LEDUC TO CAMROSEJUNE 10 & 11, 2017

WELCOME

ABOUT JOHNSON MS BIKE

The Johnson MS Bike is the largest cycling series in North America and a signature fundraising event at the MS Society of Canada. Since 1989, cyclists of all ages and fitness levels fundraise and cycle together to end Canada’s disease. In 2016, the Johnson MS Bike - Leduc to Camrose raised over $2 million dollars to help fund ground-breaking research aimed at providing a better future for Canadians living with MS.

Whether you are cycling to support a loved one, or simply ride for a personal fitness challenge, you’ll be sure to enjoy the feel-good ride while helping to end MS!

CONTENTS

Pre-Tour InformationAbout MS .................................................................................. page 2Fundraising - Need To Know ............................................... page 3Fundraising - Rewards ........................................................... page 4Fundraising - Tips & Tricks .................................................... page 5Recruitment ............................................................................. page 6Training Rides ........................................................................... page 7Get Togethers .......................................................................... page 8Package Pick Up ..................................................................... page 9 Packing .................................................................................... page 10

Tour Weekend InformationTour Rules ............................................................................... page 11Route Map .............................................................................. page 12Route Support ....................................................................... page 13Saturday Start Line - RBA Map & Schedule ................... page 14Saturday Finish Line - Accommodations ........................ page 15Saturday Finish Line - CRE Map ........................................ page 16Saturday Finish Line - Schedule ........................................ page 17Saturday Finish Line - Activities ............................... page 18 & 19Sunday Finish Line - RBA Map & Schedule .................. page 20Sponsor - Sentinel ................................................................ page 21Sponsor - Johnson Insurance .......................................... page 22

Post-Tour InformationAfter-Event - Need To Know ............................................ page 23Johnson MS Mountain Bike .............................................. page 24Sponsors - Tour Sponsors ................................................. page 25

STAFF CONTACT INFORMATION

Manager, Johnson MS Bike - Abbey Elzen-Koehliabbey.elzen@mssociety

Senior Coordinator, Johnson MS Bike - Nicole Gasiornicole.gasior@mssociety.ca

Coordinator, Events - Patricia Slipppatricia.slipp@mssociety.ca

Senior Coordinators, Corporate & Community Development -Emily Frey & Tyler Russell emily.frey@mssociety.ca & tyler.russell@mssociety.ca

Manager, Volunteer Resources - Liz Laurenceliz.laurence@mssociety.ca

Coordinator, Volunteer Resources - Jody Deckertjody.deckert@mssociety.ca

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ABOUT MS

Canada has the highest rate of multiple sclerosis in the world.

100,000 Canadians live with MS.

MS is the most common neurological disease affecting young adults in Canada.

World-leading MS research is being produced by MS experts across the country.

Multiple sclerosis is a disease that affects not only individuals, but also families who come together to manage the realities of MS.

OUR MISSION: To be a leader in finding a cure for multiple sclerosis and enabling people affected by MS to enhance their quality of life.

Every year, Canadians come together in so many ways to fight MS. We are so grateful to all of you who work tirelessly to raise money to fund research that leads to better quality of life for people living with MS. Whether you are a caregiver, donor, sponsor, volunteer, person affected by MS – thank you, so much, for fighting with us for a world free of MS!

This past year marked many exciting developments in MS research. With each breakthrough bringing us one step closer to understanding the underlying causes of MS, we can find new ways to improve the quality of life for people affected by MS. Through our funding programs we continue to display strong leadership in the fight to end MS by supporting innovative fundamental and clinical research in progressive MS, myelin repair and protection against nerve damage, symptom management and improving well-being and quality of life.

Our Impact Report explains in detail research objectives and goals that have been addressed through studies funded by the MS Society of Canada – because of you! Check out your impact here: http://bit.ly/29qvX0j

To follow our progress and get the inside story on MS research, visit DrKarenLee.ca or follow @Dr_KarenLee on Twitter

& YOUR IMPACT

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FUNDRAISING

The Johnson MS Bike - Leduc to Camrose is an annual fundraiser which supports ground-breaking multiple sclerosis research and a host of programs and services for people affected by MS.

By registering for the 2017 tour and raising funds, you are making a profound difference in the lives of more than 14,000 Albertans living with MS.

