Lecture 31 Electronic Business (MGT-485). Review of Lecture 1 - 15.
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Transcript of Lecture 31 Electronic Business (MGT-485). Review of Lecture 1 - 15.
Lecture 31
Electronic Business (MGT-485)
Review of Lecture 1 - 15
Lecture 01
• Basics of electronic business– Definition – E-business and E-Commerce– E-Business and E-Procurement– Two early starters in e-Business
• E-Business Types – B2B– B2C– Intra B Commerce– C2C
• Benefits of e-business
Lecture 02
• Historical events of electronic world • How Internet works?– IP Address– URL– Internet Servers and Clients– HTTP
• Relationship between e-business and e-commerce
• Development of new economy
Lecture 03
• Growth of e-business • Advantages of using internet • Key people in development and use of internet – Tim Berners Lee (WWW)– Marc Andreeson (Mosaic Web Browser)– Bill Gates (Microsoft)– Michael Dell (Dell Computers)– Jerry Yang (Yahoo! Search Engine)– Pierre Omidyar (e-Bay Internet Auction Website)– Jeff Bezos (Amazon.com Website)
Lecture 04
• Information Infrastructure• Electronic Data Interchange (EDI)• Program languages
– Machine Language – Assembler Language– High level Languages – 4th Generation Languages
• Wireless technology• Developments in Wireless Technology• Other Emerging Technologies
– VOIP– Voice Recognition– IPTV
Lecture 05
• Payment Systems – Standards of Payment Systems
• The Open Buying on the Internet; and• The Open Trading Protocol.
• E-Businesses Environment– Economics of exchanging information – Connectivity and Interactivity– Network economies of scale– Speed of change– Economies of abundance – Merchandize exchange – Prosumption
Lecture 05 (Contd…)
• E-Businesses Environment: Industrial Context – Communications channels – Transactions channels and – Distribution channels
• Advantages of internet in channel functions • e-marketplaces • Types of e-marketplaces • Key advantages of e-marketplaces
Lecture 06
• E-Business Models – Brokerages • E-shops• E-Malls• E-Auctions• Trading communities• Virtual communities • Buyer aggregators • Classifieds
– Infomediaries
Lecture 07
• E-Procurement • Distribution Model• Portaling – General – Personalized– Vortals
• Collaboration Platforms• Third Party Marketplaces• Value Chain Integrators • Manufacturer Model
Lecture 07 (Contd…)
• Affiliate Model • Subscription Model• Dynamic Pricing Models– Comparison Pricing Model – Demand Sensitive Pricing Model– Name Your Price Model – Bartering Model– Rebate Model– Free Offering Model
Lecture 08
• Models for mobile wireless technology • Framework for analyzing e-business models• E-marketspace Characteristics • Adding Value to Customers• Achieving Economic Viability • Achieving a critical mass of customers • Continuing to innovate and add value • Design for flexibility
Lecture 09
• E-business economics– Towards perfect competition – Effect of internet on the competitive environment – Key economic characteristics of internet – Cost of production and distribution – Disintermediation and reintermediation – Economics of information – Connectivity and interactivity – Economies of scale – Economies of scope
Lecture 10
• E-business economics– Transaction costs – Network externalities– Switching Costs – Critical mass of customers– Pricing
Lecture 11
• E-Commerce Security Environment• Security Threats in E-commerce • Technology Solutions
Lecture 12
• Tools Available to Achieve Site Security• Encryption
– Symmetric key encryption – Public key encryption – Digital Envelopes – Digital Certificates and Public Key Infrastructure (PKI)
• Securing Channels of Communication • Protecting Networks• Protecting Servers and Clients• Management Policies, Business Procedures, and Public Laws• Developing an E-commerce Security Plan• How an Online Credit Transaction Works?
Lecture 13
• Introduction to e-Marketing• Branding• Internet Marketing Research• E-mail Marketing• Promotions• E-business Advertising
Lecture 14
• E-business Advertising– Banner Advertising– ValueClick Feature
• Media Rich Advertising• E-Business Public Relations
Lecture 15
• B2B Marketing on the Web• Search Engines• META Tags• Search Engine Registration• E-Customer Relationship Management– Tracking and Analyzing Data– Data Mining– Customer Registration – Cookies – Personalization