Lecture 4
-
Upload
reshmonica-athi-rao -
Category
Documents
-
view
213 -
download
0
Transcript of Lecture 4
![Page 1: Lecture 4](https://reader034.fdocuments.in/reader034/viewer/2022051706/577cc9e31a28aba711a4dec1/html5/thumbnails/1.jpg)
Behavior and A
ttitudes
Copyright © 2008 by The McGraw-Hill Companies, Inc.
PM Dr Mohd Dahlan Hj. A. Malek
Lecture 4Behavior and Attitudes
![Page 2: Lecture 4](https://reader034.fdocuments.in/reader034/viewer/2022051706/577cc9e31a28aba711a4dec1/html5/thumbnails/2.jpg)
Behavior and A
ttitudes
Copyright © 2008 by The McGraw-Hill Companies, Inc.
The ABCs of Attitudes
![Page 3: Lecture 4](https://reader034.fdocuments.in/reader034/viewer/2022051706/577cc9e31a28aba711a4dec1/html5/thumbnails/3.jpg)
Behavior and A
ttitudes
Copyright © 2008 by The McGraw-Hill Companies, Inc.
How Well Do Attitudes Predict Behavior?
• Expressed attitudes are not good predictors of behavior
• “It may be desirable to abandon (throw out) the attitude concept” (Allan Wicker, 1971)
![Page 4: Lecture 4](https://reader034.fdocuments.in/reader034/viewer/2022051706/577cc9e31a28aba711a4dec1/html5/thumbnails/4.jpg)
Behavior and A
ttitudes
Copyright © 2008 by The McGraw-Hill Companies, Inc.
When Attitudes Predict Behavior
• When social influences on expressed attitudes is minimal
• When other influences on behavior are minimal
• When attitudes specific to the behavior are examined
• When attitudes are potent/effective/strong• Prejudicial attitudes predict discriminatory
behavior
![Page 5: Lecture 4](https://reader034.fdocuments.in/reader034/viewer/2022051706/577cc9e31a28aba711a4dec1/html5/thumbnails/5.jpg)
Behavior and A
ttitudes
Copyright © 2008 by The McGraw-Hill Companies, Inc.
The Theory of Planned Behavior
![Page 6: Lecture 4](https://reader034.fdocuments.in/reader034/viewer/2022051706/577cc9e31a28aba711a4dec1/html5/thumbnails/6.jpg)
Behavior and A
ttitudes
Copyright © 2008 by The McGraw-Hill Companies, Inc.
Effects of Prejudicial Attitudes
![Page 7: Lecture 4](https://reader034.fdocuments.in/reader034/viewer/2022051706/577cc9e31a28aba711a4dec1/html5/thumbnails/7.jpg)
Behavior and A
ttitudes
Copyright © 2008 by The McGraw-Hill Companies, Inc.
When Does Behavior Affect Attitudes?
• Role-playing• Saying becomes believing• The foot-in-the-door phenomenon• Evil and moral acts• Interracial behavior and racial attitudes• Social movements
![Page 8: Lecture 4](https://reader034.fdocuments.in/reader034/viewer/2022051706/577cc9e31a28aba711a4dec1/html5/thumbnails/8.jpg)
Behavior and A
ttitudes
Copyright © 2008 by The McGraw-Hill Companies, Inc.
Why Does Behavior Affect Attitudes?
• Self-Presentation: Impression Management
![Page 9: Lecture 4](https://reader034.fdocuments.in/reader034/viewer/2022051706/577cc9e31a28aba711a4dec1/html5/thumbnails/9.jpg)
Behavior and A
ttitudes
Copyright © 2008 by The McGraw-Hill Companies, Inc.
Why Do Actions Affect Attitudes?
• Self-Justification: Cognitive Dissonance (conflict) – Insufficient justification– Dissonance after decisions
Festinger
![Page 10: Lecture 4](https://reader034.fdocuments.in/reader034/viewer/2022051706/577cc9e31a28aba711a4dec1/html5/thumbnails/10.jpg)
Behavior and A
ttitudes
Copyright © 2008 by The McGraw-Hill Companies, Inc.