On a consolidated basis in Alberta and Northwest Territories (Division office and all its Chapters), in 2017 the MS Society expects to raise 7.5 million in gross proceeds at a direct cost of 31%.

HOW TO TURN IN PLEDGE MONEY

1) After filling out your pledge sheets and collecting cash and cheques, visit us at our office. You can visit us any time prior to the tour or during package pick-up week.

Cheques can be made out to MS Bike. Please do not mail cash.

150, 9405 50 Street Edmonton, Alberta, T6B 2T4 *please use East Entrance off 49th Street NW

2) You can also bring in your donation the Saturday morning of the tour at our start line location - Ritchie Bros. Auctioneers.

1500 Sparrow Drive Nisku, Alberta, T9E 8H6

3) Online. We encourage cyclists to have their donors give online as it is the quickest way to have your fundraising dollars accounted for. Donating online also provides donors with instant tax receipts sent out to them electronically.

NEED TO KNOW

PARTICIPATION REQUIREMENTS

b The registration fee is non-refundable and does not apply to the minimum fundraising requirement.

b This is a fundraising event and every cyclist must raise the $300 fundraising minimum to participate.

b There are no additional costs for food or road support during the tour weekend. *Bring your own food as we cannot guarantee accommodating all allergies.

b All cyclists MUST wear a non-expired regulation bicyle helmet.

b Please have a proper safety check and bike fit done prior to the tour. This will ensure you have a smooth ride!

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$30 000

$20 000

$15 000

$12 500

$10 000

$7500

$5000

$3500

$2000

$1000

$300

Invitation for participant to attend the Tour of Champions OR $2500 Gift Card

Invitation for participant to attend the Tour of Champions OR $1500 Gift Card

Invitation for participant to attend the Tour of Champions OR $1000 Gift Card

Invitation for participant to attend the Tour of Champions OR $900 Gift Card

$750 Gift Card

$550 Gift Card

$400 Gift Card

$250 Gift Card

$2000 Club Sugoi Cycling Shorts

$1000 Club Sugoi Cycling Jersey

Johnson MS Bike T-Shirt (Pre-shrunk. 100% cotton)

REWARDSFUNDRAISING

Become a member of the Mission First Club. Join a special group of people who put the mission of finding a cure for MS first. Donate your gift cards back to the MS Society and receive a tax receipt equal to the value of your gift cards. When you donate your gift card, the MS Society can dedicate more funds towards research and to providing vital supports and services to those affected by MS.

PLEASE NOTE: Rewards and gift cards are not automatically allocated and are not cumulative (with the exception of the 1000 & 2000 Club items). They are based on individual and not team totals.

You can make your gift card choice by contacting Nicole at nicole.gasior@mssociety.ca or 780.440.8762, when turning in pledges during Package Pick Up Week or during registration the morning of Day 1 of the tour.

All apparel items come in men’s sizes.

Choose from a Rona, Chapters or United Cycle gift card for your 2017 fundraising efforts!

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b Start Early: Once you register, start your fundraising. The sooner you start asking, the more money you will raise, so start asking today!

b Set A Goal: When people see that you have set a goal they will want to help you achieve it. By setting a higher goal, donors will be more likely to give you larger pledges, helping you reach your fundraising goal easier.

b Pledge Yourself First: Make the first donation yours. It’s an easy way to show your passion for the cause and inspire family, friends, and colleagues to also make a generous donation.

b Ask Your Top Donors First: This will help set the standard of donations you receive. Consider timing when asking (i.e. ask for a donation on, or shortly after, pay day)

b Then Ask Everyone: Don’t be shy! Now that you’ve contacted your top donors, ask everyone. This is the number one tip given by our top fundraisers - and when we say everyone we mean everyone! Be prepared to tell donors about MS and how their donations are put to good use.

b Spread The Word: Let people know you are fundraising for the tour. Create a team poster or change the signature of your emails to mention your involvement.

b Social Media: Post a link to your personal fundraising page on Facebook, Twitter, Instagram etc. and ask your friends and family to donate.

b Get Creative: Whether it’s a silent auction, wine survivor, bonspiel, raffle basket, 50/50 draw or an MS pasta dinner - a creative fundraiser can be a great way to raise a lot of money quickly.

