The last legions: The “barbarization” of military identity ...
Legions of Loyalty
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Transcript of Legions of Loyalty
CREATED BY aaron shields DESIGNED BY melissa thornton
© 2 0 0 9 T h e C u l t B r a n d i n g C o m p a n y
w w w . c u l t b r a n d i n g . c o m
1096 - After seeing the persecution of Christians in Jerusalem, Peter the Hermit travels to meet Pope Urban ll.
1966 - Gene Roddenberry transports American viewers to new worlds and new civilizations with the debut of Star Trek.
Star Trek inspires fans around the world to dress up as Klingons, Vulcans, Romulans, and Humans, and come together and support the ideals of the Star Trek Brand.
Benign movements also have intense devotion, but they are harmless and helpful to the members’ well being.
Those who would transform a nation or the world cannot do so by breeding and captaining discontent...or by coercing people into a new way of life. “
”— Eric Hoffer, The True Believer
They must know how to kindle an extravagant hope.
Apple plays to the needs of beauty and self-actualization.
Maslow’s Hierarchy of Human Needs
Transcendence
Self-Actualization
Aesthetic Needs
Cognitive Needs
Esteem Needs
Belongingness and Love Needs
Safety Needs
Biological and Physiological Needs
your best customers—Discover how your brand fulfills this need for
2
Your Brand Lovers—in a way no other brand does.
Apple’s creative tools allow people to express their artistic spirits. Apple’s sleek design complements the users’ own beautiful expressions.
Provide people the tools to form their 4
own groups and inspire othersto see the unique benefits of your brand.
Apple Genius Bars help people solve their technical problems so they can focus on expressing themselves creatively.
more creative and creating a beautiful world.
Apple offers its legion of loyal fans the hope of being
for more on building your
own mass movement:
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from the creative minds @ www.cultbranding.com