Lecture 10: Press kits
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Transcript of Lecture 10: Press kits
Media kits
objectives
• Deconstruct media kits & analyze all elements
• Discuss project two
• Offer examples for you to look at
Press kit goals
• Highlight an issue/event• Gather attention/promote positive event• Respond to/minimize harm from negative event
• Establish your organization’s authority• Make a name for the company• Establish your presence/importance in the
community
• Show how to use your organization’s experts• Provide contact information• Be media-friendly
Press kit elements
• Cover letter/press release
• Fact sheet
• Backgrounder
• Additional promotional materials
Cover letter
• No more than one page
• Should explain the purpose of your company
• Brief review of major accomplishments/highlights you would want the press/clients/investors/donors to know
• Explanation of the press kit
• Your contact information
Cover letter format
Fact sheet
• No more than one page
• Gives brief facts about the organization
• Often using bullet points
• Often uses subheads to divide up information
• Often includes mission statement/list of leaders
backgrounder
• Introduces the company
• Introduces the experts/important people
• Establishes:• Organization’s products/services • Organizational goals• Media-friendliness
backgrounder
• Begin with concise statement about importance of the organization• Example: “Clinical social workers provide the majority of
the nation’s mental health services.”
• Explain why the company is important to the community
• Explain important issues the company has tackled
• Describe some successful events/products from the past
• Single-spaced, 2-3 sentences per graph, 1 page
Additional features
• Question & Answer sheet
• Photos
• Promotional materials
• Biographies (with photos)
• Graphics/charts
• Other ideas?
My expectations
• Be creative
• Clean copy – grammar & AP style
• Be promotional (make me want to attend/buy)
• Do the legwork
• Make it presentable
Project info
• Due Friday, Aug. 3, 5 p.m.
• Ideas due by tomorrow night (Friday) for approval
• Progress conferences on Tuesday
• Examples of press kits online
• Grading & rubric
announcements
• Press releases due today by 5 p.m.
• Current events/readings quiz from 9 a.m. to 9 p.m. today
• Readings for Monday:• Chapter 5 (Sources & Online Research)• 10 Tips for Teaching Journalists How to
Effectively Use Social Media (link on our website)