Contact Tyler Russell at tyler.russell@mssociety.ca with any related questions.

b Join Or Form A Team: Need to stay motivated? Join our rookie team, Team United Cycle, or form your own team with co-workers, family and friends. There is power and fun in numbers.

b Make Your Charitable Donations Work Harder: For donations greater than $200 in a calendar year, Albertans receive a 50% charitable tax credit (one of the highest in Canada). New donors can also take advantage of the federal government’s First Time Donor’s Super Credit

b Thank Your Donors: Make sure to follow up and thank those who have helped you reach your fundraising goal. Send them a post-event update about your ride!

CUSTOMIZE YOUR PERSONAL FUNDRAISING PAGE

Login to your account at www.msbike.ca to create and update your personal information.

Make your page compelling by writing a personal message. Let sponsors know why you have chosen to ride, and that the Johnson MS Bike deserves their support!

Be sure to upload a great photo of you, your team, or who inspires you to ride!

From your participant centre you can send an email to your friends, family and donors.

If you require assistance with your online fundraising page or require access to your login ID and password, please contact:

Nicole at nicole.gasior@mssociety.ca, or by phone at 780-440-8762.

FUNDRAISING TIPS & TRICKS

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RECRUITMENT

CYCLING WITH A TEAM IS THE BEST WAY TO...

b Have more fun - It’s always more fun with family, friends and co-workers by your side!

b Strengthen your impact - Fundraising is easier with the support of your team! It’s proven that your fundraising increases when you are part of a team.

b Show your spirit - Order custom Jersey Lab team jerseys with your own colours and logos! (Contact nicole.gasior@mssociety.ca for more info) *$10 from each jersey is donated back to the MS Society!

b Increase your corporate visibility - It’s a great way to gain exposure for your company as well as grow camaraderie amongst your colleagues.

b Stay motivated - Keep your motivation and fundraising on track.

b Be a part of Rider’s Village on event day - earn your spot or bring a tent for you and your team to gather and relax. Contact Tyler at tyler.russell@mssociety.ca to book your team area today!

PARTICIPATE AS A TEAM

RECRUITMENT CHALLENGE Grow your team by recruiting 3 new members!

What if each member of your team inspired three more to join the cause? Growing your bike team is easier than you think! Invite your friends, family or your co-workers. Tell them you are riding to raise funds to end MS. Spread the word, the more the merrier!

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TRAINING RIDES

TRAINING FOR THE TOUR:

The key to a successful ride lies in consistent training and preparation. Here are five steps to get in gear for the 2017 Johnson MS Bike.

b Get Tuned and Fitted: Stop in at your local bike shop and let the experts verify that your bike is road savvy. We strongly recommend that you have your bike checked before the weekend of the tour.

b Start Training 8 Weeks Before the Tour: Spring in Alberta has unpredictable weather, so why not continue training by joining an indoor spin class?

b Start with Short Rides: The purpose of your rides is to build up cardio-vascular fitness - so don’t push it too hard! Take a week to build up your 30km distance goal.

b Double Up Your KM’s: Conquered the 30km a week goal? Why not strive for 50 or 60km in a week then? Remember to maintain your pace while always remembering “slow and steady wins the race.” The purpose here is to gain distance and confidence.

b Hill Training: The key to mastering hills and intervals is to start with a moderate inclined ride without challenging yourself. After the uphill pedal, recover on a smooth downhill, and repeat again. This power and stamina build will help you conquer any hills during the tour.

Tip: Try to ride consistently five days a week, doing your longest ride on Saturday.

OFFICIAL TRAININGRIDE SPONSOR

Join us every Saturday leading up to the tour to get ready for the ride. Training rides meet at Shift Happens in Devon and depart around 9 am.

RSVP to stewarth2@gmail.com for weekly updates and ride information, and/or visit www.msbike.ca.

TRAINING RIDE SCHEDULE

Saturday, April 1st - Kick Off Ride!Saturday, April 8thSaturday, April 15thSaturday, April 22ndSaturday, April 29th

Saturday, May 6thSaturday, May 13th*No ride on Saturday, May 20thSaturday, May 27th

Saturday, June 3rd

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GET TOGETHERS UNITED CYCLE SHOP NIGHT& PUB NIGHT

YOU’RE INVITED TO OUR EXCLUSIVE SHOP NIGHTS AT UNITED CYCLE

Join us from 6:30-8:00 pm on Tuesday May 30th and enjoy having the entire store to yourself!

