1. Tapping Into Talent Online Transforming Deluxes Talent Acquisition StrategyTwitter - @Deluxejobs

2. Perception Why Deluxe? 3. A New Normal PioneerDeluxes recession began more than a decade agoDo you think theyFew businesses have as much of aunderstand no one dank buggy-whip aroma writes checks anymore?9/21/09Last 2 years12/30/09 were trulyIn 2010, Deluxe will go from Rodney the GreatDangerfield to Bob HopeDepression Beth Lilly,12/31/09 for us CHANGE OR DIE Pioneer a new normal or cease to exist Why Deluxe? 4. The New Deluxe Why Deluxe? 5. Shifting Talent NeedsDeluxe Five Most-Hired Positions in 20051. Press Operators2. Pre-press Associates3. Account Sales Reps4. Customer Service/Sales Associates5. Bindery Work Why Deluxe? 6. Shifting Talent Needs Deluxes Most in-Demand Positions in 2010Search Marketing ManagerE-marketing Delivery SpecialistTechnology Solutions Analyst Marketing Database AnalystDirector of Analytics and Insight Interactive Designer Virtual Desktop Technology EngineerProduct ManagerEcommerce DirectorManager Technology Solutions and Support Experience StrategistWhy Deluxe? 7. 2008 Employment Branding Created 2009 Roll Out New Employment Brand Secure Recruitment Marketing Platform Research/Learn about Talent Communities Identify need for Talent Community Mngr Hire Talent Community Manager 2010 Build Employment Marketing Infrastructure The Journey 8. DumbInternet Mobile TerminalsTechnology Transformation 9. You are hiring for digital roles 10. Recruiting Transformation 11. Using Social Media for Employment 12. Our Recruiting TransformationIdeaInnovative StrategyExecuteTalent Community Manager 13. Deluxe Talent Community 14. Change in the type of talent needed at Deluxe Shift to market-driven economy Generational shift (Millennial and Gen C) Rapid pace of innovation Employer brand management in the digital age Gain credibility with the talent we are trying to attractWhy Transform our Recruiting Model? 15. Become a recruiting organization Source and hire the best candidates (high quality) Enhance the candidate experience Promote the culture change at Deluxe Lower time to fill and cut job board spend Increase employee retention/engagement Help drive brand awarenessSetting Goals 16. The power to define and control a brand is shifting from corporations and institutions to individuals and communitiesTalent Can Differentiate Your Brand 17. TURN CANDIDATES INTO CUSTOMERS AwarenessConsideration ConversionNew HireNet PromotersTrainingReferralsAmbassadors Culture KeepersTURN EMPLOYEES INTO EVANGELISTSTalent Management Effectiveness Grid 18. Rapidly putting Deluxe in the lead! 19. Online Footprint 20. Our Talent Community grew from 3,500 members to134,000 in just one year Half of our positions each month from October 2010-January 2011 were filled with candidates from theTalent Community 13% of our community members wait 30 days ormore before applying for a positionResults 21. 94.8% satisfaction with application, interview and hiring processFacebookLinkedInYouTubeTwitter Blog11% average5% average 32% average 12% average2,410 visitsincrease in fansincrease in increase in viewsincrease in (Sept Dec)per month (Sept - followers per per monthfollowers perDec)month (Sept - Dec) month 881 visits in(Sept - Dec) (Sept - Dec)November1,900 page 1,500 total videoviews in1,410 page views in 445 totalNovemberviews inNovember followersNovember415 total fans1,765 totalfollowers Results 22. It [Deluxe Talent Community] gave me a sense for the personality of the organization; showed me thecompany is committed to doing business in todayssocially enabled environment (particularly importantto me given what I do); and provided enough detailsabout the particular position and its context to allow me to pursue it with confidence. Great job.Erika, Talent Community Member 23. Demand a Seat @ the Table 24. Digital Marketing Specialist Profile Management Audience Building Sentiment/reputation Management Content Creation Marketing/Promotion Video@deluxeintern