Leigh winterbottom portfolio
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Transcript of Leigh winterbottom portfolio
Created Efficiency Content for Client Utility Websites
Launched Email Engagement Campaign Average Open Rate: 30% Average Click Rate: 15.5%
Led social marketing campaign starring Jesse “Fewer” Watts
Multi-platform media campaign to promote the sale of efficient lighting
– TV
– Web
– Point-of-Purchase
Results:
– Sales goals exceeded by 25%
In “The Ballad of Jesse Watts” 30 second TV spot: www.newbulbintown.com/meetJesseWatts
“Fistful of Dollars” 30 second TV spot: www.newbulbintown.com/meetJesseWatts
“I Am Spent” 30 second TV spot: www.newbulbintown.com/meetJesseWatts/
Created an informative and interactive microsite
www.newbulbintown.com voted Adobe Site of the Day - 2/4/08
and memorable print ads
Launched dynamic social media campaign
Secured Ben & Jerry for New England Cable News (NECN) PSA
Delivered Direct Mail Campaigns Average Response Rate 2.2%
Led successful PR campaigns
Collaborated with US EPA on ENERGY STAR® PSA
Featured in
Entertainment Weekly
Dwell
O – Oprah Magazine
Better Homes &
Gardens
Featured on HGTV’s “My House is Worth What?”
Premiered September 30, 2008
to 98 million homes
Updated and improved stagnant websites
BEFORE
AFTER
Updated and improved stagnant websites
BEFORE AFTER
Launched accessible energy advice columns and e-newsletters
Imagined a company mascot named “Wattson”
Performance Assessments
“Leigh hires talented, self-motivated people and provides excellent, on-going support to bring out our best on a daily basis.” – Direct Report
“Leigh responds very positively to new ideas and is ready to accept
and/or tweak them or to provide insights about current conditions that make an idea unfeasible. Leigh is also very respectful and upbeat in the language she uses. Lastly, she provides all the support that a viable innovation requires, whether it be brainstorming, advocacy, prioritizing or resources. This not only has resulted in great new approaches but also in increased efficiency, staff growth and job satisfaction.” – Direct Report
“Leigh is the best supervisor I’ve ever had.” – 2 Direct Reports
