Lecture 1 ISM- © 2010 Houman Younessi Information Systems Summer 2010 Convener: Houman Younessi...
-
date post
20-Dec-2015 -
Category
Documents
-
view
213 -
download
0
Transcript of Lecture 1 ISM- © 2010 Houman Younessi Information Systems Summer 2010 Convener: Houman Younessi...
Lecture 1
ISM- © 2010 Houman Younessi
Information Systems
Summer 2010
Convener:
Houman Younessi
1-860-548-7880
Lecture 1
ISM - © 2010 Houman Younessi
This course explores information technology in the context of management.
ISM examines the motivations; challenges and opportunities; techniques and methodologies; as well as
issues, problems and gaps in capability in deployment and management of information systems. As such, this course
explores relevant enabling information systems and technologies that may be used to deliver business
advantage. Beyond development and deployment, the course explores issues relating to management of globally
dispersed IT services in order to maximize customer satisfaction, information security and return on
investment.
Lecture 1
ISM - © 2010 Houman Younessi
Grading:
Group Assignment 30 Percent
Final paper 60 Percent
Class participation 10 Percent
Lecture 1
ISM - © 2010 Houman Younessi
Silk, Sword and SUV – Global Business
The interaction of enterprise, markets and the environment.
Lecture 1
ISM - © 2010 Houman Younessi
Providing value: need for high quality products and services
1. Why do business at all?
2. What products should we make and where should we sell them?
3. How do I get the most reward for my enterprising effort?
4. How long can I/ should I continue in that enterprise?
Lecture 1
ISM - © 2010 Houman Younessi
Why do business at all?
Profit
What is Profit?
Accounting profit versus economic profit
Opportunity cost
Lecture 1
ISM - © 2010 Houman Younessi
What products should we make and where should we sell them?
If you do not think that there is anyone out there who wishes to buy the product under question, then it should not be offered
Demand
Lecture 1
ISM - © 2010 Houman Younessi
How do I get the most reward for my enterprising effort?
Elasticity of Demand
Determining which item should be sold where and when
Demand manipulation: Price setting, Advertising, Market generation, Income, Wealth, etc
Supply management: Amount of supply, Competing Products, Complementary products, etc.
Lecture 1
ISM - © 2010 Houman Younessi
How long can I/ should I continue in that enterprise?
Risk
Opportunity
Lecture 1
ISM - © 2010 Houman Younessi
The Value of Firm Model:
n
tt
n
tt
i
cr
i
pV
11 )1()1(
Lecture 1
ISM - © 2010 Houman Younessi
rFirms would have revenue if there was demand for their products.
There will be demand only if the product:
Satisfies a need or want
Represents an adequate level of quality
The required quality is offered at an acceptable price
Lecture 1
ISM - © 2010 Houman Younessi
Obtain
Retain
Process
Dissem
ina
teuse
INFORMATIONon
What products and, products that we contemplate offering in the future are (or will be) needed?
What level(s) of quality of products will be demanded by the market and where?
What is the quality level of the products we currently make and how much does it take to improve that quality?
What level of demand will there be for our products and when will that demand manifest itself?
What prices should the firm set for their products, and should the prices be uniform or vary in their different markets?
Lecture 1
ISM - © 2010 Houman Younessi
c
Production
Capability
Technology
Resources
Quality
Lecture 1
ISM - © 2010 Houman Younessi
i
Lecture 1
ISM - © 2010 Houman Younessi
n
Lecture 1
ISM - © 2010 Houman Younessi
Element Concept Information Category Information System
Revenue Demand Market trends and marketingProduct qualityPricing
Data Acquisition Data AnalysisControlForecastingOptimization
Cost Production Process capabilityTechnology
Forecasting EstimatingOptimizationControl
Risk Uncertainty Economic EnvironmentInternal control
ForecastingControl
Longevity Sustainability EnvironmentIntegration and systemicity
ForecastingOptimization
Lecture 1
ISM - © 2010 Houman Younessi
Product
Process
Enterprise
Environ.
Quality
Efficiency
Effective-
ness
Sust
ain.
Demand Side
Supply Side
Demand and Supply
Aggregate Demand and Aggregate Supply