Take advantage of this exclusive sale and shop all bikes, bike parts and activewear, plus other VIP sale offers!

Stock up on items you need for the tour, bring in your bike for a tune-up, fill up on delicious snacks, and socialize with MS Society and United Cycle staff!

STOP IN FOR A PINT!

Join us at the ONLY pub night for the 2017 Leduc to Camrose fundraising season at Hudsons Downtown on Thursday April 13th at 5:30 pm!

It’s a long weekend so come and enjoy a beverage on us (and free underground parking!)

RSVP to Emily at emily.frey@mssociety.ca!

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PACKAGE PICK UP

MS SOCIETY OFFICE CYCLIST PACKAGE PICK UP(150, 9405 50 Street, Edmonton - use East entrance off 49th street NW)

WHEN: Monday, June 5 - Friday June 9

TIME: Mon - Tues 9am to 6pm | Wed - Thurs 9am to 8pm | Friday 9am to 6pm

CAMROSE REGIONAL EXHIBITION GROUNDS CYCLIST PACKAGE PICK UP(4250 Exhibition Drive, Camrose)

If you would like to pick up your package in Camrose, you must let us know. Please contact Nicole at 780.463.1190 or at nicole.gasior@mssociety.ca to ensure that your name is on the pick up list.

WHEN: Friday June 9

TIME: 11am to 1pm

IN YOUR PACKAGE

The following items are in your participant package and are key in ensuring a safe, smooth and enjoyable weekend experience.

b Helmet Tagb Bib Number (4 pins included)b Event Wristband (You will receive 3 total - 1 for your wrist and 2 for your luggage) b Bike Tagb Crossbar Tag (Twist Ties Included)b Bike Chipb Event T-Shirtb Complimentary Water Bottleb Event Jersey ($1000+ raised) & Shorts ($2000+ raised)

Be sure to grab a 1-pager from our volunteers covering our PARKING PROCEDURES and NEW ROUTE

Cyclists are required to pick up their cyclist packages before the Saturday morning of the tour. Please contact Trish at patricia.slipp@mssociety.ca if you are unable to pick up your package before the ride. Cyclist packages will only be distributed to cyclists who have raised the minimum pledge of $300. You may also pick up packages for your teammates provided they have raised the minimum pledge amount.

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PACKING WHAT YOU NEED TO BRING

MUST HAVESb Helmetb Rider numbers and wristbandb Padded bike shorts and jerseyb Cycling glassesb Driver’s licenseb Cash for food trucks and beer gardensb Water bottle and/or hydration packb Spare tube and small pumpb Multitoolb Tire Levers

WARM WEATHER

b Sunglasses, suncreen and lip balmb Light glovesb Thin light merino wool top base layer (may be worn under jersey)b Light merino wool socks

WET/COLD WEATHER

b Breathable light rain jacketb Warm glovesb Toque or buffb Light wool or synthetic base layer (may be worn under jersey and rain jacket)b Leggingsb Warm, moisture-wicking socks (wool)b Helmet cover to keep rain outb Rain shoe coversb Rain ponchob Spare items packed away so they stay dry and clean

THE JOHNSON MS BIKE ROLLS ON RAIN OR SHINE - SO BE PREPARED FOR ALL WEATHER AND PACK APPROPRIATELY.

Visit our friends at United Cycle for all your gear needs!

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TOUR RULES & ROUTE SAFETY

b This is NOT a competitive race; respect fellow cyclists and their level of cycling experience.

b Be alert while cycling. The roads and highways are not closed and there will be traffic on the route.

b Obey all traffic signs and signals at all times. This includes stop signs, yield signs, traffic lights, etc. You are considered a vehicle while riding.

b Always yield to pedestrians, potential wildlife and traffic; give cars the right of way.

b Do not draft behind motor vehicles.

b Watch out for road hazards such as patches of loose gravel , drains or sand on the road.

b Keep clear of road-edge hazards, such as trash, low branches and parked vehicles.

b Ride single file and give room to other cyclists.

b Ride on the right side of the road in order to allow faster cyclists and vehicles to safely pass on the left.

b Pass on the left. Announce yourself to other cyclists by saying “On Your Left”

b Give hand signals when stopping or turning, and move safely off the pavement when stopping to rest.

