Lecture 3 Social Media A Primer
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Transcript of Lecture 3 Social Media A Primer
An Introduction to Social Media and the Internet
2
3 Agenda
1. HistoryoftheInternet
2. SocialMediauntilToday
3. MarketingandSocialMedia
4. BreakoutintoCaseGroups
History of the Internet 01
TheStartoftheInternet:1969Arpanet
1971:EmailisBorn6
1974:BeginningofTC/ICP7
1984:TheDomainNameSystem(DNS)isBorn8
1991:BirthoftheWorldWideWeb9
1993:MosaicisLaunched10
1995:Commercialization11
Trivia!
FirstSpamMessage?
FirstEmoticon?
FirstMajorNewsStorytobeBrokenOnline?
12
MainLessons
Don’tMistakeGrowthforMaturity
Nothingisyetsetinstone
Toolsmustbetechnologicallyboringtobesociallyrelevant
13
Social Media History and Today 02
15
SocialMediaisanumbrellatermwhichdeEinesthevariousactivitiesthatintegratetechnology,socialinteractionandtheconstructionofwords,pictures,videosandaudio
16
SocialMediais
Peoplehavingconversationsonline
Usingavarietyofonlineplatforms
OrMoreSimplyPut
17
1999:TheTermWeb2.0isCoined18
PrecursorstoSocialMedia19
Usernets(1979)
BulletinBoardSystems(1979)
IRC,ICQ,IM(1988)
DatingSites
TheFirstSocialNetworks20
SoWhat’sGoingOnHere21
TheshiftfromWeb1.0toWeb2.0wasashiftfromstatictodynamic
Frommonologuetoconversation
SoWhat’sGoingOnHere22
Newsitesareplatformswhichenableuserstoexpressthemselves
SoWhyisthisImportant23
1. SocialMediaSitesarePopular1. MorePopularthanPornSitesInFact
2. FundamentalsofMarketingareChanging1. TraditionalMarketingwasbasedoninterruption
2. Peopletrustconsumers,notyou
3. It’sGrowing…AndOnlyGoingtoGetBigger1. Yourkidsaregoingtobemoretechsavvythanyou
Marketing and Social Media 03
25 SocialMediaPlanning
People
Asses your customer’s social habits
Objectives
Decide what you want to accomplish
Strategy
Plan for how relationships will change
Technology
Decide which platforms to use
26 DigitalMarketingCampaignCycle
Involve and Listen
Engage, Create
and Discuss
Promote and
Measure
28 GetInvolvedandListen
Generate a social media presence ….
And entice your customers to follow you
29 GetInvolved
Live the social web. Understand and Embrace it.
Get Involved in the Conversation!
30 GetInvolved
Live the social web. Understand and Embrace it.
Get Involved in the Conversation!
32 Engage,CreateandDiscuss
Generate content.
Enable your followers to generate and share content.
And foster a discussion amongst the community.
36 PromoteandMeasure
Actively and respectively raise awareness of your campaigns
Monitor the plan and iteratively develop to ensure success
37 PromoteandMeasure
Actively and respectively raise awareness of your campaigns in the channels
Monitor the plan and actively iterate to ensure success
38 PromoteandMeasure
Actively and respectively raise awareness of your campaigns in the channels
Monitor the plan and actively iterate to ensure success
39 PromoteandMeasure
Actively and respectively raise awareness of your campaigns in the channels
Monitor the plan and actively iterate to ensure success
40 Property
41
It’s not just about advertising anymore …..
Now its about fostering and enabling discussion between customers and prospective customers
With a final goal of driving Social Brand Loyalty …..
The intense adoption of, commitment to, and interaction with a brand both online and off
Breakout into Case Groups 04
CaseGroup1:Gainesvillians
NickLamberth
ShaanSaigol
JackieArellano
44
CaseGroup2:GatorTutoring
ChrisHoward
LaranStover
NathanMaxwell
RockfordDias
45
CaseGroup3:MSEProgram
JosephGrutta
JeffCanary
ChelseaPoulin
DonnellMoss
46
CaseGroup4:YELS
NateStein
MengLiu
KendalFarwell
JoeyRosati
47
CaseGroup5:CitizensCoOp
SavannahGorman
MeredithJones
JacobRausch
ChrisLong
48
CaseGroup6:Leonardo’s70649
MattGarrett
DanielByon
MatthewMills
PaigeJones
WhatNow?50
GetContactInformationfromyourGroup
Getthequestionnaireoffthecoursewebsiteandstarttoresearchyourbusiness
Emailyourbusinesstosetupameetingforthisornextweek
WhatNow?51
DiscussionQuestionsforyourBlogPost ThoughtsandFeelingsabouttheproject
Summarizeanddiscussyourthoughts
– http://www.slideshare.net/DavidGillespie/digital‐strangelove‐or‐how‐i‐learned‐to‐stop‐worrying‐and‐love‐the‐internet
– http://www.slideshare.net/mzkagan/what‐the‐Ek‐social‐media
Remember52
BlogPostsaredueSundayby11:59PM
WritingTipsfromMonday
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