LebowArticle
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Lebow Article 1
description
1955 Journal of Retailing article by Victor Lebow "Price Competition in 1955" in which he wrote the now oft quoted "Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals..."Sorry for the quality, this was photgoraphed from the microfiche screen.
Transcript of LebowArticle
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