b Do not block checkpoint entrances. Move fully into the checkpoint area and safely out of the path of oncoming cyclists.

b Never leave the scene of an accident. Call 911 in the event of a serious emergency.

b All cyclists must obey law enforcement personnel, bike tour officials, and volunteers.

b Do not wear headphones. The use of cellphones, ipods, radios or similar audio devices while cycling are prohibited. As necessary, law enforcement personnel and bike tour officials can and will remove any cyclist who violates this crucial safety regulation.

b All cyclists must wear a current, non- expired, regulation bike helmet. THIS IS MANDATORY.

b Please respect the communities that we cycle through. They support the MS Society and our mission to end MS, and therefore support you too.

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ROUTE MAP

Checkpoints are supplied with water, sports drinks, fruit and trail mix. Lunch is served at designated “Lunch Stops.” Gluten free and vegetarian food options are available but limited - please keep this in mind as you pack your weekend essentials.

8:00am - 10:45am8:30am - 11:30am8:30am - 2:00pm10:00am - 2:30pm11:00am - 4:00pm

DAY 1 CHECKPOINT TIMESCheckpoint 1Checkpoint 2LunchCheckpoint 3Checkpoint 4

DAY 1 CHECKPOINTS Start to 1 1 to 2 2 to Lunch Lunch to 3 3 to 4 4 to Finish

DISTANCE16km16km10km19km9km13km

TOTAL16km32km42km61km70km83km

DAY 2 CHECKPOINTS Start to 1 1 to 2 2 to Lunch Lunch to 3 3 to 4 4 to Finish

DISTANCE19km13km12km14km18km13km

TOTAL19km32km44km58km76km89km

8:00am - 10:45am8:30am - 11:30am8:30am - 2:00pm10:00am - 2:30pm11:00am - 4:00pm

DAY 2 CHECKPOINT TIMESCheckpoint 1Checkpoint 2LunchCheckpoint 3Checkpoint 4

Rollyview

Miquelon Lake Provincial Park

Beaumont

Bittern Lake

Millet

CAMROSE

LEDUC

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To signal a SAG vehicle driver, follow these steps:

b Move safely off the road and well out of the path of other cyclists b Dismount and stand near your bike b Remove your helmet and hold it in the air b In the event of an emercency, call 911, and do not leave the scene

ROUTE SUPPORT

MECHANICAL SUPPORT

Official Bike Shop Sponsor, United Cycle, will be on site and on route providing bike repair services.

Repairs, such as flat tire fixes, are complimentary. Please carry your own tubes.

United Cycle is here to support you during your ride, however we do encourage cyclists to ensure that their bikes are in good riding condition and tuned up before the tour.

& OTHER TOUR SERVICES

BIKE MARSHALS

Volunteer bike marshals are a special team of cyclists who offer assistance along the route and monitor cyclists’ safety. Please listen to bike marshals and heed their advice! Marshals can be identified by their GREEN tour bib/safety vest.

SAG VEHICLES

SAG (Support and Gear) vehicles travel along the route between rest stops. If a cyclist is unable to complete the ride, or simply needs a break from cycling, a SAG vehicle can transport them to the next checkstop on both days of the tour. Please note: priority will be given to those in need of medical or mechanical attention.

MEDICAL SUPPORT & FIRST AID

Trained professional medical personnel provided by Canadian Ski Patrol will be available along the route, as well as at the CRE and Ritchie Bros. start/finish lines each day of the tour. If you are in need of medical assistance, please check with our safety volunteers.

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SATURDAY START LINE

(1500 Sparrow Drive, Nisku)

Parking Lot Opens.................................................................................................................................6:00am

Grounds Open........................................................................................................................................6:30am(Check-in, pledge drop off, t-shirt/jersey pick-up, luggage drop off, coffee and light breakfast)

Tour Starts...................................................................................................................................7:30am

SCHEDULE & SITE MAP

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DORMS

Cyclists who selected “dorms” will be staying at the Augustana Campus - University of Alberta. Cyclists staying in dorms are required to bring their own towels and soap. The campus is a five minute shuttle ride from the Camrose Regional Exhibition Grounds.

