Leigh winterbottom portfolio
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Transcript of Leigh winterbottom portfolio
Led social marketing campaign starring Jesse “Fewer” Watts
Multi-platform media campaign to promote the sale of efficient lighting
– TV
– Web
– Point-of-Purchase
Results:
– Sales goals exceeded by 25%
Created an informative and interactive microsite
www.newbulbintown.com voted Adobe Site of the Day - 2/4/08
Collaborated with US EPA on ENERGY STAR® PSA
Featured in
Entertainment Weekly
Dwell
O – Oprah Magazine
Better Homes &
Gardens
Performance Assessments
“Leigh hires talented, self-motivated people and provides excellent, on-going support to bring out our best on a daily basis.” – Direct Report
“Leigh responds very positively to new ideas and is ready to accept
and/or tweak them or to provide insights about current conditions that make an idea unfeasible. Leigh is also very respectful and upbeat in the language she uses. Lastly, she provides all the support that a viable innovation requires, whether it be brainstorming, advocacy, prioritizing or resources. This not only has resulted in great new approaches but also in increased efficiency, staff growth and job satisfaction.” – Direct Report
“Leigh is the best supervisor I’ve ever had.” – 2 Direct Reports