
Screenshots are translated from Finnish to English.
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From Search to Discovery. From Brands to Relevancy. www.leiki.com
Contextual content
recommendations
Automatically discovers similar
content pieces
Behavioural content
recommendations
Creates a personal content selection
Theme portal
Large automatically created portal
Leiki Focus: Revenue streams
More revenue from increased traffic Automatically collects all content on each of the user’s niche interests Create new media space at low cost Increased traffic from search engines
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From Search to Discovery. From Brands to Relevancy. www.leiki.com
Theme portal Case: MTV3
Theme page index
Individual theme page on one topic: summer houses
MTV3 is the most watched TV channel in Finland and part of Bonnier, the biggest media group in Scandinavia. MTV3 is using Leiki Focus for an automatic creation and updating of their theme portal, covering 55k pages and topics.
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From Search to Discovery. From Brands to Relevancy. www.leiki.com
Contextual content
recommendations
Automatically discovers similar
content pieces
Behavioural content
recommendations
Creates a personal content selection
Theme portal
Large automatically created portal
Leiki Focus: Benefits
What are the tangible benefits to our customers? → See next page
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From Search to Discovery. From Brands to Relevancy. www.leiki.com
Leiki Focus: Benefits 1. More traffic and revenue Direct: Users stay on your site(s) instead of going to a
search engine. Indirect: Users discover new areas with personally
relevant content. External traffic: Topic specific pages increase search
engine visibility.
2. More loyalty Automatic content discovery leads to a more pleasant experience with personal recommendations continuously improving.
3. New revenue sources The valuable user profile database can be integrated with CRM systems for consumer interest analysis and marketing.
Personal recommendations on http://www.hs.fi/digilehti/ Screenshots are translated from Finnish to English.
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From Search to Discovery. From Brands to Relevancy. www.leiki.com
Contextual content
recommendations
Automatically discovers similar
content pieces
Behavioural content
recommendations
Creates a personal content selection
Theme portal
Large automatically created portal
Leiki Focus: References
Who are our satisfied customers? → See next pages
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From Search to Discovery. From Brands to Relevancy. www.leiki.com
Leiki Focus: Finnish media loves it! Leiki Focus used on all Top 5 Finnish media sites:
www.iltalehti.fi www.iltasanomat.fi www.mtv3.fi www.yle.fi www.hs.fi
92 million page views/week
62 million page views/week
48 million page views/week
35 million page views/week
27 million page views/week
Nr 1 Nr 2 Nr 3 Nr 4 Nr 5
Screenshots are translated from Finnish to English.
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From Search to Discovery. From Brands to Relevancy. www.leiki.com
Leiki Focus: UK media loves it too! The Independent's Digital managing director Zach Leonard said the site has had several “record days” in November - partly down to the redesign using a lot more contextual and behavioral targeting, provided by Leiki. http://www.thedrum.co.uk/news/2011/12/01/independent-predicting-record-figures-november-website-relaunch
The Independent Financial Times mobile application Daily Mirror
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From Search to Discovery. From Brands to Relevancy. www.leiki.com
Vision Make content discovery effortless and fun.
Mission Grow revenues by driving the most valuable content to the right users. Augment content owners’ strategic vision with our technological edge.
Company Profitable with revenue growth since 2005. Provides a software as a service solution for automatic content discovery.
Customers Major publishers, retailers and public sector organizations.
Product Leiki Focus has the most accurate real-time analysis of content and user interests.
Uniquely able to personally recommend content such as products to people who have never visited the site the content is on.
Based on a semantic software engine with an ontology of 100k+ interconnected topics – continuously developed since 2000.
Offices Helsinki and London.
Employees 16+, actively recruiting.
Summary of Leiki
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From Search to Discovery. From Brands to Relevancy.
www.leiki.com Confidential
Customers Awards
Customers & Awards
Winner of 'Most Innovative Technology'
Media Innovation of the Year Award
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From Search to Discovery. From Brands to Relevancy.
www.leiki.com Confidential
Contact us
Leiki Helsinki Jari Kokkonen, VP Bus. Dev. +358 50 4322356 [email protected] Petrus Pennanen, CEO +358 40 5020355 [email protected]
Leiki London Simon Broadhurst, Bus. Dev. +44 7584 344344 [email protected] Mark Bembridge, Leiki UK MD +44 7789 996927 [email protected]