Shuttle buses run:b Saturday - 11am to 12amb Sunday - 6am to 8am

HOTELS:

Cyclists who selected “on your own” are responsible for booking their own accommodations for the tour weekend.It is recommended that cyclist book their hotel rooms early, as rooms book up quickly.

b Norsemen Inn (6505 48 Ave)b R&R Inn and Suites (6508 48 Ave)b Travellers Inn Camrose (6216 48 Ave)b Motel Stardust (6009 48 Ave)*b Camrose Motel (6116 48 Ave)b Hotel Marada (3911 48 Ave)b Alice Hotel (5078 50 St)*b Ramada Inn (4702 73 St)*Shuttle stops by request only

SATURDAY FINISH LINE ACCOMMODATIONS

CAMPING

Cyclists who selected “camping” will be staying at the Camrose Regional Exhibition Grounds. Camping cyclists may bring tents, motor homes or trailers.

NOTE: This is a no-hook up campground. Please bring your own generator and water supply. However, complimentary shower facilities are available on site.

Please note: Fires are NOT permitted on Camrose Regional Exhibition Grounds.

RV Drop Off:b Friday, June 9th - 12pm to 8pm

RV Pick Up:b Sunday, June 11th - 10am to 8pmb Monday, June 12th - 7am to 5pm

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SATURDAY FINISH LINE

WHEN YOU ARRIVE:

1) Drop your bike off at bike storage (2 on map below) for 24-hour monitored overnight storage. Bikes are locked at 6pm and re-open at 7:15am on Sunday. Please be sure to remove all your necessities from your bike, as we do not open bike storage once it is locked.

2) Pick up your luggage (3 on map below). Luggage will be organized by number so be sure to show your wristband to grab your items.

3) Freshen up, then get ready to enjoy a night of festivities!

CAMROSE REGIONAL EXHIBITION GROUNDS SITE MAP

exh

ibit

ion

dri

ve

FIND IT FAST!facility & activity locations

visitor parking

rv parking

tents area

event info

showers

washrooms

first aid

riders village

riders village rv/tent area

beer gardens area

stage entertainment

shuttle pickup area

food truck area

white tent coverage

bike support

cheer zone

start/finish line

cocktail hour / dinner & dance

bike storage

luggage storage

admininstration building

team photos

highway 13A

CRE arena *not used*

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(4250 Exhibition Drive, Camrose)

Fillmore Construction Rider’s Village.............................................................................................................10am-11pmBike Storage............................................................................................................................................................11am-6pmLuggage Retrieval..................................................................................................................................................11am-6pmDorm Check-In......................................................................................................................................................11am-6pmShowers..................................................................................................................................................................11am-10pmOutdoor Food Vendors (Bring Cash)..............................................................................................................11am-11pmAlley Kat Beer Garden..........................................................................................................................................11am-11pmShuttle Service*.....................................................................................................................................................11am-12am*Dorms & Select Hotels (See page # 15)First Aid...................................................................................................................................................................12pm-11pmTeam Photos @ Rider’s Village (Free)..................................................................................................................1pm-7pm

Dinner/Dance - CRE Arena/Kinsmen Hall

Freedom 55 Financial Cocktail Hour ($1000+ Fundraisers, Kinsmen Hall) .......................................4:30-5:30pmDinner (Guest Tickets $35/each, CRE Arena) ............................................................................................5:30-7:30pmProgram (CRE Arena).................................................................................................................................................6:30pmAfter Party (Live Band, Kinsmen Hall)................................................................................................................7:30-11pmLast Shuttle to Augustana.......................................................................................................................................12:00amAugustana Dorms Locked.......................................................................................................................................12:30am

SATURDAY FINISH LINE SATURDAY/SUNDAY SCHEDULE(S)

SUNDAY START LINE SCHEDULE

Pancake Breakfast (CRE Arena)...........................................................................................................................6-8:30amShuttle Service*..............................................................................................................................................................6-8am*Dorms & Select HotelsShowers.....................................................................................................................................................................6-7:30amBikes Unlocked.............................................................................................................................................................7:15am

Tour Starts.......................................................................................................................................................7:30am

First Aid ...............................................................................................................................................................6:30-8:45amBikes Confiscated (and taken to Ritchie Bros)...........................................................................................................9am ONLY Shuttle Bus to Ritchie Bros.................................................................................................................................9am

Friends and family are welcome to join in on all festivities! Encourage them to join your camping area overnight (for no additional cost!), cheer at the finish line, sip a cold one at our beer gardens,

and sit down with us at our dinner and program (guest tickets $35). The more the merrier!

