Lego Case Analysis
-
Upload
shinichiroshin-yamamoto -
Category
Technology
-
view
47 -
download
2
Transcript of Lego Case Analysis
![Page 1: Lego Case Analysis](https://reader035.fdocuments.in/reader035/viewer/2022062221/55cfbba5bb61eb95588b4713/html5/thumbnails/1.jpg)
Lego and Open InnovationJennifer Ko, Jenny Quach, David Tamayo
Shinichiro Yamamoto
![Page 2: Lego Case Analysis](https://reader035.fdocuments.in/reader035/viewer/2022062221/55cfbba5bb61eb95588b4713/html5/thumbnails/2.jpg)
• Main Takeaways• Open Innovation• Key Successful Factors• User Innovation
• Lego• Idea Scout and Idea Connector• Open Innovation Examples• Conclusion
Outline
![Page 3: Lego Case Analysis](https://reader035.fdocuments.in/reader035/viewer/2022062221/55cfbba5bb61eb95588b4713/html5/thumbnails/3.jpg)
• Identify customer needs, wants, demand• Enhance product quality and variety • Cultivate community, loyalty, and engagement
Open Innovation
![Page 4: Lego Case Analysis](https://reader035.fdocuments.in/reader035/viewer/2022062221/55cfbba5bb61eb95588b4713/html5/thumbnails/4.jpg)
• Rules and expectation management• Collaboration and dialogue• Win-win situation• Role of company and participants • Organization and company culture
Key Successful Factors
![Page 5: Lego Case Analysis](https://reader035.fdocuments.in/reader035/viewer/2022062221/55cfbba5bb61eb95588b4713/html5/thumbnails/5.jpg)
User InnovationU
ser R
elati
onsh
ip
Time
Mass Marketing
Community Marketing
User Innovation
![Page 6: Lego Case Analysis](https://reader035.fdocuments.in/reader035/viewer/2022062221/55cfbba5bb61eb95588b4713/html5/thumbnails/6.jpg)
![Page 7: Lego Case Analysis](https://reader035.fdocuments.in/reader035/viewer/2022062221/55cfbba5bb61eb95588b4713/html5/thumbnails/7.jpg)
Diversification
![Page 8: Lego Case Analysis](https://reader035.fdocuments.in/reader035/viewer/2022062221/55cfbba5bb61eb95588b4713/html5/thumbnails/8.jpg)
Open Innovation
![Page 9: Lego Case Analysis](https://reader035.fdocuments.in/reader035/viewer/2022062221/55cfbba5bb61eb95588b4713/html5/thumbnails/9.jpg)
![Page 10: Lego Case Analysis](https://reader035.fdocuments.in/reader035/viewer/2022062221/55cfbba5bb61eb95588b4713/html5/thumbnails/10.jpg)
Lego and InnovationU
ser R
elati
onsh
ip
Time
Mass Marketing
Community Marketing
User Innovation
![Page 11: Lego Case Analysis](https://reader035.fdocuments.in/reader035/viewer/2022062221/55cfbba5bb61eb95588b4713/html5/thumbnails/11.jpg)
Idea Scout and Idea Connector
![Page 12: Lego Case Analysis](https://reader035.fdocuments.in/reader035/viewer/2022062221/55cfbba5bb61eb95588b4713/html5/thumbnails/12.jpg)
Interaction
Optimize the Innovation Process
Ideation Idea Selection
Idea Diffusion
Idea Scouts Idea
Connectors
![Page 13: Lego Case Analysis](https://reader035.fdocuments.in/reader035/viewer/2022062221/55cfbba5bb61eb95588b4713/html5/thumbnails/13.jpg)
Open Innovation
Purpose of Product Role of Participant Type of Reward
Need Professional Extrinsic
InnoCentive
Dell
Lego
Starbucks
Want Fan Intrinsic
![Page 14: Lego Case Analysis](https://reader035.fdocuments.in/reader035/viewer/2022062221/55cfbba5bb61eb95588b4713/html5/thumbnails/14.jpg)
![Page 15: Lego Case Analysis](https://reader035.fdocuments.in/reader035/viewer/2022062221/55cfbba5bb61eb95588b4713/html5/thumbnails/15.jpg)
![Page 16: Lego Case Analysis](https://reader035.fdocuments.in/reader035/viewer/2022062221/55cfbba5bb61eb95588b4713/html5/thumbnails/16.jpg)
Recap
• Open innovation is important because it– Identifies customer demands– Enhances product offerings– Creates a loyal and engaged customer base
• Open innovation is successful when it– Is clear about its rules and expectations– Collaborates with a variety of communities– Ensures a win-win strategy
![Page 17: Lego Case Analysis](https://reader035.fdocuments.in/reader035/viewer/2022062221/55cfbba5bb61eb95588b4713/html5/thumbnails/17.jpg)
Thank You!
Questions