Lecture Date:-22nd April2020dcac.du.ac.in/documents/E-Resource/2020/Metrial/422... · 2020. 4....
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Lecture by: Mr. Chandan Kumar Singh Assistant Professor Department of Commerce Delhi College of Arts & Commerce Lecture Date:- 22 nd April 2020 Personal Selling and Sales Management B. A. Prog. (ASPM) 4 th Semester
Transcript of Lecture Date:-22nd April2020dcac.du.ac.in/documents/E-Resource/2020/Metrial/422... · 2020. 4....
Lecture by: Mr. Chandan Kumar Singh
Assistant ProfessorDepartment of Commerce
Delhi College of Arts & Commerce
Lecture Date:- 22nd April 2020Personal Selling and Sales Management
B. A. Prog. (ASPM)
4th Semester
Social Criticisms of MarketingHigh
Prices
Shoddy or Unsafe
Products
PoorService
DeceptivePractices
PlannedObsolescence
HighPressureSelling
Marketing’s Impact on Individual
Consumers
Marketing’s Impact on Society
Too Few SocialGoods
False Wants and Too
Much Materialism
Too MuchPolitical Power
Cultural Pollution
The Marketing Function is Accused by Society of Creating:
Marketing’s Impact on Other Businesses
Acquisitionsof
Competitors
Marketing Practices
that Create Barriers
to Entry
UnfairCompetitiveMarketing Practices
Critics Charge that a Company’s Marketing Practices Can Harm Other Companies and
Reduce Competition Through:
ConsumerismThe Right to Be Safe The Right to Be Informed
The Right to Be Heard The Right to Choose
Basic Consumer Rights