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SATURDAY FINISH LINE

BIKE TEAM INCENTIVE:

The top 10 fundraising teams from the 2017 Johnson MS Bike will win a tent in the Rider Village for the 2018 Leduc to Camrose tour! Use your lot as your team’s meeting place, lounging area, or party center, and be sure to decorate to show off your Johnson MS Bike team spirit! Enjoy a cold one or grill some burgers and smokies knowing that you’re fundraising dollars have made a difference in the lives of those affected by MS!

TEAM PHOTO BOOTH:

Come and visit the Team Photos Booth where our photographer will be taking complimentary photos. Each photo is labled with your team name and will be available online after the tour. This is a great way for your team to capture the Johnson MS Bike experience!

ALLEY KAT BEER GARDENS & NEIGHBORING FOOD TRUCKS

Alley Kat is yet again hosting the beer gardens for all cyclists ages 18+. From 11am until 11pm, come and enjoy a hard earned brew after Day 1 of cycling. 100% of beer sale proceeds go towards the MS Society of Canada! Remember to bring your photo ID and cash to enjoy some tasty treats

The Fillmore Construction Rider’s Village is the focal point of all Saturday afternoon team activities at the Camrose Regional Exhibition Grounds. Featuring games, prizes, a live band and DJ, this is the place to celebrate your accomplishments with your fellow teammates and cyclists!

RIDER’S VILLAGE & BEER GARDENS

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SATURDAY FINISH LINE

FREEDOM 55 FINANCIAL COCKTAIL HOUR

Raised over $1000? We invite you and 1 guest to enjoy a complimentary beverage from 4:30-5:30pm at the Kinsmen Hall!

AFTER PARTY

After dinner it’s time to get your dance on! Come and rock out to a live band at Club 55, located in the Kinsmen Hall room at the Camrose Regional Exhibition grounds!

CLUB 100 & THE AFTER PARTY

2017 TOUR THEME: “CANADA 150 YEARS”

Celebrate Canada’s big 1-5-0 and dress in your red and white best! Embrace the maple leaf, beaver tails and hockey jerseys. Let’s throw Canada the birthday party it deserves!

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SUNDAY FINISH LINE

(1500 Sparrow Drive, Nisku)

Elizabethan Finish Line BBQ (Guest Tickets $5/each).............................................11:00am - 4:00pm

First Aid at RBA..................................................................................................................12:00pm - 4:00pm

Route Closes..............................................................................................................................4:00pm

SCHEDULE & SITE MAP

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SPONSOR SENTINEL STORAGE

JOHNSON MS BIKE SPECIAL OFFER

$1 FIRST MONTH* RENTAL FOR ANY

SENTINEL STORAGE BAY

*Offer expires July 31. Some restrictions apply. Contact your nearest Sentinel

Storage location for more info.

www.sentinel.ca/locations/#Alberta

CONTEST ALERT!

As a proud sponsor of the Johnson MS Bike, Sentinel Storage is offering one lucky team the use of a support vehicle for the entire tour weekend!

The more team members that enter, the better chance of winning!

The winning team will be announced on May 25th at the Sentinel Storage Surprise Party!

https://www.sentinel.ca/promotions/contests/

SENTINEL STORAGE SURPRISE PARTY!

Please join us Thursday May 25th from 4-7pm for a night of prizes and early package pickup!

Take advantage of this fun event and pick up your 2017 cyclist package at Sentinel Storage Windermere(6203 Andrews Loop SW Edmonton)

RSVP to Trish at patricia.slipp@mssociety.ca to make sure we will have your cyclist package ready!

