Lecture 1 Introduction to Creativity Amp Innovation

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En. Indera Syahrul Mat Radzuan Level 6, Room J-606-02 [email protected] Lecture 1 Creativity & Innovation UPA 20102

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Introduction to Creativity Amp Innovation

Transcript of Lecture 1 Introduction to Creativity Amp Innovation

Page 1: Lecture 1 Introduction to Creativity Amp Innovation

En. Indera Syahrul Mat RadzuanLevel 6, Room [email protected]

Lecture 1Creativity & InnovationUPA 20102

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WHAT IS CREATIVITY?

Creativity plays a critical role in innovation process. Creativity sparks the initial idea. It also helps to improve the idea as it moves forward.

Creativity is an essential building block for innovation. Creativity alone, to come with ideas is not enough.

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WHAT IS CREATIVITY?

To reap the benefits one needs to do something about it.

In implementation of commercialization – it involve putting ideas into practice.

Creativity is coming up with the idea in the first place.

Creativity is essential part of innovation. It is a point of departure.

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CREATIVITY

Creativity is essential if a concept is to be novel and useful and offer real competitive advantage to the organization.

Creativity is often identify by the presence of inspiration, cognitive leads, and intuitive insights in addition of originality to the innovation.

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WHAT IS INNOVATION?

Innovation word come from Latin means root or new. MIT professor Ed Roberts defined innovation as invention plus exploitation

Innovation is the embodiment, combination or synthesis of knowledge in original, relevant, valued new products, process or services.

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THE INNOVATION PROCESS

IDEA GENERATION OPPORTUNITY

RECOGNITION

DEVELOPMENT COMMERCIAL

IZATION

IDEA EVALUATION

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INNOVATION PROCESS

IDEA GENERATION

EVALUATION DEVELOPMENT

IMPLEMENTATION

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INNOVATION PROCESS

Innovation as a process requiring 4 stages:

a) Idea generation – having idea in the first place

b) Evaluation – Selecting the idea you wish to progress

c) Development – Refining the idea from concept to working reality

d) Implementation – making the idea happen for real

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INNOVATION PROCESS

The process begins with two creative acts: idea generation and opportunity recognition.

A person develop an insight with something new

Idea generation sometimes takes the form of technical insight with no apparent commercial application.

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INNOVATION PROCESS

Opportunity recognition occurs says, “This material we’ve invented might value to customers and our shareholders” or

“If we could solve this problem, we could create value for our customers and our shareholders” or

“We might produce this product with huge cost advantage”

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INNOVATION PROCESS

When the opportunity recognized, idea must for evaluation by decision makers. Several questions need answers:

a)Will the idea work?

b)Does the company have the technical know-how to makes it work?

c)Does the idea fit well with company strategy?

d)Does it makes sense from a cost perspective?

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INNOVATION PROCESS

Ideas that obtain organization support are moved into some form of idea development.

Commercialization is the final test for these ideas.

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PERANGSANG KEPADA KREATIVITI

1. Gen

2. Etnik

3. Pembelajaran

4. Strategi menyelesaikan masalah

5. Motivasi

6. Pengalaman awal

7. Inteligen

8. Ciri-ciri peribadi

9. Pengalaman peribadi

10.Sikap

11.Kepercayaan

12.Kepimpinan

(Simonton, 1994, “Understanding Creativity”, pg 6)

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PERANGSANG KEPADA KREATIVITI

Osman (2005):

4 Elemen untuk menjadi kreatif:

1.Menggunakan seluruh otak

2.Meluaskan persepsi

3.Memupuk sikap

4.Menggunakan teknik-teknik untuk menjana idea.

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HALANGAN KEPADA KREATIVITI1. Kepercayaan bahawa dirinya tidak kreatif

2. Kebimbangan-kebimbangan

3. Halangan sikap

4. Halangan persepsi

5. Halangan budaya

6. Halangan intelektual

7. Halangan organisasi

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1.Kepercayaan bahawa dirinya tidak kreatif:

- percaya bahawa diri tidak kreatif

- tiada keyakinan diri

- tiada motivasi diri

- percaya bahawa sifat kreatif adalah anugerah semulajadi dan bukan semua orang boleh menjadi kreatif

HALANGAN KEPADA KREATIVITI

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2. Kebimbangan-kebimbangan:

- Bimbang dianggap ganjil;

- Bimbang dipinggirkan;

- Bimbang dikritik;

- Bimbang mendapat malu;

- Bimbang usaha gagal;

- Bimbang idea tidak diterima masyarakat;

- Idea baru masih terikat dengan paten lama kerana percaya yang lama masih berkesan.

HALANGAN KEPADA KREATIVITI

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3. Halangan sikap:

-Sikap negatif kepada idea-idea baru;

-Sikap tidak konstruktif kepada idea-idea baru;

-Tidak gemar dan tidak suka berubah;

-Tidak fleksibel.

HALANGAN KEPADA KREATIVITI

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4. Halangan Persepsi:

-Melihat sesuatu situasi daripada persepsi sendiri sahaja;

-Melihat sesuatu situasi daripada persepsi yang sempit;

-Melihat sesuatu situasi daripada satu persepsi sahaja;

-Tidak mahu melihat sesuatu situasi daripada persepsi-persepsi lain;

-Ego menghadkan persepsi.

HALANGAN KEPADA KREATIVITI

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5. Halangan budaya:

-nilai-nilai di dalam budaya yang menghalang idea-idea yang radikal;

-Nilai-nilai dalam budaya yang menyekat tindakan atau pola kelakuan yang berbeza dari yang sedia ada;

-Terlalu patuh kepada peraturan-peraturan dalam budaya sehingga menghalang perubahan.

HALANGAN KEPADA KREATIVITI

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6. Halangan intelektual:

-Berdasarkan pengetahuan, pengalaman dan pendidikan yang tinggi, individu intelek mempunyai pemerhatian yang lebih tajam berbanding oranglain;

-Apabila mereka menggunakan kelebihannya untuk menilai idea di peringkat awal, ia membawa akibat negatif;

-Kritikan idea dan penolakan idea di peringkat awal penjanaan idea menyekat pembangunan idea seterusnya;

-Ego juga menjadi punca penolakan idea daripada orang lain;

-Peluang individu berkenaan untuk menerima maklumat-maklumat baru menjadi lebih terhad.

HALANGAN KEPADA KREATIVITI

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7. Halangan organisasi:

-Organisasi yang tidak menyatakan komitmen kepada kreativiti;

-Organisasi yang tidak membuktikan komitmen kepada organisasi;

-Organisasi yang tidak secara terbuka memudahkan laluan penyampaian idea-idea baru dari bawah kepada pengurusan;

-Organisasi yang tidak serius memberi pengiktirafan kepada pemberi-pemberi idea baru;

-Organisasi yang terlalu rigid, iaitu berpegang teguh kepada struktur organisasi;

-Organisasi yang tidak serius dalam memberi peluang dan pendedahan kepada kreativiti.

HALANGAN KEPADA KREATIVITI

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Thank you