Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

28
Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail

Transcript of Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

Page 1: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

Lecture 9: Hub-and-Spoke

Operations

By: Zuliana Ismail

Page 2: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

Question Bank

1. a) Describe about Hub and Spoke operation

b) Discuss the advantages of Hub and Spoke

operation.

2. a) Explain why do some airports aim to become a Hub

b) Describe the strategies to be a Hub airport.

Page 3: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

Introduction

Point-to-point system:

The hub-and-spokes system works in comparison to the point-to-point system

Point-to-point system

Hub-and-spoke

Hub-and-spoke systems: A system of air transportation in which local airports offer air transportation to a central airport where long-distance flights are available

Page 4: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

DEFINITION OF A HUB

1. A hub for air travel is a major airport which has direct service to many other airports, but not necessarily by the same airline.

2. Also refer to an airport where a specific airline maintains large operations.

Hub airport: It is very big in size and handles international and domestic flight.

Page 5: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

SPOKE

• Definition

They are smaller compare to the hubs and handles domestic flights only.

Mostly it is located in every state in the country.

• Spoke - serving the small markets, profit and getting people from this market to big market (hub)

Page 6: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

General Idea of Hub & Spoke system

6

Flights depart from smaller airport (spoke) in the area

Converge on the Hub airport at approximately the same time

Passengers disembark from their flight and are shuttled to another aircraft

When all passengers boarded the main aircraft, airliners depart

Page 7: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

Example: KLIA as hub

7

KLIA(HUB)

Melaka (S4) Johor Baru

(S3)

Kuantan, Pahang (S2)

Kuala Terengganu

(S1)

Ipoh, Perak (S5)

Hub-departured a/cHub-departu

red a/c

Hub-arrival a/c

Page 8: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

Types of Hub

1. Networking hub

2. International hub

3. Regional hub

4. Domestic hub

8

Page 9: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

Atlanta Airport

• Hartsfield-Jackson Atlanta International Airport is considered to be the world's busiest airport, handling over 90 million travellers and 700,000t of cargo each year

Page 10: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

Changi Airport

• Singapore Changi Airport is a major aviation hub in Asia

Page 11: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

Heathrow Airport

• Heathrow: Airport Hub Of The UK• London Heathrow airport is used by over 90

AIRLINES that connect to over 180 international destinations.

• Nearly 46% of the airport's passengers choose Heathrow as an intermediary for their long-haul flights.

• Heathrow handles over 469,000 air transport movements a year, carrying nearly 68 million passengers around the world.

Page 12: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

KLIA

• KLIA is the regional hub

Page 13: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

ADVANTAGES of HUB to Passenger

More choices of route from hub, More choices of route, flight combination (for passengers):

passengers can make a choice to continue their destination from hub airport

Concentrate traffic: Only Hub have sufficient volume of traffic to offer

passengers and cargo the wide variety of destinations

Moving large numbers of people Moving large numbers of people to many cities many time

a day by funneling passengers through a central location (hub), where they can pick up connecting flight

Page 14: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

ADVANTAGES of HUB to Airlines

Airlines can better use their aircraft: Passenger with many more flight combinations, although these

combination almost always transfer at the hub, Flights from hubs are non-stop using larger and more comfortable

aircraft while flights to spoke airports are often use smaller aircraft.

Airlines can increase fare: because as they develop a hub, their products become more

attractive; more direct flights, more frequent flights, more connection and with these, they gain ability to mark up prices because according to data, customers are willing to pay for those product qualities.

Decrease the cost of airlinesThe more intense the hub-and-spoke system, the lower the

unit cost should be.

Page 15: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.
Page 16: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

Disadvantages of HUB & SPOKE

HUB AIRPORT BECOMING VERY BUSYdifficult to handle

AMPLIFIES DELAYStop, change aircraft, Almost always require transfer at hub

LONGER TIME OF FLIGHTrelate to the changes of flight

CREATE PROBLEM FOR ATCscheduled of flights

16

Page 17: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

Goal: To Become a Hub

• Many main airports in the world have set their goal to become a hub.

• Especially in the Far East, India and Middle East.• There is intense competition amongst these countries to

achieve this goal. • This intense competition has made it more challenging for

airport managers and operators.• It has become a government effort, no more just the airport

owners or operators.• Professionals and consultants are being recruited to manage

these airports and provide advice.

Page 18: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

Why to become a hub.

• Good image and name for the nation.

• Better economy for the nation.

• More revenues for the airport operators/owners• Faster and attractive return on the airport project

investments.

• More tourism for the nation.

Page 19: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

Steps to become HUB

1. Provide Excellent Services (both Airside and Terminal)

2. Provide Adequate Facilities3. Build Attractive and Effective Terminal.4. Heavy Promotions.5. Suitable charge fees.

Page 20: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

Steps 1 – Provide Excellent Services

• There are four examples of services to make the airport as a major hub:

Ground handling

MRO

Page 21: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

Steps 1 – Provide Excellent Services

Toilet service

Baggage loading

Page 22: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

Steps 1 – Provide Excellent Services

• These are the ‘four pillars of strength’ that features an aircraft taking off smoothly and successfully.

Refueling service

Food service

Page 23: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

Step 2 – Provide Adequate Facilities

• Multiple and long runways for efficient an safe landings

• Apron large enough for many aircrafts to park

• Navigation aids for safe and easy landings

• Availability of fuel• Warehousing • Hangar• Maintenance Repair & Overhaul (MRO)

Page 24: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

O’Hare Airport Chicago x 7 runways

London Heathrow x 3 runways

Page 25: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

Step 3 – Build Attractive and Effective Terminal

• Ambiance and unique architectural • Passengers friendly • Good and adequate signage • Less walking for passengers• Many activities for passengers • Efficient public transportation • Hotels and rest rooms walking distance • Excellent retail stores • Becoming complexes/ mini township• Branded stores

Page 26: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

Dubai Airport Retail Shops

Dubai Airport Retail Shops

Ambiance Singapore ChangiAmbiance Singapore Changi

Page 27: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

Step 4 –Heavy Promotions

• Advertisement• Public Relations • Tax holidays, discounts, incentives • Special events

Page 28: Lecture 9: Hub-and-Spoke Operations By: Zuliana Ismail.

Step 5 – Suitable charge fees.

• Reduction in fees during the startup (landing fees, terminal fees, etc)

• Improvements (renovations to terminal/offices, etc to accommodate airline operations)