With 14 locations in Alberta, Sentinel Storage has a convenient location that will work for you. Individual door alarms, security cameras and on-site management ensure the security of your storage unit. Conveniently access your secure concrete and steel storage during our extended access hours. Visit Sentinel.ca/locations for more information. b Edmonton Argyll (9920 - 63 Avenue) Central Edmonton (11444 -119 Street) North Edmonton (5403 - 136 Avenue) South Edmonton (9944 - 33 Avenue) West Edmonton (21010-100 Avenue) Windermere (6203 Andrews Loop SW) b Calgary Calgary North (2135 Pegasus Road NE) Calgary West (2 Bowridge Drive NW) Central Calgary (#410 Manning Road NE) Chaparral (#3000, 1800 - 194 Avenue SE) Glenmore (5950 - 12th Street S.E.) Spyhill (7725 - 112 Avenue NW) b Red Deer (5433-47 Street) b Fort McMurray (#355 MacAlpine Cres)

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TITLE SPONSOR JOHNSON INSURANCE

Johnson Insurance is proud to be the title sponsor of the Johnson MS Bike.

Save up to 35% on auto insurance!

For more than 130 years, we have been delivering high-quality home and auto insurance and group benefits to Canadians. Today, we are one of Canada’s leading providers of insurance products and benefits, such as:

b Greats savings and discountsb 24/7 Claims Serviceb AIR MILES® reward miles

Call for your home or auto insurance quote today.

1•800•563•0677 | Johnson.ca

Home and auto insurance is available through Johnson Inc., a licensed insurance intermediary. Policies are primarily underwritten by Unifund Assurance Company (Unifund). Unifund and Johnson Inc. share common ownership. Combine and save options vary by product and province. Eligibility requirements, limitations and exclusions may apply. Auto insurance not available in BC, SK and MB. AIR MILES reward miles awarded on regular home and auto insurance policies underwritten by Unifund. At the time the premium is paid, on AIR MILES reward mile is awarded for each $20 in premium (including taxes). AIR MILES reward miles not available in SK and MB or QC. Trademarks of AIR MILES International Trading B.V. used under license by LoyaltyOne Inc. and Johnson Inc. (for Unifund).

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If it happens to you, it happens to us

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POST TOUR

PRIZE PICK UP

Remember, if you reach $3500+ you are eligible to receive a gift card reward (see page 4).

If you qualify, be sure to submit your prize selection during package pick up week or by emailing Nicole at nicole.gasior@mssociety.ca. Prizes will be distributed during prize pick up week in October 2017.

Stay tuned for details on where and when you can collect your 2017 rewards!

NEW! Early Bird 2018 Registration

New this year, registration for the 2018 Johnson MS Bike - Leduc to Camrose will be opening on June 10 & 11.

For a limited time, you will be able to register at an all-time low, event weekend only price for the 2018 Johnson MS Bike.

The ride will be taking place June 9 & 10, 2018.

Keep a lookout at the finish line to take advantage of this incredible opportunity and secure your spot for next year!

NEED TO KNOW

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LOCATION: Hinton, Alberta

CHECK-IN TIME: 8:00am

START TIME: 9:00am

ROUTE LENGTH: Approx. 45km/day

FOR MORE INFORMATION

Nicole GasiorSenior Coordinator, MS Mountain Bike780-463-11901-800-268-7582nicole.gasior@mssociety.ca

MECHANICAL SUPPORT

Official Bike Shop Sponsor, United Cycle, will be on site and on route providing bike repair services.

Repairs, such as flat tire fixes, are complimentary. Please carry your own tubes.

United Cycle is here to support you during your ride, however we do encourage cyclists to ensure that their bikes are in good riding condition and tuned up before the tour.

JOHNSON MS MOUNTAIN BIKE

Ride the Rockies to end MS!

The Johnson MS Mountain Bike is a unique, adrenaline packed weekend unlike any other. The longest standing MS Mountain Bike event of its kind, this ride has something for all riders. Whether you are a seasoned veteran or a beginner rider join us. All you need is a bike and the passion the end MS.

What to expect?

With over 300 cyclists in attendance this two-day, 90km mountain ride offers panoramic mountain views, double and single track trails with rest stops as well as additional challenge loops for those experienced riders. Enjoy weekend celebrations that include beer gardens, entertainment, great food and a profound sense of accomplishment.

SEPTEMBER 9th & 10th

KEEP CYCLING!

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TOUR SPONSORS

GlobalEDMONTONTM

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LET’S BE FRIENDS!

SHARE YOUR STORIES, PHOTOS, AND TIPS

AND BE SURE TO ASK QUESTIONS AS WE

CELEBRATE THE 2017 JOHNSON MS BIKE -

LEDUC TO CAMROSE!

#msbikeL2C #msbike