Dissonance and Insufficient Justification
![Page 11: Lecture 4](https://reader034.fdocuments.in/reader034/viewer/2022051706/577cc9e31a28aba711a4dec1/html5/thumbnails/11.jpg)
Behavior and A
ttitudes
Copyright © 2008 by The McGraw-Hill Companies, Inc.
Why Do Actions Affect Attitudes?
• Self-perception theory– Expressions and
attitude– Over justification
and intrinsic motivations
– example
• Comparing the theories– Dissonance as
arousal/stimulation– Self-affirmation– Self-perceiving
when not self-contradicting
![Page 12: Lecture 4](https://reader034.fdocuments.in/reader034/viewer/2022051706/577cc9e31a28aba711a4dec1/html5/thumbnails/12.jpg)
Behavior and A
ttitudes
Copyright © 2008 by The McGraw-Hill Companies, Inc.
Intrinsic and Extrinsic Motivation
![Page 13: Lecture 4](https://reader034.fdocuments.in/reader034/viewer/2022051706/577cc9e31a28aba711a4dec1/html5/thumbnails/13.jpg)
Behavior and A
ttitudes
Copyright © 2008 by The McGraw-Hill Companies, Inc.
Supplemental Slides
![Page 14: Lecture 4](https://reader034.fdocuments.in/reader034/viewer/2022051706/577cc9e31a28aba711a4dec1/html5/thumbnails/14.jpg)
Behavior and A
ttitudes
Copyright © 2008 by The McGraw-Hill Companies, Inc.
Attitudes
![Page 15: Lecture 4](https://reader034.fdocuments.in/reader034/viewer/2022051706/577cc9e31a28aba711a4dec1/html5/thumbnails/15.jpg)
Behavior and A
ttitudes
Copyright © 2008 by The McGraw-Hill Companies, Inc.
Attitudes
![Page 16: Lecture 4](https://reader034.fdocuments.in/reader034/viewer/2022051706/577cc9e31a28aba711a4dec1/html5/thumbnails/16.jpg)
Behavior and A
ttitudes
Copyright © 2008 by The McGraw-Hill Companies, Inc.
Attitudes
![Page 17: Lecture 4](https://reader034.fdocuments.in/reader034/viewer/2022051706/577cc9e31a28aba711a4dec1/html5/thumbnails/17.jpg)
Behavior and A
ttitudes
Copyright © 2008 by The McGraw-Hill Companies, Inc.
Antecedents/experience to Attitudes
![Page 18: Lecture 4](https://reader034.fdocuments.in/reader034/viewer/2022051706/577cc9e31a28aba711a4dec1/html5/thumbnails/18.jpg)
Behavior and A
ttitudes
Copyright © 2008 by The McGraw-Hill Companies, Inc.
Cognitive Dissonance-Revised
![Page 19: Lecture 4](https://reader034.fdocuments.in/reader034/viewer/2022051706/577cc9e31a28aba711a4dec1/html5/thumbnails/19.jpg)
Behavior and A
ttitudes
Copyright © 2008 by The McGraw-Hill Companies, Inc.
Cognitive Dissonance-Revised
![Page 20: Lecture 4](https://reader034.fdocuments.in/reader034/viewer/2022051706/577cc9e31a28aba711a4dec1/html5/thumbnails/20.jpg)
Behavior and A
ttitudes
Copyright © 2008 by The McGraw-Hill Companies, Inc.
Comparison of the Two Theories
![Page 21: Lecture 4](https://reader034.fdocuments.in/reader034/viewer/2022051706/577cc9e31a28aba711a4dec1/html5/thumbnails/21.jpg)
Behavior and A
ttitudes
Copyright © 2008 by The McGraw-Hill Companies, Inc.
More on Dissonance
![Page 22: Lecture 4](https://reader034.fdocuments.in/reader034/viewer/2022051706/577cc9e31a28aba711a4dec1/html5/thumbnails/22.jpg)
Behavior and A
ttitudes
Copyright © 2008 by The McGraw-Hill Companies, Inc.
Planned Behavior